Marketing needs to change they way it works. Budget for Social media and onlinemarketing are increasing. Interaction with consumers and customers are also in the shift.
5. Challenges in Marketing today
A 2011 IBM study of more than 1,700 CMOs revealed that
most of them feel underprepared to manage the impact
of key changes in the social media landscape.
http://www.edelmandigital.com/2012/09/07/cmo%E2%80%99s-biggest-challenge-social-media-roi/
http://www.business-spotlight.de/files/business/leadimages/iStock_000003496286Small.jpg
7. A solution?
http://assets.lifehack.org/wp-
content/files/2011/12/done.jpg
Jim Ewel, agilemarketing.net:
Get More Done. Adapt to Change. See
Measurable Results.
8. Agile Marketing
Responding to change over following a plan
Testing and data over opinions and conventions
Numerous small experiments over a few large bets
Engagement and transparency over official posturing
Getting out of the building over formal market research
16. Challenges
● Visible targets in organisation
● Retrospectives with clear action
● Definition and Splitting of Roles
● The big picture
http://www.cbc.ca/news/pointofview/iStock_multitask.jpg
17. Benefits
● Get more done! ● Transparency
● Adapt to changes ● Self organised team
● Result driven
http://michaelvoelker.files.wordpress.com/2012/01/4371882781_a26b66b576_b.jpg?w=580&h=385