1. Fund Raising Taken from: Franklin R. Fundraising. Hemophilia Organization Development 2006;7:1-18 By Agi Harliani Soehardjo (Fellow of International Hemophilia Training Center (IHTC), Bangkok 2000) 03/01/2011 1
2. Dear All World Federation of Hemophilia (WFH) publishes ‘Hemophilia Organization Development’, which contributors are experts in their field. I take some points and put them in this presentation, as an effort to share the knowledge we get from ‘Hemophilia Organization Development’. This effort is dedicated to people with hemophilia, the family, and the organization Dear God....unto Thee we pray and praise Thee day by day............. To hemophilia fellows....never give up !! HE creates hemophilia, HE is always with us all !! Agi 03/01/2011 2
3. I. Terminology Donations (gift, bequest, contribution) For most organizations, donation can mean anything form a small financial contribution to a gift of property worth hundreads of thousands of dollars B. Subventions (grant, subsidy) Monies received from governments and foundations. Subventions is an investment for organization 03/01/2011 3
4. II. Donation People donate base on the answers: TRUST : someone who ask donation is someone I know or trust ? CAUSE : will my donation change someone’s life ? CREDIBILITY : the organization is recognized by government ? 03/01/2011 4
5. PASSION : someone who ask donation is knowledgeable ? REALISTIC GOALS : what organization wants to achieve ? UNIQUENESS : any other organization with the same paradigm ? RECOGNITION: will the organization thanks for what has been donated ? 03/01/2011 5
6. III. Getting started for fund raising 1. Know our organization What is happening in our own organization ? What does the community know about our organization ? What is happening to non-profit organizations similar to ours ? What is happening in our country ? 03/01/2011 6
7. 2. Position of our organization - Positioning based on research and SWOT analysis 03/01/2011 7
8. Stake holders once stakeholders share common understanding in what is the organization, where organization is going, what organization need to get there the organization has taken the first big step towards fundraising 03/01/2011 8
9. 3. Map the community of support Potential community: Current and former board members Volunteers People with hemophilia and their families Staff Treatment clinic physicians and other healthcare specialist Hospital administration 03/01/2011 9
10. Pharmaceutical companies Other hemophilia or non-hemophilia organizations Ministry of Health officials Religious leaders Local, national, and international business Local, national, and international foundations and donor agencies Professional or business associations 03/01/2011 10
11. Fundraising Basic 1. Form a fundraising team Meeting with government officials and other potential donors Writing a personal letter Organizing special events Selling tickets to a special event of raffle Selling advertising space in newsletter Sending printed direct mail Writing a grant proposal 03/01/2011 11
12. To attract members : Clearly outlining the responsibilities Being honest and upfront with financial and other issues facing the organization Appointing a contact person to help them raise funds Providing them with materials to support (letters, flyers, donation form, etc) Using the time effectively To notify whether donation has been received Thanking 03/01/2011 12
13. 2. Develop a fundraising plan to develop spirit, teamwork, and commitment Diversified fundraising Fundraising budget Basic elements of fundraising plan Fundraising progress and monitoring Evaluating fundraising success 03/01/2011 13
14. Diversified fundraising Depending on one segment for support dangerous !! Organization should raise funds from several community sectors, including government, corporations, individuals, and donor agencies Some approaches: 03/01/2011 14
15. Direct mail (mailing cards, newsletter appeals, donation letters) Board giving and asking campaign Speaking at mosque, church, temple Online donations Planning for donor acknowledgement and recognition Govenrment subsidies, grants, licensing, and contracts Foundation proposal preparation activities 03/01/2011 15
16. Fundraising budget List carefully all the cost associated with each activities (for example: purchase envelopes, etc) 03/01/2011 16
17. Basic elements of a fundraising plan Strategy Fundraising activities Timeline Accountability / responsibility Gross revenue: the total income Gross expenses (including human resources) Net revenue: gross revenue minus gross expenses 03/01/2011 17
18. Fundraising progress and monitoring Very important !! Regular updates Ask team members for suggestions on how to improve results, or change, or cancel strategies The more ask to donate, the more opportunities to improve likehood of fundraising success 03/01/2011 18
27. 4. Create fundraising and marketing materials Case for support Testimonials “A picture is worth a thousands words” Writing for fundraising Making it easy for the donor Saying ‘thank you” 03/01/2011 21
29. Organization should raise funds from several community sectors, including government, corporations, individuals, and donor agencies 03/01/2011 23
30. Government Attracting support from government is a critical issue in developing and developed countries Critical questions to answer: Does organization need to reposition itself to maintain or attract government finding ? What type of advocacy and networking needs to take place to position the organization with government ? 03/01/2011 24
31. Foundations and donor agencies Foundations and donor agencies have a mission to support non-profit organization working to better the community They can either donate money towards a specific program activity or fund some of the general operating cots of a non-profit organization More and more, foundations and donor agencies favour donating to programs that meet their precise interests These philantrophic interest have usually been determined by the founder of the foundation 03/01/2011 25
32. 3. Corporations Corporation have a mandate to raise money for their investors and stakeholders. They do donate money back to the community, but often their donations are linked to their interests FE: if a corporation has an interest in hiring educated workers, it is likely to donate to a university or academic training center 03/01/2011 26
33. 4. Religious institutions Do not be afraid to discuss the needs of organization with a religious leader or head of a community organzization. If they can not donate, they may be able to offer the chance to speak to their members 03/01/2011 27
34. 5. Individual donations Once a WFH volunteer sat beside a businessman on a plane and explained why he had a cast on his leg. The businessman gave him his card and asked to receive more information about hemophilia and the WFH This example illustrates that you must be ready to tel people about the hemophilia cause and ask them for financial support Elevator speech : it should be able to present vital information about the organization to someone in a brief elevator ride 03/01/2011 28
35. 6. Major gifts All people engaged in fundraising dream about meeting a wealthy person sho will become enthisiastic about their organization and will donate large sum of money. These donation are often referred to as ‘major gifts’ 03/01/2011 29
36. 7. Diaspora fundraising Develop contact with national communities living abroad Cultural and business associations are also a good place to start building awareness in expatriate communities 03/01/2011 30
38. Donors have the right to keep their personal and donation information confidential The donation must be used for doing activities that have been stated Strong relationship Having fundraising privacy guidelines or adopting a fundraising code of ethics will help organization to manage donations properly 03/01/2011 32
