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Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)
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Presentación "The designing process of campusmovilnet" (ICERI, Madrid 2009)

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  • 1. THE DESIGNING PROCESS OF CAMPUSMOVIL.NETArnau Gifreu Castells, Hugo Pardo Kuklinski, Xavier Docampo Sellarès Funky Mobile Ideas SL/Universitat de Vic Spain ICERI 2009: International Conference of Education, Research and Innovation
  • 2. ICERI 2009: International Conference of Education, Research and InnovationCampusmovil.net• Pre-Launching / November 2008• Launching Spain / May 2009• Launching South America / 2010
  • 3. ICERI 2009: International Conference of Education, Research and InnovationYou can check CampusMovil.net:www.campusmovil.netWe can give you a user and a password and youcan check the application!
  • 4. ICERI 2009: International Conference of Education, Research and Innovation¿What is CampusMovil.net? The first social network via mobile devices of the Spanish and South American academic community, with exclusive access through institutional e-mail accounts.
  • 5. ICERI 2009: International Conference of Education, Research and InnovationAn unofficial virtual campus designedfor access from mobile devices.A platform not yet in existence in theacademic ecosystem, complementary to thetraditional campuses.
  • 6. ICERI 2009: International Conference of Education, Research and InnovationThe project is the result of an R & D processthat began at the Stanford HCI Group in 2007.
  • 7. ICERI 2009: International Conference of Education, Research and Innovation• Founder partnersHugo Pardo Kuklinski Digital Interactions Research Group (GRID),BarcelonaJoel Brandt HCI Group, Stanford University. Palo Alto, California.Fundació Universitària Balmes Universitat de Vic, Spain
  • 8. ICERI 2009: International Conference of Education, Research and Innovation¿What will the next generation of social networks be like?• Mobile/ubiquitous, bottom-up but unique, usable and easy to create. This is CampusMovil.net
  • 9. ICERI 2009: International Conference of Education, Research and InnovationWe’re not interested in a new softwaredevelopment. Our goal is to help people in amore enjoyable, efficient and productivecommunication.
  • 10. ICERI 2009: International Conference of Education, Research and Innovation• Key Concepts1. Partnership with universities.2. Exclusivity and actual user profiles.3. Voice equals value.4. Mini-apps (Mentor Programme, mercadillo, etc)5. Production and recovery of pieces of information (post-it style).
  • 11. ICERI 2009: International Conference of Education, Research and InnovationPrimary business model1. Contextual publicity in the user’s personalpage. Marketers will buy advertizingpackages and they themselveswill upload ads in an accessible, simpleand dynamic upload system.
  • 12. ICERI 2009: International Conference of Education, Research and InnovationPrimary business model2. Google AdSense on the user’s personalpage (only desktop version).
  • 13. ICERI 2009: International Conference of Education, Research and InnovationPrimary business model3. Payment of universities demand forcustomized services that are not coveredat the standard application.
  • 14. ICERI 2009: International Conference of Education, Research and InnovationPrimary business model4. Sale of product usage rights for commercialdevelopment of the application foruniversities outside of Spain.
  • 15. ICERI 2009: International Conference of Education, Research and InnovationPrimary business model5. Campus Móvil Lab.External research and consultancyin mobile communication for publicand private institutions.
  • 16. ICERI 2009: International Conference of Education, Research and Innovation¿How to monetize a closed social network for mobile devices?• Targeting and exclusivity in shaping the network.• Minimum cost of development. Outsourcing and shared staff. BUT...
  • 17. ICERI 2009: International Conference of Education, Research and Innovation• Right now...REVENUE IS A DISTRACTIONWe need create a big and targeted community
  • 18. ICERI 2009: International Conference of Education, Research and InnovationContact:Arnau Gifreu Castellsarnau.gifreu@campusmovil.netHugo Pardo KuklinskiXavier Docampo Sellarès

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