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Redefine, Rediscover, Re-energize Content Evaluation and Management Using Google Analytics ,[object Object],Amy E. Hays - IRL,[object Object],Ben MacNeil - Virtual,[object Object]
Outline,[object Object],Existing analytic reports for Communities,[object Object],Google Analytics,[object Object],Finding your CoP Content,[object Object],GA Tools to Enhance your Content Strategy,[object Object],Putting it all Together,[object Object]
More than 80% of traffic to eXtension.org comes from outside sources,[object Object]
eXtension.org Analytic Reports,[object Object], ,[object Object],http://pageanalytics.extension.org/,[object Object],Customized aggregated data for CoPs,[object Object]
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Goggle Analytics..Goggling…..Goggled……..Gogglfied,[object Object]
First things First…	,[object Object],In order to access eXtensions Google Analytic account you need to:,[object Object],Join the WebAnalytics group in People,[object Object],Ben will then add you to the permissions,[object Object],http://www.extension.org/people/communities/205,[object Object]
Google analytics
http://www.google.com/analytics/,[object Object]
Google analytics
Google analytics
Google analytics
TIME PERIOD,[object Object],TOOLS,[object Object]
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Optimize Your Time – Create an Advanced Segment,[object Object]
Google analytics
Google analytics
Google analytics
DRAG “Page” to the “dimension or metric” area,[object Object]
Google analytics
Select “contains”,[object Object]
Google analytics
1,[object Object],2,[object Object]
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Google analytics
Take Home Message,[object Object],Utilize analytics to look at past performance,[object Object],Go beyond visits,[object Object],Look at keywords and top content,[object Object],Look at referrals ,[object Object],Correlate to marketing and outreach,[object Object],Use for future content development,[object Object]
Google analytics
Contacts,[object Object],How to Use Goggle Analytics,[object Object],Ben MacNeill ,[object Object],ben.macneill@extension.org ,[object Object],North Carolina State University,[object Object],How to Use Google Analytics for CoP Planning,[object Object],Amy Hays,[object Object],ahays@tamu.edu,[object Object],Texas AgriLife Extension,[object Object]

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Editor's Notes

  1. Why would we consider looking at search engine data to evaluate our content? More than 80% of users come from sources outside eXtension, which leads us to want to know how and why people find our content.
  2. Review the report, explain how CoPs can read it and utilize it. 1.) Understand on a daily basis how of their pages are found or searched on in Goggle2.) Understand how much content is discovered on a weekly basis
  3. Often times the top finds may not be articles, but news or FAQ. Communities might want to search for articles and work on that aspect first.
  4. Notice a lot more articles are viewed right up front1.) Take an assessment of the top of the list 2.) What is it about these pages that might indicate CoI needs? 3.) For highly used FAQ’s do you have an related article? Why or Why not?
  5. We are now looking at pages viewed from any source. Sometimes you will find that it’s similar to “Pages viewed in Google Search” BUT, notice something – about ½ way down, there is an event. I recall this event. I sent this event around my networks. You can often figure out why or how something became viewed. Also, this tells you that people shared this link more than it was searched. Therefore, if you had a media campaign for this event, it appeared to work well.
  6. Notice a lot more articles are viewed right up front1.) Take an assessment of the top of the list 2.) What is it about these pages that might indicate CoI needs? 3.) For highly used FAQ’s do you have an related article? Why or Why not?
  7. Sign in with your eXtension ID
  8. Click on view report
  9. For this session, we are going to concentrating on a few places1.) Tools area2.) Time period areaSpecial note: Be aware that March is when the NEW search algorithm was activated (Panda) – therefore, be careful of timeperiod.
  10. Visit Content
  11. ALL content1.) for all eXtension.org2.) We want to start at “Top Content”
  12. Make sure to pay attention to the time period.
  13. We changed this now to a 3 month periodHowever, we are still looking at ALL CONTENT
  14. We want to filter the content to a single CoP1.) use the “resource tag” 2.) if there is a space in your resource tag, complete with an underscore *if you don’t know your CoP resource name, go to it on the public site
  15. You can look at any page by it’s details
  16. Sources of your traffic outside eXtension
  17. What were users looking for?
  18. You could even get more information if you really want to delve into the pages.
  19. Advanced Segments let you create directed reporting just for you CoP resource area.
  20. Test the segmentIf you like it, create the segment
  21. Go back to the dashboardNow you can change it to your unique segment
  22. Now, you can really begin to have some discussions….
  23. You may look for more information over a longer period Who is sending quite a few people to your site? Is this a potential partner? Make contact.
  24. Check statistics when you have a targeted marketing or media campaign. Can you see an impact from those efforts?