Digital Lounge

   25th Feb. 2009


  Andrew Gerrard

     @andrewgerrard
andrew@d-marketing.co.uk
“On the Internet,
nobody knows you’re a dog.”
“I had my own blog for a while,
 but I decided to go back to just
  pointless, incessant barking.”
Old rules?
New Models
Mass Audiences
Market Fragmentation




 Micro Engagement
Keeping it real
Who do your users trust?


             GPS SAYS LEFT,
             TWEEPS SAY RIGHT!
             WHICH ROUTE SHOULD
    ...
“I’m so glad you agreed to meet in person.
There are some things that can’t be said in
             140 characters.”
Digital Lounge

   25th Feb. 2009


  Andrew Gerrard

     @andrewgerrard
andrew@d-marketing.co.uk
Social Media presentation, Digital Lounge, 25th Feb. 2009
Social Media presentation, Digital Lounge, 25th Feb. 2009
Social Media presentation, Digital Lounge, 25th Feb. 2009
Social Media presentation, Digital Lounge, 25th Feb. 2009
Social Media presentation, Digital Lounge, 25th Feb. 2009
Social Media presentation, Digital Lounge, 25th Feb. 2009
Social Media presentation, Digital Lounge, 25th Feb. 2009
Social Media presentation, Digital Lounge, 25th Feb. 2009
Social Media presentation, Digital Lounge, 25th Feb. 2009
Social Media presentation, Digital Lounge, 25th Feb. 2009
Social Media presentation, Digital Lounge, 25th Feb. 2009
Social Media presentation, Digital Lounge, 25th Feb. 2009
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Social Media presentation, Digital Lounge, 25th Feb. 2009

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Slideshow on Social Media presentation given @ Digital Lounge, Feb 25th 2009. Ping me on Twitter @andrewgerrard for further details.

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Social Media presentation, Digital Lounge, 25th Feb. 2009

  1. 1. Digital Lounge 25th Feb. 2009 Andrew Gerrard @andrewgerrard andrew@d-marketing.co.uk
  2. 2. “On the Internet, nobody knows you’re a dog.”
  3. 3. “I had my own blog for a while, but I decided to go back to just pointless, incessant barking.”
  4. 4. Old rules?
  5. 5. New Models
  6. 6. Mass Audiences
  7. 7. Market Fragmentation Micro Engagement
  8. 8. Keeping it real
  9. 9. Who do your users trust? GPS SAYS LEFT, TWEEPS SAY RIGHT! WHICH ROUTE SHOULD WE TAKE NOW?
  10. 10. “I’m so glad you agreed to meet in person. There are some things that can’t be said in 140 characters.”
  11. 11. Digital Lounge 25th Feb. 2009 Andrew Gerrard @andrewgerrard andrew@d-marketing.co.uk
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