Don’t Let Your Tail Wag the Dog                       Digital Sparks – 16th Nov. 2011                                Andre...
All of the web is becoming social      All business is done on the web      All business will be Social Business      Beyo...
Social media fits within a larger digital,      and integrated strategy;      don’t think of it merely as a tool for      ...
How to integrate social media/digital innovation within every facet of an organization? Teach. Do not cut legal, HR, R&D, ...
The shape of a new social business also      needs the shape of a new kind of leader      Someone willing to be the bridge...
Maintain a consistent tone of voice        across all outreach channels,        but don’t strip out the personality of the...
The customer however, does not see silos,    they see the company as one.    It’s time for an integrated approach to creat...
#1. markets are conversations          talk is cheap          silence is fatal                                          th...
Be who you are and say what you feel,        because those who mind dont matter,        and those who matter dont mind.   ...
Social media demands good story-telling.   But good story-telling is not going to earn you   extra budget.                ...
What if we made community an integral part  of our business?  What if we recognized that we can’t have  strong businesses ...
The Web was just the proof of concept.        Now the revolution gets real                                                ...
Social business isn’t a state,     it’s an acknowledgement that culture and     technology has changed,     and that organ...
#77. Youre too busy "doing business" to    answer our email?    Oh gosh, sorry, gee, well come back later.    Maybe.      ...
Not everything that can be counted counts,    and    not everything that counts can be counted.                           ...
You cant expect employees to look        at email at 11pm,        but stop them looking at Facebook at        11am        ...
it’s not what the software does.        it’s what the user does.                                          Hugh Macleod    ...
Technology can only ever serve as a bridge,   never as a destination                                          Lord Puttnam...
Don’t Let Your Tail Wag the Dog                       Digital Sparks – 16th Nov. 2011                                Andre...
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Don't Let Your Tail Wag the Dog

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Don't Let Your Tail Wag the Dog

  1. 1. Don’t Let Your Tail Wag the Dog Digital Sparks – 16th Nov. 2011 Andrew Gerrard andrew.gerrard@wearelikeminds.com @andrewgerrardhttp://wearelikeminds.com/ #LikeMinds
  2. 2. All of the web is becoming social All business is done on the web All business will be Social Business Beyond influence and media, the real opportunities lie in creating a more collaborative, dynamic and connected business. Jeff Dachis Founder & CEO, Dachis Grouphttp://wearelikeminds.com/ #LikeMinds
  3. 3. Social media fits within a larger digital, and integrated strategy; don’t think of it merely as a tool for marketing & PR Howard Schultz Chairman & CEO, Starbuckshttp://wearelikeminds.com/ #LikeMinds
  4. 4. How to integrate social media/digital innovation within every facet of an organization? Teach. Do not cut legal, HR, R&D, product development out of the integration strategy. Involve them. B. Bonin Bough Global Director of Digitalhttp://wearelikeminds.com/ #LikeMinds and Social Media, PepsiCo
  5. 5. The shape of a new social business also needs the shape of a new kind of leader Someone willing to be the bridge, not the person front and center to every decision, but the coach and the moderator and the facilitator. Amber Naslund VP Social Strategy, Radian6http://wearelikeminds.com/ #LikeMinds
  6. 6. Maintain a consistent tone of voice across all outreach channels, but don’t strip out the personality of the person Tweeting, posting, blogging. Ruth Speakman head of consumer PRhttp://wearelikeminds.com/ #LikeMinds and social media, Sony Europe
  7. 7. The customer however, does not see silos, they see the company as one. It’s time for an integrated approach to create an adaptive business, a collaborative business, an aspirational business…. a business of one. Brian Solis Author, Engage Principal, Altimeter Grouphttp://wearelikeminds.com/ #LikeMinds
  8. 8. #1. markets are conversations talk is cheap silence is fatal the cluetrain manifestohttp://wearelikeminds.com/ #LikeMinds
  9. 9. Be who you are and say what you feel, because those who mind dont matter, and those who matter dont mind. Bernard Baruch Wall St. Financier Presidential Adviserhttp://wearelikeminds.com/ #LikeMinds
  10. 10. Social media demands good story-telling. But good story-telling is not going to earn you extra budget. Adam Brown Director of Interactive Marketing, Dellhttp://wearelikeminds.com/ #LikeMinds
  11. 11. What if we made community an integral part of our business? What if we recognized that we can’t have strong businesses without a strong community and we can’t have a strong community without compassion? Mitch Joel President, Twist Imagehttp://wearelikeminds.com/ #LikeMinds Author, Six Pixels of Separation
  12. 12. The Web was just the proof of concept. Now the revolution gets real Chris Anderson Editor-in-Chief, Wired Magazine Author, The Long Tailhttp://wearelikeminds.com/ #LikeMinds
  13. 13. Social business isn’t a state, it’s an acknowledgement that culture and technology has changed, and that organizations can leverage these changes to solve the same business problems that they have always had and will always have. Jacob Morgan Principal, Chess Media Grouphttp://wearelikeminds.com/ #LikeMinds
  14. 14. #77. Youre too busy "doing business" to answer our email? Oh gosh, sorry, gee, well come back later. Maybe. the cluetrain manifestohttp://wearelikeminds.com/ #LikeMinds
  15. 15. Not everything that can be counted counts, and not everything that counts can be counted. Albert Einsteinhttp://wearelikeminds.com/ #LikeMinds
  16. 16. You cant expect employees to look at email at 11pm, but stop them looking at Facebook at 11am Vivek Badrinath CEO, Orange Business Serviceshttp://wearelikeminds.com/ #LikeMinds
  17. 17. it’s not what the software does. it’s what the user does. Hugh Macleod @gapingvoidhttp://wearelikeminds.com/ #LikeMinds
  18. 18. Technology can only ever serve as a bridge, never as a destination Lord Puttnam Filmmakerhttp://wearelikeminds.com/ #LikeMinds
  19. 19. Don’t Let Your Tail Wag the Dog Digital Sparks – 16th Nov. 2011 Andrew Gerrard andrew.gerrard@wearelikeminds.com @andrewgerrardhttp://wearelikeminds.com/ #LikeMinds
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