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Believe in your Brand

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  • 1. JULY 2012Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 2. Thinking is all about ensuing that before you act,you have a sound strategy that connects with youroverall business.Creativity is a balance between imagination andanalysis. The online creative process involvespurposeful analysis, imagination idea generation,and critical evaluation – hence the balance.Rating online is a complex mix of prominentsearch engine rankings, industry reviews andconsumer sentiment expressed via social media.Performing in a digital world is all about continualinnovation, measurement and ongoingoptimisation.Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 3. Thanks to the Internet and digital technology, companies are finding the realization of their ultimate fantasy -- theability to customize a specificmessage to a specific personat a specific moment-- is within their grasp*. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz *www.fastcocreate.com/1681225/
  • 4. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 5. Click to edit Master title style Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz*2012 estimates put the population at about 7 billion inhabitants...
  • 6. Click to edit Master title style Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 7. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 8. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 9. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 10. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 11. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 12. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 13. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 14. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 15. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 16. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 17. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 18. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 19. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 20. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 21. …the computer amplified our humanabilities or memory , problem-solving,calculation, projection, analysis , andmuch more Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 22. “There is something very specialand historically different that takesplace, when you have one computer,for one person rather than one formany. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 23. (as it happens) this statement isalso true of the internet…. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 24. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 25. Online Advertising is changing,BECAUSE THE MEDIA BUSINESS MODEL S CHANGING. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 26. New behaviorsIncreased accessibility to newcommunication devices hasincreased the consumption ofmedia, but also changed theway we integrate it into oureveryday lives.-Old advertising models arenot as effective for the newuser.Social media and informationchange our behaviors forgood.People are now using theirtime not to be affected byadvertising , but also to be partof the message. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 27. Digital Marketing is not part of advertising ,because digital marketing targets and converts people in a new way that advertising can’t do in traditionalCopyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 28. “A revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviors” -Clay Shirky, Us NowCopyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 29. For twenty year he havebeen waiting for anopportunity like the onewe have now to usevisual tools and devicesin a way that is efficientand multi-dimensionalto influence and convertusers into clients. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 30. Changes in marketingCopyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 31. People will happily spend 5 minutes of their time publishing their own version of the brand story, but they won’t give five seconds of their time to listen to the companies point of view of it.Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 32. In this framework digital willand should become themost significant gatheringpoint between companiesand clients. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 33. The marketing direction is not aboutattention, disruption or notice. It’s aboutcreating measured value. Building directrelationships and great strategies thoughutilities, content, diversity andcustomization of the message. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 34. Digital marketing is not about howmany times you display a massage orthe format of the ad or even smash yourcompetitor with your budget.Is about the experience that yougive the users to relate to yourproduct and your brand, so theycan have ownership of the gutfeeling that you represent.Losing this opportunity has fargreater consequences than losing onan ad space. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 35. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.no
  • 36. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz IMAGES BY :www.180360720.n
  • 37. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 38. Because it’s not onlythe internet, the meansor the individuals thatchange, it is also thestage on whichvaluable businessesand brand are built.To determine this value,we need to find newtechniques and tools tomeasure the interactionwith the user. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 39. We need torecord betterUnderstanding valueis very important fordigital marketing,but we need to knowwhere to find thisvalue in all the datawe recover from theuser and the entireinteractions with ourbrand.The tools are therebut the insight weneed to find them,that is value. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 40. Value & Worth +Todays consumers interact with brands constantly near the time of the purchase decision. This contact is managed by different parts of the company, implying a lack of consolidation of the experience and the possible loss of opportunity, value is the success of the activity that allows the custome to make a decision regarding the purchase of a product. +Value is a quantitative. Worth confirms whether or not the visitor has adopted the idea +The idea has become something meaningful.Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 41. Digital services can be measure bydownloads, clicks, user or otheradvertising –type measures, but theintegration between brand anduser needs to be measured by itsability to create value in therelationship with the user.Marketing needsto be measuredby new tools.The relationship becomes thevalue and for future decision makingmeasure is the most important keysto keep the message and theconnection with the user. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 42. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 43. About FIRST.Respected digital veterans are the foundation our agency is built upon: eachteam holds a core capability that feeds into a business’ digital requirements.Our expertise in digital has been built on over 14 years’ experience in digitalstrategy, web design and build, search marketing and digital campaigns.FIRST, our award winning team of Internet marketers, has helped over 300companies across 100 industries achieve digital success. We providecompanies with a digital roadmap to success centred around a “digitally-led”sales and marketing strategy.Our services span search (SEO and SEM), email, performance media,conversion optimisation and advanced analytics. We produce leading creativeacross all digital areas. And we build ecommerce sites, CMS driven sites,mobile apps, social media initiatives and microsites. Most importantly, our workis underpinned by a focus on delivering the return on investment our clientsexpect. Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz
  • 44. Like to hear more? Please contact me: Alex Giatsidakis Phone +64 (09) 920 6715 Email alex@firstdigital.co.nz Web www.firstdigital.co.nz Copyright © FIRST., part of BeyondD (NZ) Ltd. http://www.firstdigital.co.nz