Top 4 Ways to Drive Engagement Online

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From Andre Gaulin at Agility CMS: Top 4 Ways to Drive Engagement Online - AAN Conference Talk

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Top 4 Ways to Drive Engagement Online

  1. 1. ENGAGE WITH ME!ANDRE GAULIN - DIRECTOR, SOLUTIONS AGILITY INC.h p://agilitycms.com/andre@agilitycms.com@fuzzz
  2. 2. COMSCORE METRICS – Q4 2011 Avg Hrs/Visitor Avg Pages/Visitor Avg Visits/VisitorWorldwide 23.8 2271 54.3 USA 38.6 3360 85.9 Canada 45.3 3781 98.5 http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_Canada_Digital_Future_in_Focus
  3. 3. THE GOOD OLD DAYS
  4. 4. IT S WAY MORE COMPLICATED NOW
  5. 5. PLACE YOUR BETS
  6. 6. ETHNOGRAPHIC RESEARCH Ethnography is the branch of anthropology that involves trying to understand howpeople live their lives. It enlightens us about the context in which customers might use a new product and the meaning that product might hold in their lives. Harvard Business Review
  7. 7. THE CINEPLEX STORY… Image: http://www.metrolic.com/human-evolution-102891/
  8. 8. NO EXCUSE FOR BAD USER EXPERIENCES 9
  9. 9. IT S ALL SOCIAL ALL THE TIME NOW IDENTITY •  Authenticated vs. Anonymous •  Frictionless SIMPLE CONSUMPTION •  Likes •  Shares CREATION •  Comments •  Content Creation Infographic : Gigya via http://techcrunch.com/2012/01/18/want-more-stickiness-users-logging-in-through-social-networks-spend-50-more-time-on-site/
  10. 10. LEVERAGE YOUR USERS ACROSS MEDIUMS 15 minutes of fame still goes a long way…
  11. 11. AUTHENTIC HUMANITY •  Concierge •  Sculptor •  Spam Warrior •  Sponge •  Gardener •  Cheerleader •  Traffic Cop •  Empath •  Mediavore http://blog.getsatisfaction.com/2011/01/24/community-manager/
  12. 12. ADVERTISING - THINK SOCIAL CONTEXT
  13. 13. MEASURE AND MONITOR ResearchOptimize Build Measure Deploy
  14. 14. WRAPPING IT ALL UP•  Major competition for your users a ention•  Study and learn about your users and their expectations•  Deliver solid user experiences all the time•  Keep it social•  Help your highly engaged users shine•  Legitimate human authenticity counts for a lot•  Advertise socially and relevantly•  Measure, monitor, and adjust continuously
  15. 15. Thank You! ANDRE GAULINDIRECTOR, SOLUTIONS AGILITY INC. h p://agilitycms.com/ andre@agilitycms.com @fuzzz

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