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Social Business                                     Andrew Gerrard                             Social Media Governance For...
We are no longer a Business                 We are a Social Businesshttp://wearelikeminds.com/   #LikeMinds
All of the web is becoming social         All business is done on the web         All business will be Social Business    ...
Social Business is NOT about the toolshttp://wearelikeminds.com/   #LikeMinds
#1. markets are conversations              talk is cheap              silence is fatal                                    ...
Current Business Mentality Cubicles    Corridors                    Meetings   of           of                          of...
Social Business FuturePermission                                 Paths    Platforms    to                                 ...
Social Business Design     Internal                             External   Enablehttp://wearelikeminds.com/   #LikeMinds
Social business isn’t a state,       it’s an acknowledgement that culture and       technology has changed,       and that...
Start herehttp://wearelikeminds.com/   #LikeMinds
So you’re saying               ...as well as sales,      What about the CEO and MD                    marketing, PR,      ...
One voice                                          Consistent                                     Different channels      ...
How to integrate social media/digital innovation    within every facet of an organization?    Teach.    Do not cut legal, ...
“you cant expect employees to look            at email at 11pm, but stop them            looking at Facebook at 11am”     ...
Give them permission                     At every appropriate levelhttp://wearelikeminds.com/   #LikeMinds
http://chrisforgie.comhttp://wearelikeminds.com/   #LikeMinds
What do we need?                                •   Strategy                                •   Objectives                ...
http://wearelikeminds.com/   #LikeMinds
Risks of online engagement                •   FUD                •   Lack of buy-in                •   Loss of control – p...
http://wearelikeminds.com/   #LikeMinds
The Times They Are a-Changin’    National Labor Relations Board asserts that social    media activity concerning workplace...
Rebuttal: when and howhttp://wearelikeminds.com/   #LikeMinds
Who is responsible?      Service      HR Objectives      Community              Technologies  Integration           Client...
Balance                             Business Practicalities                                      Vs                       ...
Are you listening?         What. Why. When. Where. How. Who.http://wearelikeminds.com/   #LikeMinds
Who ultimately is liable?http://wearelikeminds.com/   #LikeMinds
Social Business                                     Andrew Gerrard                             Social Media Governance For...
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Like Minds - Social Business Social Media Governance Forum Sept. 2011

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Transcript of "Like Minds - Social Business Social Media Governance Forum Sept. 2011"

  1. 1. Social Business Andrew Gerrard Social Media Governance Forum Sept. 2011http://wearelikeminds.com/ #LikeMinds
  2. 2. We are no longer a Business We are a Social Businesshttp://wearelikeminds.com/ #LikeMinds
  3. 3. All of the web is becoming social All business is done on the web All business will be Social Business Beyond influence and media, the real opportunities lie in creating a more collaborative, dynamic and connected business. Jeff Dachis Founder & CEO, Dachis Grouphttp://wearelikeminds.com/ #LikeMinds
  4. 4. Social Business is NOT about the toolshttp://wearelikeminds.com/ #LikeMinds
  5. 5. #1. markets are conversations talk is cheap silence is fatal the cluetrain manifestohttp://wearelikeminds.com/ #LikeMinds
  6. 6. Current Business Mentality Cubicles Corridors Meetings of of ofConstraint Communication Controlhttp://wearelikeminds.com/ #LikeMinds
  7. 7. Social Business FuturePermission Paths Platforms to to to Act Converse Collaboratehttp://wearelikeminds.com/ #LikeMinds
  8. 8. Social Business Design Internal External Enablehttp://wearelikeminds.com/ #LikeMinds
  9. 9. Social business isn’t a state, it’s an acknowledgement that culture and technology has changed, and that organizations can leverage these changes to solve the same business problems that they have always had and will always have. Jacob Morgan Principal, Chess Media Grouphttp://wearelikeminds.com/ #LikeMinds
  10. 10. Start herehttp://wearelikeminds.com/ #LikeMinds
  11. 11. So you’re saying ...as well as sales, What about the CEO and MD marketing, PR, Finance & Admin. have to use this client services and R&D and stuff too? accounts? Production? Sorry to burst your bubble dudes, but you asked. Yes, that’s the future. No offense future man, but is everyone in your time bonkers?http://wearelikeminds.com/ #LikeMinds
  12. 12. One voice Consistent Different channels Different audiences Integratedhttp://wearelikeminds.com/ #LikeMinds
  13. 13. How to integrate social media/digital innovation within every facet of an organization? Teach. Do not cut legal, HR, R&D, product development out of the integration strategy. Involve them. B. Bonin Bough Global Director of Digital and Social Media, PepsiCohttp://wearelikeminds.com/ #LikeMinds
  14. 14. “you cant expect employees to look at email at 11pm, but stop them looking at Facebook at 11am” Vivek Badrinath CEO, Orange Business Services June 2011http://wearelikeminds.com/ #LikeMinds
  15. 15. Give them permission At every appropriate levelhttp://wearelikeminds.com/ #LikeMinds
  16. 16. http://chrisforgie.comhttp://wearelikeminds.com/ #LikeMinds
  17. 17. What do we need? • Strategy • Objectives • Understanding • Knowledge • Tools • Guidelines • Guidancehttp://wearelikeminds.com/ #LikeMinds
  18. 18. http://wearelikeminds.com/ #LikeMinds
  19. 19. Risks of online engagement • FUD • Lack of buy-in • Loss of control – perceived AND real • Out of the “Comfort-zone” • Absence of standards • Confused or absent regulatory guidance • Elasticity of time and place • Low levels of efficacy and trust • Differing skillsets • IT & infrastructural limitations • Not listening • Not doing anythinghttp://wearelikeminds.com/ #LikeMinds
  20. 20. http://wearelikeminds.com/ #LikeMinds
  21. 21. The Times They Are a-Changin’ National Labor Relations Board asserts that social media activity concerning workplace environments, including personnel, constitute protected speech under the provisions of the First Amendment. “American Medical Response agrees to revise its overly- broad rules to ensure that they do not improperly restrict employees from discussing their wages, hours and working conditions with co-workers and others while not at work, and that they would not discipline or discharge employees for engaging in such discussions”http://wearelikeminds.com/ #LikeMinds
  22. 22. Rebuttal: when and howhttp://wearelikeminds.com/ #LikeMinds
  23. 23. Who is responsible? Service HR Objectives Community Technologies Integration Clients Budget Channels Governance Toolshttp://wearelikeminds.com/ Communications #LikeMinds
  24. 24. Balance Business Practicalities Vs Legal mandate Compliance compromise Vs. Compromise compliancehttp://wearelikeminds.com/ #LikeMinds
  25. 25. Are you listening? What. Why. When. Where. How. Who.http://wearelikeminds.com/ #LikeMinds
  26. 26. Who ultimately is liable?http://wearelikeminds.com/ #LikeMinds
  27. 27. Social Business Andrew Gerrard Social Media Governance Forum Sept. 2011http://wearelikeminds.com/ #LikeMinds
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