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How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09
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How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09

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If you would like more information on this presentation, please contact me on Twitter (@andrewgerrard) or email me at andrew [at] d-marketing.co.uk. Thanks

If you would like more information on this presentation, please contact me on Twitter (@andrewgerrard) or email me at andrew [at] d-marketing.co.uk. Thanks

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    How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09 How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09 Presentation Transcript

    • BARCLAYS COMMERCIAL How can business be successful in promoting their brands via social media Andrew Gerrard 02nd July 2009 @andrewgerrard andrew@d-marketing.co.uk
    • “I had my own blog for a while, but I decided to go back to just pointless, incessant barking.”
    • Old rules?
    • New Models
    • Mass Audiences
    • Market Fragmentation Audience Segmentation
    • Commercial realities still apply
    • STOP SHOUTING!
    • “Our” “network”
    • Influence the Influencers
    • The path to engagement Identify Analyse Locate Earn Protect Measure
    • Where are they?
    • Platforms / Channels
    • Brands taking advantage
    • Who do your users trust? GPS SAYS LEFT, TWEEPS SAY RIGHT! WHICH ROUTE SHOULD WE TAKE NOW?
    • “I’m so glad you agreed to meet in person. There are some things that can’t be said in 140 characters.”
    • BARCLAYS COMMERCIAL How can business be successful in promoting their brands via social media Andrew Gerrard 02nd July 2009 @andrewgerrard andrew@d-marketing.co.uk