YMCA GDA

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Presentation January 23rd, 2013

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  • Q&A
  • YMCA GDA

    1. 1. + YMCA GLOBAL DIGITAL ACCELERATOR Venture Ideas Pitch – Executive Meeting January 23, 2013
    2. 2. + Objectives of Session  Generate interest in a global digital engagement effort  Explain our finalist 4 ideas  Gauge reaction/level of available funding in delivering feasibility and bigness of idea  Understand interest of other YMCAs not participating  Clarify key questions moving forward
    3. 3. + Where Have We Come From… 26 Digital Options 59 Creative Ideas 50+ Digital Not for Profit Initiatives
    4. 4. + The Venture Spectrum Fundrais Engage Drive Corporate Leverage Build ing Youth Awareness Partner Y Scale EfficiencyMobile ** *** ** ** *** ***Leader *** ** ** ** *** **CommunityNteworkVideo/Eve *** *** *** *** *** **ntsVideo/Doc *** *** *** ** *** **umenatry
    5. 5. + YGDA – The Rules at Play Selling shares in ideas ($10-100k per YMCA) Best assumptions on costs Corporate partnerships/costs? February 6th – dive deeper into top ideas
    6. 6. + How We’ll Address Session  10 minutes per idea  Use text area for key questions  Ifwe have time, we’ll open up to the floor for general discussion  Important : Survey at end of discussion
    7. 7. + Venture #1 – YMCA Global Mobile App
    8. 8. + YMCA Global Mobile App – Why It’s Right  CEO #1 Ranked Idea  Youth Behavior – 72% wake up to their phone and 73% go to bed with their phone  Growth in Future  Tough to Build Locally – 86  Now 10% of web traffic, Local YMCA Apps already doubled over last 18 months
    9. 9. + Inspiration – Fundraisinghttps://itunes.apple.com/ca/app/the-extraordinaries/id311723405?mt=8
    10. 10. + Inspiration – Engaged Doing http://www.charitymiles.org
    11. 11. + Inspiration – Picture Sharing http://instagram.com
    12. 12. + The Big Idea – “Vitamin Y” Mobile App  Anessential “all things under one roof” YMCA mobile app that balances global and local content and activities and covers off:  Mind, Body and Spirit  Inspiration, Education, Opportunity to be Recognized, Social, Make Life Easier/Better  A Smart App that understands who you are, where you are, what you are doing, pushes out relevant information
    13. 13. + The Aha Insight – “Vitamin Y” Mobile App • Unless you have the utility + social + causeworthy experience to be a top 15 app, people will not come back to you daily • When young people participate in sports or exercise it’s part of a social experience • There is growing transparency among youth to share how they feel and reach out to one another • Photo-sharing has become one of the most significant forms of content generation for young people
    14. 14. +
    15. 15. + “Vitamin Y” Mobile App Architecture
    16. 16. +
    17. 17. +
    18. 18. +
    19. 19. +
    20. 20. + Venture #1 – “Vitamin Y” Mobile App Features  YMCA Location Finder  Body  Gamification/Badges for Activity/Map vs. Goals  Spot Me – find friends/invite for activity  Mind  Social forum Good Day/Bad Day for explaining your current mood  Positive messages/quotes/coping strategies  Spirit  Picture Challenges e.g. “How are you Paying it Forward Today?”  Best pictures – uploaded to website and video walls in key major YMCAs around the world  Fundraising options
    21. 21. + Vitamin Y – Timelines & Budget Phases •Discovery & Build: $150k to $300k / 8 to 12 months •Manage & Evaluate $75k to $200k / Annually
    22. 22. + Venture #2 – YMCA Youth Leader Social Hub
    23. 23. + YMCA Leader Community Social Hub– Why It’s Right  Strategic Consistency  Youth Behavior - 91% are on social media, social media +34% time, email and IM down 22% and 42%  Tie Into Existing YMCA  #2 Ranked CEO Idea Global Efforts
    24. 24. + Inspiration - Learning http://wonderopolis.org
    25. 25. + Inspiration – Cause Motivation http://www.weday.com
    26. 26. + Inspirations
