Social Media presentation, Digital Lounge, 25th Feb. 2009

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Digital Lounge 25th Feb. 2009 Andrew Gerrard @andrewgerrard andrew@d-marketing.co.uk
“On the Internet, nobody knows you’re a dog.”
“I had my own blog for a while, but I decided to go back to just pointless, incessant barking.”
Old rules?
New Models
Mass Audiences
Market Fragmentation Micro Engagement
Keeping it real
Who do your users trust? GPS SAYS LEFT, TWEEPS SAY RIGHT! WHICH ROUTE SHOULD WE TAKE NOW?
“I’m so glad you agreed to meet in person. There are some things that can’t be said in 140 characters.”
Digital Lounge 25th Feb. 2009 Andrew Gerrard @andrewgerrard andrew@d-marketing.co.uk