Aghreni Digital Marketing

World Class Interactive Marketing – Now serving India
Aghreni Overview



• Leader in Digital Marketing
   – Acquisition : Acquire new customers
   – Retention: Up sell/Cross s...
Aghreni Offerings




                                           Up sell and Engage
 Acquire new customers
               ...
Partner Opt-in Network



• Double Opt-In Email List
• Database across India
• Profiles of Consumers, Tech enthusiasts, Ma...
Customer Profile Data

225,000+ customer profiles across the country based on preferences
650,000+ fresher database across...
Our Clients


    ICICI Bank
    ICICI Lombard General Insurance
    India Today Book Club
    BuzzInTown
    Cleartip.com...
e-messenger



 Integrated email and Mobile
 ASP
 Network setup
 Inbound Management
 Classroom training
 Account Managemen...
e-messenger Features:


• Integrated functionality for both email and Mobile SMS
  campaigns
• Basic Functionality
   – Im...
e-messenger Features:


• Content Management System
e-messenger Features:


•   Upload: Use messages from your mail client directly
•   Archive and Drafts: Store and reuse me...
e-messenger Features:


• Security Measures
   –   High Security Server Farm
   –   Continuous Monitoring for a stable env...
e-messenger Features:


• ASP Solution: the smart way of email marketing
   – Lower cost of infrastructure and maintenance...
Integrated solutions at no extra cost through our strong partner
                            network




Webanalytics
Soft...
International Clients – Leading companies trust our products &
                                 services
Finance

Media


...
Indian Clients – Leading companies beginning to trust our
                   products & services
Why e-messenger?

• Pricing
   – Affordable pricing for Indian companies
• Deep Local Support
   – Best email practices fr...
Why e-messenger?

               Features         Own SMTP Mailers           Hosted SMTP Mailers               Tier 2 ESP ...
Aghreni Advantages


ISP Relations
Reputation
Return Path
List Cleansing
Professional Services
Thank You

Aghreni Technologies Private Limited
   50, 1st Cross, 27th Main Road
       BTM Layout 1st Stage
        Banga...
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Aghreni Digital - World Class Interactive Marketing – Now serving India

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Aghreni Technologies Private Limited is a provider of email and mobile marketing automation solutions and services to clients world-wide. Aghreni Technologies has many years of experience with leading global companies in the world and managing marketing campaigns for global brands. Aghreni is spear-headed by a senior team of highly qualified and experienced professionals from online marketing industry. The company aims to provide end to end solutions and services for marketers for customer acquisition, retention and loyalty.

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Aghreni Digital - World Class Interactive Marketing – Now serving India

