Only Oregon Adventures

  • 213 views
Uploaded on

Feasibility Study Management 335

Feasibility Study Management 335

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
213
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Imagine yourself on a rafting adventure floating on tranquil waters surrounded by nature’s beauty. No tourists around, just you and your friends enjoying the natural beauty of the Oregon landscape spanning the canyon walls and the hills beyond. You notice a tall snag stretching above the pine trees. At the top is a large nest, with little heads just visible against the blue sky, a bald eagle is circling her babies and you realize with anticipation the river will only take you deeper into the wild. As the river tugs the raft into the faster current you hear the rumble of a rapid ahead and your pulse quickens. You grip your paddle and feel the rock of the boat as it approaches the tongue of the rapid. Your guide yells commands but your mind and body are completely absorbed in the sensory experience of the huge waves washing over the edge of the raft. Finally after one final dip the river flattens out and as you look over your shoulder at the wall of white water you can’t wait for the next 4 days of river adventure.
  • Once PNW begins to see the success of our innovative approach to how we approach the service of our customers we feel that PNW could incorporate this into their brand image easily.

Transcript

  • 1. Only Oregon Adventures.com
    Aaron Getty
    Aaron Wasserteil
    Alex Elliot
    Oleg Voyteshonock
    Hsiao HsienTsao
    Alice Chen
  • 2. Roadmap
    Introduction (hook) - Getty
    Founding Team - Alice
    Industry Analysis – Alex
    Business Concept & Product Description – Getty & Oleg
    Target Market – Aaron
    Competitors - Alice
    Sales Strategy – Aaron
    Financials – Debbie
    Decisions and Conclusions - Getty
  • 3. HOOK
  • 4. Founding Team
    Aaron Getty
    Oleg Voyteshonock
    B 2 B contact
    Customer Service
    Creating itineraries
    Ensuring customer satisfaction
    IT & Financials
    Skilled in accounting and website design
    Assist Aaron in itineraries
  • 5. Industry Analysis
    Trends:
  • 6. Business Concept
    What we do:
    Planning Oregon vacations through a web based service
    Why we are different:
    Saves time
    Shows unique local perspective
  • 7. Product Description
    Website Interface
    Caters to:
    family outings
    Weddings
    Corporate
    group facilitation
  • 8. Sample Itinerary
  • 9. Target Market
    Baby boomers
    Busy
    Has disposable income
    Enjoy travelling
  • 10. Baby Boomers
  • 11. Competitors
  • 12. Direct Competition
  • 13. Sales Strategy
    Price
    Place
    Product
    Promotions
    Free give-away trips
    Guerilla/ambush marketing at high-traffic events
    Promotions through Lane/Washington Counties
  • 14.
  • 15. Sales Strategy
    Distribution
    How selling will happen
    Who will sell
    Communication with customers
    Cost of strategy
  • 16. Financials
    Sales Assumption
    Seasonal Trend
    Start up Cash
    Net Income
    Break even
  • 17. 10%
    Accommodation
    Dinning
    8%
    Transportation
    Activities
    4%
    10%
  • 18. Start Up
    • Start up fund: $60,000 initially in year 1
    • 19. Each founder will invest $30,000
    • 20. Positive cash flow for 3 years but low for first year
  • Financial Numbers
    • Negative net income first year
    • 21. Variable cost include credit card service and ARC cost
    • 22. Major fixed expenses include advertising, rent and mileage
  • 23. Feasibility Decision
    Financially improve profits
    Increased Sales
    Commission + Fee for the service
    Increased expenditures
  • 24. Competition
  • 25. Passion for the industry
    Harry Dalgaard III
    Head of Product development at PNW-Vacations