Example Agile Marketing

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Marketing needs to change they way it works. Budget for Social media and onlinemarketing are increasing. Interaction with consumers and customers are also in the shift.

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Example Agile Marketing

  1. 1. http://www.imediaconnection.com/images/content/shutterstock_49339171.jpgExample of Agile in MarketingChristoph KruppaAgile Vietnam, September 2012
  2. 2. Marketing Management http://static3.depositphotos.com/1008855/246/i/450/dep_2464165-Marketing-Strategy- Word-Cloud.jpg
  3. 3. Recent Developments http://www.majordojo.com/assets_c/2011/07/google%20plus%20growth%2020mil-thumb-640xauto-3553.png
  4. 4. Recent Developments
  5. 5. Challenges in Marketing todayA 2011 IBM study of more than 1,700 CMOs revealed thatmost of them feel underprepared to manage the impactof key changes in the social media landscape. http://www.edelmandigital.com/2012/09/07/cmo%E2%80%99s-biggest-challenge-social-media-roi/ http://www.business-spotlight.de/files/business/leadimages/iStock_000003496286Small.jpg
  6. 6. Challenges in Marketing today
  7. 7. A solution? http://assets.lifehack.org/wp- content/files/2011/12/done.jpgJim Ewel, agilemarketing.net:Get More Done. Adapt to Change. SeeMeasurable Results.
  8. 8. Agile Marketing Responding to change over following a plan Testing and data over opinions and conventions Numerous small experiments over a few large bets Engagement and transparency over official posturing Getting out of the building over formal market research
  9. 9. Agile Marketing
  10. 10. Marketing in swiss IT bridge
  11. 11. Backlog & Activities
  12. 12. Iteration Planning
  13. 13. Execution & Daily StandUps
  14. 14. Key Performance Indicators
  15. 15. Retrospective http://blog.7geese.com/wp-content/uploads/2011/07/motivation.jpg
  16. 16. Challenges● Visible targets in organisation● Retrospectives with clear action● Definition and Splitting of Roles● The big picture http://www.cbc.ca/news/pointofview/iStock_multitask.jpg
  17. 17. Benefits● Get more done! ● Transparency● Adapt to changes ● Self organised team● Result driven http://michaelvoelker.files.wordpress.com/2012/01/4371882781_a26b66b576_b.jpg?w=580&h=385
  18. 18. Chris Kruppachris@agilevietnam.org

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