B2B and Being Social


      Andrew Gerrard

    30th September 2010
        @andrewgerrard
    andrew@d-marketing.co.uk
“On the Internet,
nobody knows you’re a dog.”
Old rules?
New Models
Commercial realities still apply
Mass Audiences
Market Fragmentation




Audience Segmentation
“I had my own blog for a while, but
     I decided to go back to just
    pointless, incessant barking.”
Focus on “Building”,

                not “Creating”
Suppliers                           Customers




            Suppliers   Customers
Close the business conversation loop




                             http://www.flickr.com/photos/kurafire
So you’re saying       ...as well as       What about
our sales people      marketing, PR,    Finance & Admin.
have to use...
Who do your customers trust?


             GPS SAYS LEFT,
             TWEEPS SAY RIGHT!
             WHICH ROUTE SHOULD
...
Establish relevant resources &
channels




                           http://www.bakelitecache.com
Create a 3-d business “personality”




                               http://chrisforgie.com
“Technology can only ever
    serve as a bridge,

 never as a destination.”
                 Lord Puttnam, IAB Engage, 2005
Thank you
http://slidesha.re/B2B_Being_Social

          Andrew Gerrard

        30th September 2010
            @andrewge...
B2B and Being Social, Social Collective, sept. 2010
B2B and Being Social, Social Collective, sept. 2010
B2B and Being Social, Social Collective, sept. 2010
B2B and Being Social, Social Collective, sept. 2010
B2B and Being Social, Social Collective, sept. 2010
B2B and Being Social, Social Collective, sept. 2010
B2B and Being Social, Social Collective, sept. 2010
B2B and Being Social, Social Collective, sept. 2010
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B2B and Being Social, Social Collective, sept. 2010

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Presentation on B2B and Social Business. Social Collective, London 30th Sept. 2010.

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B2B and Being Social, Social Collective, sept. 2010

  1. 1. B2B and Being Social Andrew Gerrard 30th September 2010 @andrewgerrard andrew@d-marketing.co.uk
  2. 2. “On the Internet, nobody knows you’re a dog.”
  3. 3. Old rules?
  4. 4. New Models
  5. 5. Commercial realities still apply
  6. 6. Mass Audiences
  7. 7. Market Fragmentation Audience Segmentation
  8. 8. “I had my own blog for a while, but I decided to go back to just pointless, incessant barking.”
  9. 9. Focus on “Building”, not “Creating”
  10. 10. Suppliers Customers Suppliers Customers
  11. 11. Close the business conversation loop http://www.flickr.com/photos/kurafire
  12. 12. So you’re saying ...as well as What about our sales people marketing, PR, Finance & Admin. have to use this customer R&D and stuff too? services and HR? manufacturing? Sorry to burst your bubble dudes, but you asked. Yes, that’s the future. No offense future man, but is everyone in your time retarded?
  13. 13. Who do your customers trust? GPS SAYS LEFT, TWEEPS SAY RIGHT! WHICH ROUTE SHOULD WE TAKE NOW?
  14. 14. Establish relevant resources & channels http://www.bakelitecache.com
  15. 15. Create a 3-d business “personality” http://chrisforgie.com
  16. 16. “Technology can only ever serve as a bridge, never as a destination.” Lord Puttnam, IAB Engage, 2005
  17. 17. Thank you http://slidesha.re/B2B_Being_Social Andrew Gerrard 30th September 2010 @andrewgerrard andrew@d-marketing.co.uk
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