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Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
Silicon Halton Lean Startup Lunch and Learn
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Silicon Halton Lean Startup Lunch and Learn

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Learn how to run a smarter business by combining Lean Startup and Agile techniques.

Learn how to run a smarter business by combining Lean Startup and Agile techniques.

Published in: Business, Technology
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  • 1. @jasonlittle Lean Startup Run a smarter business www.siliconhalton.com
  • 2. Idea @jasonlittle Do you guys, like, make iPad Apps? www.siliconhalton.com
  • 3. Idea @jasonlittle $1,500,000 18 months www.siliconhalton.com
  • 4. Build @jasonlittle MVP Landing Page www.siliconhalton.com
  • 5. Measure Landing Page Conversion Rate: ! 12% clicked through 30% of those filled out lead form 2 of the 30% bought it 85% of all mobile traffic on iOS www.siliconhalton.com @jasonlittle
  • 6. Learn @jasonlittle Cool factor Over the air updates Simultaneous disclosure Thought monthly subscription was a scam Wanted offline support www.siliconhalton.com
  • 7. Mistakes Didn’t talk to customers Built too much too soon Didn’t know how to price test Didn’t know how to get actionable metrics Weren’t solving a customer problem www.siliconhalton.com @jasonlittle
  • 8. Lean Startup @jasonlittle Start with an Idea customer asked for iPad apps Build an MVP to test assumptions is a basic app enough? Measure actionable metrics whoops, only had vanity metrics Learn from actionable metrics learned by visiting customers Repeat www.siliconhalton.com
  • 9. Wish I Knew… @jasonlittle Vanity vs Actionable Metrics metrics that make you feel good metrics that make taking action hard facebook likes, twitter followers, page views stuff you put in a business case to lie to your boss market research…and no evidence www.siliconhalton.com
  • 10. Now I do! @jasonlittle Pirate Metrics Acquisition New eyeballs on your product or service Activation New users who have a ‘good’ experience Retention Users who came back Referral Users who shared your product Revenue Users who gave you money www.siliconhalton.com
  • 11. BUT HOW?!?!?! Lean Startup @jasonlittle Agile www.siliconhalton.com
  • 12. Nah ah… www.siliconhalton.com @jasonlittle
  • 13. 1) Be Visible www.siliconhalton.com @jasonlittle
  • 14. 2) Plan Smarter @jasonlittle who is your target customer? what do you think their needs are? What do think your solution is? Any idea how to make $$ yet? Vision Canvas by Roman Pichler www.romanpichler.com www.siliconhalton.com
  • 15. 3) Plan Your MVP Product Canvas by Roman Pichler www.romanpichler.com www.siliconhalton.com @jasonlittle
  • 16. 4) And Add This… @jasonlittle metrics A A R R R Product Canvas by Roman Pichler www.romanpichler.com www.siliconhalton.com
  • 17. Questions to Ask Who are my early adopters (personas) ! What do I need to learn from my MVP? (metrics) ! How do I market my MVP? ! Where should I connect with my early adopters? ! When should I run a new experiment? www.siliconhalton.com @jasonlittle
  • 18. Putting it all together @jasonlittle Create a vision board Build a product board vot Pi Analyze pirate metrics www.siliconhalton.com
  • 19. Validation ot Piv www.siliconhalton.com @jasonlittle
  • 20. Business case ot Piv www.siliconhalton.com @jasonlittle
  • 21. But Maybe… ot Piv www.siliconhalton.com @jasonlittle
  • 22. Where to focus? uncertainty Lean Startup: - Experiments - Customer development - MVP - Maximize learning @jasonlittle Agile: - Iterate on product - Continuous delivery - Feature toggling time www.siliconhalton.com
  • 23. Wrap-up Challenge your assumptions ! Visualize ALL your data and plans ! Don’t lie to yourself ! Talk to customers ! Learn how to sell www.siliconhalton.com @jasonlittle
  • 24. Questions? www.siliconhalton.com @jasonlittle
  • 25. Resources Landing Pages - www.unbounce.com - www.launchrock.com - www.landerapp.com ! Metrics - www.piratemetrics.com - www.kissmetrics.com - www.google.com/analytics ! ! @jasonlittle Other Stuff www.leanstartupmachine.com/validationboard www.leanlaunchlab.com www.leanstack.com www.wufoo.com www.mailchimp.com ! ! More Stuff www.chargify.com www.verifyapp.com www.siliconhalton.com

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