RupeeMail is a new type of email where the message is delivered in an electronic envelope with an
attached stamp carrying a Rupee value. When the recipients open their mail, they receive the Rupee
value given the stamp. Therefore, recipients have more reason to open RupeeMail, as compared to
ordinary email, as the senders are known and verified and the mail recipient gets paid to open and view
the contents of RupeeMail.
This first of its kind and unique email platform enables RupeeMail senders to receive detailed real time
reports, including details of the mails opened, click through rates to their web links etc. Senders also
benefit from RupeeMail’s superior deliverability and its unique appearance which stands out in the
recipient’s “Inbox”. This helps the advertiser/ sender to plan and calculate a precise “Return on
Investment” (ROI) of their mail campaigns. These include returns on sales and marketing initiatives,
customer relationship management (CRM), strategic communication/ offers etc. Lastly, unlike other online
email mailers, the sender pays only for the RupeeMails opened by the recipients.
As per Anil Lakhwara, CEO RupeeMail, We at RupeeMail are very excited to give advertisers the ability to
stand out from all the email clutter that hits inboxes today. This is another Internet win-win, advertisers get
their messages read and recipients get paid to read email. And the good news is that the advertiser pays
only for the RupeeMails opened by the recipients.”
Studies conducted by Internet and Mobile Association of India (IAMAI) shows there are about 32 million
active Internet users in India and growing at 40% every year. The email advertising market is expected to
have a quantum jump globally in the next 5 years and India will own a significant share of it because of the
sheer number of expected active email users in the country. Because RupeeMail can only come from
authorized senders, it may turn out to be a powerful platform against phishing and fraudulent emails which
is a big concern in many industries especially banking.
Some salient features of RupeeMail are:
RupeeMail is not SPAM because
•
o RupeeMail can be sent only to recipients that have opted to receive email from the sender.
o It complies with the CAN SPAM Act.
RupeeMail is safe to open and distinguishable from all other email because
•

o Senders are authenticated and verified.
o Fraudsters and Crooks cannot imitate RupeeMail.
o Has visually distinctive subject prefix
o Has special RupeeMail headers that will allow recipient mail client to authenticate the
RupeeMail
Recipients welcome RupeeMail because they know
•
o It offers the best deals, information/and quality products.
o It pays them real cash to open
All RupeeMails are of same size (~10kb) because only the envelope comes in the email but actual
contents of the envelope reside on the RupeeMail server.
Join today at http://www.rupeemail.com