Your SlideShare is downloading. ×
Social Shopping - Converting Conversations to Commerce
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Shopping - Converting Conversations to Commerce


Published on

Presentation given at Internet Marketing Summit, 22nd November 2010

Presentation given at Internet Marketing Summit, 22nd November 2010

Published in: Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Social Shopping Converting Conversations to Commerce Andrew Gerrard 22nd November 2010 @andrewgerrard
  • 2. I’m sure we’ll be able to successfully market your product, Mr. Ferguson. I’ve got one of my best liars working on it right now.” Charlos Gary, 2005
  • 3. “ context to the shopping experience.” (Food and drink manufacturer) “...earning the right to offer them the opportunity to buy something.” (Mass merchant retailer) “ true relationship-based sales.” (Pharmaceutical manufacturer) “It is a new way to manage the long tail of the value chain. Product selection by the people for the people.” (Clothing retailer) What is Social Commerce?
  • 4. Social Commerce is… a transformation “Just as e-commerce transformed retail, social media transforms e-commerce by changing people’s expectations.” Mitch Joel - April 21, 2010 - Social Commerce Summit
  • 5. “Social” UGC Social Marketing “Commerce” ROI Social commerce is about customers having the means to interact with one another in order to make better buying decisions.
  • 6. “Technology can only ever serve as a bridge, never as a destination.” Lord Puttnam, IAB Engage, 2005
  • 7. Old rules?
  • 8. New Model
  • 9. Mass Audiences
  • 10. Customer Segmentation Market Fragmentation
  • 11. Commercial realities still apply
  • 12. 1. Product 2. Price 3. Promotion 4. Placement 5. People
  • 13. “My network”
  • 14. But - only 6% trust customer reviews. Source: the e-tailing group, May 2010
  • 15. “On a brighter note, sir, 3 percent of our customers said they like our products.” Charlos Gary, 2008
  • 16. People powered R&D
  • 17. Price driving engagement
  • 18. Group power
  • 19. Multi- channel Social connection & conversion
  • 20. Using Geo-location to drive footfall & in-store sales
  • 21. “Does my bum look big in this?” Instant Social Interaction
  • 22. How much is a “Like” worth?
  • 23. The social shopping experience
  • 24. Social Commerce Framework • Goals • Community • Content – Create and deliver quality, timely, relevant content • Engage them – Give your community things to do on your behalf • Empower them to take ownership • Be prepared to “let go”(...just a little) • Share success
  • 25. “I’m not going to kid you, it’s a volatile market.”
  • 26. Thank you Andrew Gerrard 22nd November 2010 @andrewgerrard