Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update


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Some hints, tips, and tricks to increase presence and outreach specific to goals for Texas AgriLife Extension and other outreach and education organizations

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  • Pew data for 2012 on use of common platforms. Not all platforms reach the same audience. Look for platfoms that reach your target audience.
  • Knowing how people access information (from where, and how) will help you plan your outreach. If you are planning all your content to be seen strictly on a single device (i.e. desktop), be careful to understand that people may have issues with your content (it’s too long, it doesn’t show up well) on highly used gadets. You should pay particular attention to mobile ownership. If it doesn’t work well on mobile, time to rethink.
  • Typical daily activites – Pew Research
  • App use – which doesn’t exactly mirror engagement, but none the less, ease of access is always an issue.
  • Some things to note that are going on over at Facebook
  • Just in case you were wondering.
  • These are all places you want to pay attention to that make an impact. All of them are important. All of them are places you should work on to improve your outreach. You have opportunities to craft your status messages (and you should).
  • Readers need a reason to 1.)read the status message and 2.) take action – which might be go to a link, share, or comment. The least amount of work with the smallest returns is to post a link with no context. WHY should a reader follow the link? You must provide some amount of context to tell them not just the link exists, but why they would take the next step to click on the link. For instance, you don’t say “our new publication is out” instead you say “our new publication that has updated information on bait products and methods is available for you” Or even more specific, “our new publication has a table to calculate rate per acre of approved bait” Ask yourself, what can I put here that makes this a timely and relevant update.
  • Facebook has made some significant changes to how it posts links and photos. Since most people are visual learners, and take visual cues to connect reading with learning concepts, now is the perfect time to think about the visual aspect of your posts.
  • Facebook changed the link size (when you add a link, Facebook pulls a picture, title, and summary of that link for display). The size is now supersized. This has implications BEYOND Facebook . Ideally all the content you produce on your websites,blogs, ect…. Should have graphics with it, and those shouldn’t be less than 200x200 (72 dpi) .
  • Is there a difference? Instantly for the eye. Oddly sometimes shared links are still smaller, not sure why.
  • When you post, think about the various WAYS in which your photo’s enhance your message. This example we choose a variety of showy pictures because one alone wasn’t enough. Sure, they are almost the same shot, but users get a really good chance to get the message.
  • A great example – Native Plant Society of Texas. Their FB page is their primary source of outreach (they spend their time here, versus their website or blog). As a result, their posts are “blog style” and detailed. If this is where your audience is, take advantage of the space and picture options. Well done!
  • Use the built in FB tools to recognize and lead people to action. FB has built in tools that let you create a link in the status update without having the http://blah.blah.blah.
  • Read slide.
  • Make less work for yourself. Instead of always posting original content, how about sharing others? Share work by your partners, recognize things well done by other agencies. Use the Share button to spread THEIR good works and they will most likely do the same for you.
  • #Hashtags, yes #Hashtags are back in Facebook. Why? Facebook knows they work on other platforms. Therefore, users now have the ability to use #hashtags again and they are a hyperlink so when a user clicks them, it takes them to postings on the same subject
  • Hashtags denote a subject matter that you are talking about. When you use a #hashtag, it is a hyperlink to other posts that use that same tag. The advantage of a hashtag is that you can use the same one across various social channels. This helps you track conversations and some of your programs can have a unique tag that you tell others to use. Some common social platforms that use #hashtags are : Twitter, Instagram, Pinterest, Tumblr and of course now Faebook
  • Another handy option FB has is that you can follow a post. The traditional way to do this was to comment or like a post so that you received notifications when others commented or likes. Now you can simply follow a post without having to do an action on the post itself.
  • The 40404 text feature is a great reason to use Twitter. For users who like their text messaging versus having to subscribe or sign on to Twitter, this is a great option. Users simply text to the phone number 40404 and in the message type : follow @[twitter user] after that, all your Tweets will come to their message box. Nice option since users don’t have to sign in or use Twitter to access this service.
  • This handy helper is a great way to resize and modify images. It has easy tools and can do so much with your pictures. Since having pictures is very important in your blogs and other areas, this tool is a time saver. Remember, images shouldn’t be smaller than 200 pixels x 200 pixels (72 dpi) for the best practice in most social tools.
  • Looking for some photo’s to use? Don’t have ones your own you like? If you are employed by Texas A&M AgriLife, you might like some of the photo’s on their Flickr page (which you can download for yourself and use – see the rights on the photo’s). You can also browse and use photo’s in the Flickr commons – which are pictures that have been put in the public domain, or which rights have expired for. Each entity that lists them has the photo rights listed in their terms of use.
  • Need more creative commons content? This search tool an help you find some. The user is STILL bound to examine the licening for the items so make sure to read and double check that you can use the photo’s in your works.
  • This is the end of this portion of training, but I do have a group online that focus on learning together. This group is a learning group that works together online to share experiences and tips specifically related to outreach by agencies and public organizations.
  • Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 update

    1. 1. UPDATE ON SOCIAL MEDIA THINGS TO KNOW – TEXAS A&M AGRILIFE URBAN FCS TRAININGThis presentation contains some items of note for social media outreach and education relevant to Texas A&M Agrilife Extension. Items include changes for August 2012 – August 2013. Audience: Urban FCS Agents Intended use: Quick overview of selected areas of concentration to enhance outreach and education Notes: Slides include notes
    2. 2. USER BASE
    3. 3. MOBILE USE
    4. 4. As of May 2013: •91% of American adults have a cell phone •56% of American adults have a smartphone •28% of cell owners own an Android; 25% own an iPhone; 4% own a Blackberry •34% of American adults own a tablet computer As of January 2013: •26% of American adults own an e-reader
    5. 5. Mashable -
    6. 6. FACEBOOK Update and best practices
    7. 7. Anson Alexander – Infographics Labs
    8. 8. ANATOMY OF A FACEBOOK POST Status/Messa ge Multi-media • Picture • Video • Document Action
    9. 9. Add Context….. When you post items, tell your readers WHY they should care. Why should they click and follow that link? User only shares the link Gives info as to what the link holds
    10. 10. BE VISUA L
    11. 11. 90 px X 90 px 154 px X 154 px
    12. 12. TAKE ADVANTAGE OF POWER OF VISUALS • Use pictures and text to give an educational experience • List species name • Talk about it’s life cycle
    13. 13. Give Credit and Connections…
    14. 14. Use @ symbol to bring up potential FaceBook pages and people This will also post to their page Everything in BLUE is now hyperlinked to another page
    15. 15. Use SHARE option….. 1. Sharing gives credit to original poster 2. Sharing creates good relationships 3. Sharing leads people to new sources 4. Sharing increases SEO
    16. 16. #HASHTAGS
    17. 17. We had a great time at the county fair! Kids did so well on their 4-H projects. We brought home lots of ribbons and a few trophies. How does it get any better than that?!?! #4H #WrightCounty4H #hdigabtt
    19. 19. FOLLOW A POST
    20. 20. TWITTER
    21. 21. 40404 To: 40404 follow @aggie94_amy You are now following @aggie94_amy
    22. 22. HANDY HELPERS
    23. 23. PicMonkey -
    24. 24. Crop to size Resize PicMonkey – handy sizing tool - pssst (200 x 200)
    25. 25. PHOTO PLACES Texas AgriLife on Flickr - The Commons on Flickr (as can be best determined, copyright has expired therefore most are free to use)
    26. 26.