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Example of Agile in Marketing
Christoph Kruppa
Agile Vietnam, September 2012
Marketing Management




             http://static3.depositphotos.com/1008855/246/i/450/dep_2464165-Marketing-Strategy-
             Word-Cloud.jpg
Recent Developments




     http://www.majordojo.com/assets_c/2011/07/google%20plus%20growth%2020mil-thumb-640xauto-3553.png
Recent Developments
Challenges in Marketing today

A 2011 IBM study of more than 1,700 CMOs revealed that
most of them feel underprepared to manage the impact
of key changes in the social media landscape.
                http://www.edelmandigital.com/2012/09/07/cmo%E2%80%99s-biggest-challenge-social-media-roi/




            http://www.business-spotlight.de/files/business/leadimages/iStock_000003496286Small.jpg
Challenges in Marketing today
A solution?
                              http://assets.lifehack.org/wp-
                              content/files/2011/12/done.jpg




Jim Ewel, agilemarketing.net:
Get More Done. Adapt to Change. See
Measurable Results.
Agile Marketing



          Responding to change over following a plan

         Testing and data over opinions and conventions

      Numerous small experiments over a few large bets

     Engagement and transparency over official posturing

     Getting out of the building over formal market research
Agile Marketing
Marketing in swiss IT bridge
Backlog & Activities
Iteration Planning
Execution & Daily StandUps
Key Performance Indicators
Retrospective




                http://blog.7geese.com/wp-content/uploads/2011/07/motivation.jpg
Challenges

● Visible targets in organisation
● Retrospectives with clear action
● Definition and Splitting of Roles
● The big picture




             http://www.cbc.ca/news/pointofview/iStock_multitask.jpg
Benefits

● Get more done!                                   ● Transparency
● Adapt to changes                                 ● Self organised team
● Result driven




      http://michaelvoelker.files.wordpress.com/2012/01/4371882781_a26b66b576_b.jpg?w=580&h=385
Chris Kruppa
chris@agilevietnam.org

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