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Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)

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    Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009) Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009) Presentation Transcript

    • THE DESIGNING PROCESS OF CAMPUSMOVIL.NETArnau Gifreu Castells, Hugo Pardo Kuklinski, Xavier Docampo Sellarès   Funky Mobile Ideas SL/Universitat de Vic  Spain   ICERI 2009: International Conference of Education,  Research and Innovation
    • ICERI 2009: International Conference of Education, Research and InnovationCampusmovil.net• Pre-Launching / November 2008• Launching Spain / May 2009• Launching South America / 2010
    • ICERI 2009: International Conference of Education, Research and InnovationYou can check CampusMovil.net:www.campusmovil.netWe can give you a user and a password and youcan check the application!
    • ICERI 2009: International Conference of Education, Research and Innovation¿What is CampusMovil.net?       The first social network via mobile devices of  the Spanish and South American academic  community, with exclusive access through  institutional e-mail accounts.
    • ICERI 2009: International Conference of Education, Research and Innovation    An unofficial virtual campus designed     for access from mobile devices.     A platform not yet in existence in the  academic ecosystem, complementary to the  traditional campuses.
    • ICERI 2009: International Conference of Education, Research and Innovation    The project is the result of an R & D process  that began at the Stanford HCI Group in 2007.
    • ICERI 2009: International Conference of Education, Research and Innovation• Founder partnersHugo Pardo Kuklinski   Digital Interactions Research Group (GRID),BarcelonaJoel Brandt   HCI Group, Stanford University. Palo Alto, California.Fundació Universitària Balmes   Universitat de Vic, Spain
    • ICERI 2009: International Conference of Education, Research and Innovation¿What will the next generation of social networks be like?• Mobile/ubiquitous, bottom-up but    unique, usable and easy to create.  This is CampusMovil.net
    • ICERI 2009: International Conference of Education, Research and Innovation      We’re not interested in a new software  development. Our goal is to help people in a  more enjoyable, efficient and productive  communication.
    • ICERI 2009: International Conference of Education, Research and Innovation• Key Concepts1. Partnership with universities.2. Exclusivity and actual user profiles.3. Voice equals value.4. Mini-apps (Mentor Programme, mercadillo, etc)5. Production and recovery of pieces     of information (post-it style).
    • ICERI 2009: International Conference of Education, Research and InnovationPrimary business model1. Contextual publicity in the user’s personal page. Marketers will buy advertizing packages and they themselves will upload ads in an accessible, simple and dynamic upload system.
    • ICERI 2009: International Conference of Education, Research and InnovationPrimary business model2. Google AdSense on the user’s personal page (only desktop version).
    • ICERI 2009: International Conference of Education, Research and InnovationPrimary business model3. Payment of universities demand for customized services that are not covered at the standard application.
    • ICERI 2009: International Conference of Education, Research and InnovationPrimary business model4. Sale of product usage rights for commercial development of the application for universities outside of Spain.
    • ICERI 2009: International Conference of Education, Research and InnovationPrimary business model5. Campus Móvil Lab. External research and consultancy in mobile communication for public and private institutions.
    • ICERI 2009: International Conference of Education, Research and Innovation¿How to monetize a closed social network for mobile devices?• Targeting and exclusivity in shaping    the network.• Minimum cost of development. Outsourcing  and shared staff.     BUT...
    • ICERI 2009: International Conference of Education, Research and Innovation• Right now...REVENUE IS A DISTRACTIONWe need create a big and targeted community
    • ICERI 2009: International Conference of Education, Research and InnovationContact:Arnau Gifreu Castellsarnau.gifreu@campusmovil.netHugo Pardo Kuklinski Xavier Docampo Sellarès