How can business be successful in promoting their brands via social media - Andrew Gerrard 02 July 09

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BARCLAYS COMMERCIAL How can business be successful in promoting their brands via social media Andrew Gerrard 02nd July 2009 @andrewgerrard andrew@d-marketing.co.uk
“I had my own blog for a while, but I decided to go back to just pointless, incessant barking.”
Old rules?
New Models
Mass Audiences
Market Fragmentation Audience Segmentation
Commercial realities still apply
STOP SHOUTING!
“Our” “network”
Influence the Influencers
The path to engagement Identify Analyse Locate Earn Protect Measure
Where are they?
Platforms / Channels
Brands taking advantage
Who do your users trust? GPS SAYS LEFT, TWEEPS SAY RIGHT! WHICH ROUTE SHOULD WE TAKE NOW?
“I’m so glad you agreed to meet in person. There are some things that can’t be said in 140 characters.”
BARCLAYS COMMERCIAL How can business be successful in promoting their brands via social media Andrew Gerrard 02nd July 2009 @andrewgerrard andrew@d-marketing.co.uk