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BARCLAYS
                                 COMMERCIAL


    How can business be
successful in promoting their
  brands via ...
“I had my own blog for a while, but
     I decided to go back to just
    pointless, incessant barking.”
Old rules?
New Models
Mass Audiences
Market Fragmentation




Audience Segmentation
Commercial realities still apply
STOP
SHOUTING!
“Our” “network”
Influence the Influencers
The path to engagement
             Identify

             Analyse

             Locate

              Earn

             ...
Where are they?
Platforms / Channels
Brands taking advantage
Who do your users trust?


             GPS SAYS LEFT,
             TWEEPS SAY RIGHT!
             WHICH ROUTE SHOULD
    ...
“I’m so glad you agreed to meet in person.
There are some things that can’t be said in
             140 characters.”
BARCLAYS
                                 COMMERCIAL


    How can business be
successful in promoting their
  brands via ...
How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09
How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09
How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09
How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09
How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09
How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09
How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09
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How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09

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If you would like more information on this presentation, please contact me on Twitter (@andrewgerrard) or email me at andrew [at] d-marketing.co.uk. Thanks

Published in: Technology, Business
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Transcript of "How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09"

  1. 1. BARCLAYS COMMERCIAL How can business be successful in promoting their brands via social media Andrew Gerrard 02nd July 2009 @andrewgerrard andrew@d-marketing.co.uk
  2. 2. “I had my own blog for a while, but I decided to go back to just pointless, incessant barking.”
  3. 3. Old rules?
  4. 4. New Models
  5. 5. Mass Audiences
  6. 6. Market Fragmentation Audience Segmentation
  7. 7. Commercial realities still apply
  8. 8. STOP SHOUTING!
  9. 9. “Our” “network”
  10. 10. Influence the Influencers
  11. 11. The path to engagement Identify Analyse Locate Earn Protect Measure
  12. 12. Where are they?
  13. 13. Platforms / Channels
  14. 14. Brands taking advantage
  15. 15. Who do your users trust? GPS SAYS LEFT, TWEEPS SAY RIGHT! WHICH ROUTE SHOULD WE TAKE NOW?
  16. 16. “I’m so glad you agreed to meet in person. There are some things that can’t be said in 140 characters.”
  17. 17. BARCLAYS COMMERCIAL How can business be successful in promoting their brands via social media Andrew Gerrard 02nd July 2009 @andrewgerrard andrew@d-marketing.co.uk
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