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How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09
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How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09

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If you would like more information on this presentation, please contact me on Twitter (@andrewgerrard) or email me at andrew [at] d-marketing.co.uk. Thanks

If you would like more information on this presentation, please contact me on Twitter (@andrewgerrard) or email me at andrew [at] d-marketing.co.uk. Thanks

Published in: Technology, Business

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  • 1. BARCLAYS COMMERCIAL How can business be successful in promoting their brands via social media Andrew Gerrard 02nd July 2009 @andrewgerrard andrew@d-marketing.co.uk
  • 2. “I had my own blog for a while, but I decided to go back to just pointless, incessant barking.”
  • 3. Old rules?
  • 4. New Models
  • 5. Mass Audiences
  • 6. Market Fragmentation Audience Segmentation
  • 7. Commercial realities still apply
  • 8. STOP SHOUTING!
  • 9. “Our” “network”
  • 10. Influence the Influencers
  • 11. The path to engagement Identify Analyse Locate Earn Protect Measure
  • 12. Where are they?
  • 13. Platforms / Channels
  • 14. Brands taking advantage
  • 15. Who do your users trust? GPS SAYS LEFT, TWEEPS SAY RIGHT! WHICH ROUTE SHOULD WE TAKE NOW?
  • 16. “I’m so glad you agreed to meet in person. There are some things that can’t be said in 140 characters.”
  • 17. BARCLAYS COMMERCIAL How can business be successful in promoting their brands via social media Andrew Gerrard 02nd July 2009 @andrewgerrard andrew@d-marketing.co.uk