Aghreni Digital Marketing
World Class Interactive Marketing – Now serving India

Aghreni Overview
• Leader in Digital Marketing
– Acquisition : Acquire new customers
– Retention: Up sell/Cross sell and engage existing
customers
• Channel focus: Email & Mobile
• Founding Executives from #1 ranked provider in the
US. Experience serving clients like Citibank,
Walmart, Barnes & Noble and Proctor & Gamble
• Europe’s leading emarketing platform + localized
best practices

Aghreni Offerings
Up sell and Engage
Acquire new customers
existing customers using
using
e-messenger
Partners opt-in network
• Integrated email & mobile marketing
• Over 5 million double opt-in names
platform
• Rich demographics from consumers
• Comprehensive Reporting
to CXOs
• Industry leading deliverability
• Comprehensive Conversion Metrics

Partner Opt-in Network
• Double Opt-In Email List
• Database across India
• Profiles of Consumers, Tech enthusiasts, Managers,
HNIs, CXOs
• Email sent from the Partner ID
• Extensive Tracking and reporting

Customer Profile Data
225,000+ customer profiles across the country based on preferences
650,000+ fresher database across the country based on courses pursued
225,000+ Tech Enthusiasts profiles across the country
65,000+ profiles of Resellers and IT Channel companies
32,000+ profiles of High Net-worth Individuals
90,000+ profiles of Small and Medium business enterprises
25,000+ profiles of Financial Managers and CFOs
12,000+ profiles of CXOs
450,000+ employees in IT, ITES and Blue-chip companies in India
750,000+ customer profiles interested in food, events, etc.
400,000+ profiles across Bangalore

Our Clients
ICICI Bank
ICICI Lombard General Insurance
India Today Book Club
BuzzInTown
Cleartip.com
FutureBazaar.com
SnapFish.in
MyNokia.com
Shoppers Stop
EasyInsurance.in
KotakMahindra
Many More……..

e-messenger
Integrated email and Mobile
ASP
Network setup
Inbound Management
Classroom training
Account Management
Team
Customer Support
Access
Online Resources
Full Service Customers also get deployment services

e-messenger Features:
• Integrated functionality for both email and Mobile SMS
campaigns
• Basic Functionality
– Import and Export Facilities
– Bounce Processing: Eliminate dead addresses
– Profile enrichment by recipients
• Advanced Functionality
– Sophisticated selection of target groups
– Spanned administration via super-newsletters
– Event Engine – Build relationships with constant dialogue
– Split Send Out
• Automatic Generation of text, SMS and fax messages from the
content of the corresponding HTML template

e-messenger Features:
• Content Management System

e-messenger Features:
• Upload: Use messages from your mail client directly
• Archive and Drafts: Store and reuse messages
• Personalized previews: Verify before sending
• Multiple format: Send out as SMS, Fax and Flash
• Personalized attachments
• Reply Handling: Use personalized contact options
• Feedback and Analysis options
– Integrated accounting
– Tracking – openings, forwards and clicks
– Viral Marketing: Forward tracking
– Aggregated statistics
– Event Tracking and ROI
– Visual Reporting: Showing results where they occur

e-messenger Features:
• Security Measures
– High Security Server Farm
– Continuous Monitoring for a stable environment
– Multi level backup
– Firewalls: Restricted access to your system
– Permission Management:
– Security Audit: External verification of safety standards
– Blacklist: Exclude complainers forever
– Detailed subscription information
– Maximum message limitation

e-messenger Features:
• ASP Solution: the smart way of email marketing
– Lower cost of infrastructure and maintenance
– Relationships with mail providers: Removing blockage fast
• Modern Architecture: Distributed Performance
– Java based: Adaptability through modular design
– Cluster architecture: faster and safer
• Interfaces
– Web interface
– File based interface: FTP, SFTP, SCP, HTTP, HTTPS
– SOAP (Web services)
– Direct Database
– Direct Request
– Data Formats: XML, csv and Excel
– Email

Integrated solutions at no extra cost through our strong partner
network
Webanalytics
Software
Deliverability Network
E-Commerce
Software
Performance
Marketing
Data Analysis
Consulting Services

International Clients – Leading companies trust our products &
services
Finance
Media
Retail
Automotive
FMCG
Associations
Insurance
Telcoms
Travel
Fashion/
Lifestyle

Indian Clients – Leading companies beginning to trust our
products & services

Why e-messenger?
• Pricing
– Affordable pricing for Indian companies
• Deep Local Support
– Best email practices from reputed email and online marketing companies (we
provide development support to some of the best companies in USA and Europe )
– Deep Technical Knowledge
• End to End Services
– Professional Services, Lead Generation, Email Campaign Execution, Email
Creative Development, Web Site Development, and Support
• Migration Support
– Have executed several large clients from other platforms including Epsilon
– Will work with you to plan and execute the migration from Epsilon platform both
data, campaigns and integrations with your backend systems flawlessly
– Will maintain the reputation and white listing status of your company and subscriber
base

Why e-messenger?
Features Own SMTP Mailers Hosted SMTP Mailers Tier 2 ESP Tier 1 ESP
Hardware and Software Client manages Vendor manages Vendor manages Vendor manages
Internal Effort Extremely time consuming More time consuming Minimal Virtually none
Internal Skills Internal experts required Some know-how beneficial Little Know-how needed No Know-how needed
Availability Poor Medium High Extremely High
Security Poor Medium High Extremely High
Performance & Scalability Poor Medium Medium Extremely High
Reputation of Sender Poor Medium High Extremely High
Deliverability Poor (<50%) Medium (40 to 60%) High (60 to 80%) Extremely High (> 95%)
ISP Relations None None Limited Very Good
Feedback Loop from ISPs None None Limited or None Very Good and at a Price
Price/Email sent 1 to 2 paise 2 to 3 paise 5 to 10 paise 15 paise and above
Reports Rudimentary Basic Medium Rich
Functionality Basic Basic Medium Extremely high
Best Practices None None Medium Very High
Good Support. Mostly from outside
Support Limited Limited Self Service the country
ESP – Email Service Provider
Tier 2 ESP – Benchmark, Campaigner, iContact, etc, StreamSend, etc.
Tier 1 ESP – eCircle, Epsilon, Strongmail, Responsys, etc.

Aghreni Advantages
ISP Relations
Reputation
Return Path
List Cleansing
Professional Services

Thank You
Aghreni Technologies Private Limited
50, 1st Cross, 27th Main Road
BTM Layout 1st Stage
Bangalore – 560 068
INDIA
246, Fifth Avenue, Ste 301
New York, NY 10001
USA
Web: http://www.aghreni.com
Email: info@aghreni.com
Ph: +91 80 4204 2734 (India)
1 646 340 3409 (US Direct)