Building applications for the users - Ariadna - AgileBcn Dec 29th 2011
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Building applications for the users - Ariadna - AgileBcn Dec 29th 2011

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Building applications for the users - Ariadna - AgileBcn Dec 29th 2011 Presentation Transcript

  • 1. How to design stuff that matters fast 1st half of Inception Deck Ariadna Font Llitjós @quicola
  • 2. Inception Deck 1. Why are we here? 2. Scoping list 3. Design the box 4. Elevator pitch 5. Meet your neighbors 6. Show your solution 7. What keeps you up at night? 8. Size it up 9. Whats going to give? 10. Whats it going to take?
  • 3. Inception Deck 1. Why are we here? 2. Target users 3. Scoping list Todays session 4. Design the box 5. Elevator pitch 6. Meet your neighbors 7. Show your solution 8. What keeps you up at night? 9. Size it up 10. Whats going to give? 11. Whats it going to take?
  • 4. Eewei Chens session at #Agile2011Adrian SmithJonathan Rasmusson aka
  • 5. Name things you can do in 90 minutes?
  • 6. Anyone in #ALE12 want to joinme for a short and slow 30-45minutes run? Will be at Sagrada Landed in Barcelona forFamilia in 15 mins #ALE12. Do people have a plan for tonight?Where is the best brewedcoffee nearby? Raw Bean? MillCreek Roasters? Must be dark,not acidic. Two n00bs @ #ALE12. Where is everyone hanging out tonight? Somewhere walking distance from Poble Nou?twitter
  • 7. Agilistas who arrive in a foreign town away from home, havelimited knowledge about where to go and what they can dolocally...
  • 8. The challenge Design a mobile app to help people new to Barcelona andCatalonia explore all that the area has to offer from a locals perspective.
  • 9. Rules● Be positive!● No right and wrong● Work as a team, share responsibilities● Challenge the status quo● User needs vs Business needs● Focus and keep moving forward (clock is ticking!)● Have fun!● GO!
  • 10. Form TeamsDesign, dev, test, business, otherTip: get a good mix & form cross functional teams3 minTips: Talk to each other, you are the target audience, delegatetasks (dont all work on the same thing at once), you can goback, redo and add things. Work fast. Do just enough andmove on! Relax and have fun
  • 11. Who am I?Complete empathy maps.Fill in the various sections creating a persona for the personyou are building the app for.Tips: interview each other, think about the tourists too."See" = motivation (e.g. find a specific item)"Do" = features (e.g. search)10 min
  • 12. What do I want to do? (what are thefeatures?)Generate, group and prioritize features (story mapping)Tips: most important user needs with max business value,20/80 rule. Dot vote to prioritize - ask would you use it?10 min
  • 13. Can I use it?User Journeys, sketch, paper prototypeTips: "Guerrilla" concept test with each other, me and otherattendees to validate assumptions and interactions25 min
  • 14. Why should I use it?Elevator pitchTips: a cool brand name and pitch helps match unique sellingproposition (USP) to strongest user motivation, needs, desires,gaps10 min
  • 15. Elevator PitchFor [target user/customer] who wants to[motivation, need, desire], the [product name]is a [market category] that[key benefit, compelling reason to buy] by [USP]different from [competitors]
  • 16. Elevator Pitch - En poques paraulesPer a [client/usuari ideal] que vol[motivació, necessitat, desig], el/la [nom del producte]és un [categoria del producte/mercat] que[benefici clau] mitjançant[diferenciació principal, proposta de venta única]a diferència de [competència]
  • 17. Presentationsprep & presentTips: Tell a good story. Role play? Sell your product and brand.Back it up with research and validation.20 min
  • 18. Next?More ideationUsability testHigher fidelity HTML prototypeGraphic designWrite storiesEstimatePrioritize (BV, UV, ROI)Create roadmap fro MVPDeliver it!
  • 19. What did we achieve? Was it agileenough?Roles and ResponsabilitiesCollaborative & inclusiveChallenge the status quoTime boxed and rapidIterative and feedback drivenUser needs matched to business valueShared common visionPrioritized features"testable" lo-fi prototypePresented ideasInitial project scopeLess time to think too muchSolved problem quicklyLow riskOk to fail, just fail forwards!Fun?
  • 20. Inception Deck 1. Why are we here? 2. Scoping list 3. Design the box 4. Elevator pitch 5. Meet your neighbors 6. Show your solution 7. What keeps you up at night? 8. Size it up 9. Whats going to give? 10. Whats it going to take?
  • 21. Inception Deck 1. Why are we here? 2. Target users 3. Scoping list Todays session 4. Design the box 5. Elevator pitch 6. Meet your neighbors 7. Show your solution 8. What keeps you up at night? 9. Size it up 10. Whats going to give? 11. Whats it going to take?
  • 22. Inception Deck 1. Why are we here? 2. Target users Who am I? / Persona 3. Scoping list What do I want to do? 4. Design the box Can I use it? 5. Elevator pitch Elevator Pitch 6. Meet your neighbors 7. Show your solution 8. What keeps you up at night? 9. Size it up 10. Whats going to give? 11. Whats it going to take?
  • 23. Inception Deck 1. Why are we here? 2. Target users 3. Scoping list 4. Design the box 5. Elevator pitch 6. Meet your neighbors - project community 7. Show your solution - technical architecture 8. What keeps you up at night? - important risks 9. Size it up (3, 6, 9 months?) 10. Whats going to give? - tradeoff sliders 11. Whats it going to take? - time & cost
  • 24. Thanks! @quicolaariadneta@gmail.com