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Agile tour chris brown-leanstartup

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  • 1. Chris Brown ­ @ChrisInCamboStartups:Other Stuff:    
  • 2. Lean Startup – My Tips for Agile Entrepreneurs    
  • 3. I love my boss (Im self employed)   
  • 4.    
  • 5. The Same Old Ideas   
  • 6. The Secret to Success:Reduce the Cost of Failure    
  • 7. Understand Business  Models for the Web Advertising Direct Sales SubscriptionsNone of these models work here!    
  • 8. Think Global   
  • 9. Dont Target ConsumersDont Target Large Organisations Target SMEs    
  • 10. $100,000   
  • 11. Do The Maths!Do Subsriptions!   
  • 12. ($50 x 12 months) x 166 customers = $100,000    
  • 13. Only 166 Customers!    
  • 14. Solve Your Own Problem!   
  • 15. This place is not so different   
  • 16. But how?   
  • 17. stCustomer Development 1 ndProduct Development 2    
  • 18. Test AssumptionsWith The Minimum Viable Product   
  • 19. UpstartHQ.com   
  • 20. Get a Blog   
  • 21. Pimp Your Blog   
  • 22. The Sales Pitch   
  • 23. Beta Sign Up   
  • 24. No Price Tag!   
  • 25. Google Analytics   
  • 26. Drive Traffic Google Adsence (quick & expensive) Blogging Twitter / Facebook (social marketing) Head hunt users (cheap effective) SEO (probably too slow for our purpose)    
  • 27. Split Testing   
  • 28. Split Test Everything!! Change your message Add features Remove features Add text Remove text Change your sign up process TRY EVERYTHING & ANYTHING!!    
  • 29. Metrics Conversion rate Customer acquisition cost Click through rate    
  • 30. Lean Startup   
  • 31. Read The Bible   
  • 32. 30­100 Users Enough to make your data meaningful Not enough to flame you if when things go wrong Easy to achieve with minimum marketing spend Makes it feel like a small club Enough to keep communication personal    
  • 33. What if no one signs up? Pivot or Quit   
  • 34. “You suck, your product sucks and you will fail hard!”Dave McClure – Master of 500 Hats    
  • 35. Lots of people have signed up...Congratulations!    
  • 36. Get a Server   
  • 37. Get Coding! But...   
  • 38. Dont Waste Bootstrap Time! Personal Kanban The Pomodoro Technique No Excuses!    
  • 39. Release Early, Release Often  Early adopters are very valuable Change direction based on user feedback Dont worry about mistakes Dont worry about bad press    
  • 40. 9 Releases in 2 Days   
  • 41. Validated LearningOver White Board Strategising    
  • 42. Find Product Market Fit How would you feel if you could no longer use our  app?1) Very disappointed2) Somewhat disappointed3) Not disappointed (it really isn’t that useful)4) N/A ­ I no longer use your product    
  • 43. Keep Iterating Listen to your users Allow users to talk with each other (forum, list) Respond quickly and personally to requests Removing features is as important as adding them Do regular user surveys (survey.io)    
  • 44. What if no one is very disappointed? Pivot or Quit    
  • 45. 40%+ Very DisappointedCongratulations, youve achieved product market fit!    
  • 46. Now name your price...   
  • 47. You make your first sale...Congratulations, yourbusiness model has been validated!    
  • 48. Go Big Quick! Max out Google Adsence spend ($300+ per day) Hire someone who knows SEO Spend money on your website Consider producing promotional videos Make a lot of noise on every blog, social network or  forum that you can find    
  • 49. Dont have enough money?   
  • 50. Easy sell to investors... Already have a product Already have users Already have product market fit Already have business model Already have first sale    
  • 51. Key Points Customer development before product development Learn from a minimum viable product Fail fast, fail often Iterate quickly Find product market fit with less than 100 users Go big quick Take investment capital when needed    
  • 52. Chris Brownchrisincambo@gmail.com @chrisincambo   

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