  1. 1. Aghreni Digital Marketing World Class Interactive Marketing – Now serving India
  2. 2. Aghreni Overview • Leader in Digital Marketing – Acquisition : Acquire new customers – Retention: Up sell/Cross sell and engage existing customers • Channel focus: Email & Mobile • Founding Executives from #1 ranked provider in the US. Experience serving clients like Citibank, Walmart, Barnes & Noble and Proctor & Gamble • Europe’s leading emarketing platform + localized best practices
  3. 3. Aghreni Offerings Up sell and Engage Acquire new customers existing customers using using e-messenger Partners opt-in network • Integrated email & mobile marketing • Over 5 million double opt-in names platform • Rich demographics from consumers • Comprehensive Reporting to CXOs • Industry leading deliverability • Comprehensive Conversion Metrics
  4. 4. Partner Opt-in Network • Double Opt-In Email List • Database across India • Profiles of Consumers, Tech enthusiasts, Managers, HNIs, CXOs • Email sent from the Partner ID • Extensive Tracking and reporting
  5. 5. Customer Profile Data 225,000+ customer profiles across the country based on preferences 650,000+ fresher database across the country based on courses pursued 225,000+ Tech Enthusiasts profiles across the country 65,000+ profiles of Resellers and IT Channel companies 32,000+ profiles of High Net-worth Individuals 90,000+ profiles of Small and Medium business enterprises 25,000+ profiles of Financial Managers and CFOs 12,000+ profiles of CXOs 450,000+ employees in IT, ITES and Blue-chip companies in India 750,000+ customer profiles interested in food, events, etc. 400,000+ profiles across Bangalore
  6. 6. Our Clients ICICI Bank ICICI Lombard General Insurance India Today Book Club BuzzInTown Cleartip.com FutureBazaar.com SnapFish.in MyNokia.com Shoppers Stop EasyInsurance.in KotakMahindra Many More……..
  7. 7. e-messenger Integrated email and Mobile ASP Network setup Inbound Management Classroom training Account Management Team Customer Support Access Online Resources Full Service Customers also get deployment services
  8. 8. e-messenger Features: • Integrated functionality for both email and Mobile SMS campaigns • Basic Functionality – Import and Export Facilities – Bounce Processing: Eliminate dead addresses – Profile enrichment by recipients • Advanced Functionality – Sophisticated selection of target groups – Spanned administration via super-newsletters – Event Engine – Build relationships with constant dialogue – Split Send Out • Automatic Generation of text, SMS and fax messages from the content of the corresponding HTML template
  9. 9. e-messenger Features: • Content Management System
  10. 10. e-messenger Features: • Upload: Use messages from your mail client directly • Archive and Drafts: Store and reuse messages • Personalized previews: Verify before sending • Multiple format: Send out as SMS, Fax and Flash • Personalized attachments • Reply Handling: Use personalized contact options • Feedback and Analysis options – Integrated accounting – Tracking – openings, forwards and clicks – Viral Marketing: Forward tracking – Aggregated statistics – Event Tracking and ROI – Visual Reporting: Showing results where they occur
  11. 11. e-messenger Features: • Security Measures – High Security Server Farm – Continuous Monitoring for a stable environment – Multi level backup – Firewalls: Restricted access to your system – Permission Management: – Security Audit: External verification of safety standards – Blacklist: Exclude complainers forever – Detailed subscription information – Maximum message limitation
  12. 12. e-messenger Features: • ASP Solution: the smart way of email marketing – Lower cost of infrastructure and maintenance – Relationships with mail providers: Removing blockage fast • Modern Architecture: Distributed Performance – Java based: Adaptability through modular design – Cluster architecture: faster and safer • Interfaces – Web interface – File based interface: FTP, SFTP, SCP, HTTP, HTTPS – SOAP (Web services) – Direct Database – Direct Request – Data Formats: XML, csv and Excel – Email
  13. 13. Integrated solutions at no extra cost through our strong partner network Webanalytics Software Deliverability Network E-Commerce Software Performance Marketing Data Analysis Consulting Services
  14. 14. International Clients – Leading companies trust our products & services Finance Media Retail Automotive FMCG Associations Insurance Telcoms Travel Fashion/ Lifestyle
  15. 15. Indian Clients – Leading companies beginning to trust our products & services
  16. 16. Why e-messenger? • Pricing – Affordable pricing for Indian companies • Deep Local Support – Best email practices from reputed email and online marketing companies (we provide development support to some of the best companies in USA and Europe ) – Deep Technical Knowledge • End to End Services – Professional Services, Lead Generation, Email Campaign Execution, Email Creative Development, Web Site Development, and Support • Migration Support – Have executed several large clients from other platforms including Epsilon – Will work with you to plan and execute the migration from Epsilon platform both data, campaigns and integrations with your backend systems flawlessly – Will maintain the reputation and white listing status of your company and subscriber base
  17. 17. Why e-messenger? Features Own SMTP Mailers Hosted SMTP Mailers Tier 2 ESP Tier 1 ESP Hardware and Software Client manages Vendor manages Vendor manages Vendor manages Internal Effort Extremely time consuming More time consuming Minimal Virtually none Internal Skills Internal experts required Some know-how beneficial Little Know-how needed No Know-how needed Availability Poor Medium High Extremely High Security Poor Medium High Extremely High Performance & Scalability Poor Medium Medium Extremely High Reputation of Sender Poor Medium High Extremely High Deliverability Poor (<50%) Medium (40 to 60%) High (60 to 80%) Extremely High (> 95%) ISP Relations None None Limited Very Good Feedback Loop from ISPs None None Limited or None Very Good and at a Price Price/Email sent 1 to 2 paise 2 to 3 paise 5 to 10 paise 15 paise and above Reports Rudimentary Basic Medium Rich Functionality Basic Basic Medium Extremely high Best Practices None None Medium Very High Good Support. Mostly from outside Support Limited Limited Self Service the country ESP – Email Service Provider Tier 2 ESP – Benchmark, Campaigner, iContact, etc, StreamSend, etc. Tier 1 ESP – eCircle, Epsilon, Strongmail, Responsys, etc.
  18. 18. Aghreni Advantages ISP Relations Reputation Return Path List Cleansing Professional Services
  19. 19. Thank You Aghreni Technologies Private Limited 50, 1st Cross, 27th Main Road BTM Layout 1st Stage Bangalore – 560 068 INDIA 246, Fifth Avenue, Ste 301 New York, NY 10001 USA Web: http://www.aghreni.com Email: info@aghreni.com Ph: +91 80 4204 2734 (India) 1 646 340 3409 (US Direct)
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