    27. 27. + The Big Idea – “Y Gen” Leader Network A community/social forum for leading YMCA youth to network with each other and gain access to three things:  Crowdsourced Opportunity to work with partner organizations on creative/interesting tasks for $  Ability to tap into global youth experts/ exchange information/expertise/learning with each other on key topics of interests  Tools to socially fundraise for YMCA global projects
    28. 28. + The Aha Insight – “Y Gen” Leader Network  There is a gap that exists between mainstream Facebook and small niche online communities  Youth leaders want a peer-to-peer community that satisfies their motivations for being engaged  FeelGood – engage/activate causes  Improve Themselves – learn/self-development  Look Good – become official youth leaders  Get Something – earn money/status
    29. 29. + Venture #2 – The “Y Gen” Leader Social Networks
    30. 30. +
    31. 31. + Y Gen – Timelines & Budget Phases Discovery & Build: $150k to $400k / 4 to 6 months Manage & Evaluate $150k to $200k / Annually
    32. 32. + Venture #2 – Y Gen Social Network Features  Get Involved - work on projects for dollars/points for partner and YMCA projects – insights/photos/creative tasks/tech tasks/stories  Get Input – collaborate with youth peers around the world on things you know a lot about/want to know more about  Get Action – get behind fundraising efforts behind YMCA and personally important projects  Get Recognized – based on leaderboard and voting, become a YMCA Global Digital Ambassador
    33. 33. + Venture #3 – YMCA Inspired Video Talks
    34. 34. + YMCA Inspired Video Talks – Why It’s Right  Impact/Sociability/Values  Video Supports Multiple Channels of Fundraising – video appears in 70% of top 100 search results  Video  CEO #4 Ranked Growth – A Billion Idea people will watch Youtube every month, 20% on mobile
    35. 35. + Inspiration http://www.ted.com
    36. 36. + Inspirationhttp://www.127definingmoments.com/
    37. 37. + The Big Idea – “Y I’m Here” Inspiring Video Platform  A video-based site that sets off a chain reaction of social video exchange designed to do a few things:  Expose what great deeds in the world YMCA is doing  Expose what great people/celebrities have grown out of the Y  Expose some of the amazing causes/stories that YMCA builds  Expose some of the uplifting fun that YMCAers have  Recruit Y members, past and present, celebrity and grassroots, who have achieved fame in sports, business, music, movies, TV, etc. Get them involved in igniting digital conversations with the speakers and other Y members in common format videos
    38. 38. + The Aha Insight – “Y I’m Here” Behind every personal success story, big or small, there were likely a group of stakeholders and key learnings at the start of their success, we’d like to tell hear and expose their stories  Youth are influenced by a mix of celebrities/successful individuals and pasisonate grassroots champions
    39. 39. +“Y I’m Here” Video Series
    40. 40. + Venture #3 – The Y I’m Here Inspiring Video Platform
    41. 41. +
    42. 42. +
    43. 43. +
    44. 44. + Y I’m Here – Timelines & Budget Phases Discovery & Build: $125k to $250k / 3 to 5 months Manage & Evaluate $125k to $150k / Annually
    45. 45. +Venture #3 – “Y I’m Here” InspiringVideo Series Key Features Startervideo and chain reaction of user-submitted videos Abilityto vote up videos you love and leave comments Social network integration Fundraising links Y I’m Here Events
    46. 46. + Venture #4 – YMCA Heroes Documentary Journal
    47. 47. +Y Heroes Video Documentaries– Why It’s Right  Values-driven  Building Movement 360°  #3 Rated CEO Idea  Third Party Credibility/Action - 81 of top 100 Twitter accounts are people not organizations or brands
    48. 48. + Inspiration - Content http://www.cnn.com/SPECIALS/cnn.h eroes/index.html
    49. 49. + Inspiration - Activities https://becauseiamagirl.ca
    50. 50. + Inspiration - Activation http://heroicimagination.org
    51. 51. + The Big Idea – “Y Heroes”YMCA is in the hero business, throughvideo we: - find and identify local ones - give them a global stage - provide them tools for fundraising - we celebrate them at local/globalevents - we provide programs to develop
    52. 52. + The Aha Insight – Y HeroesOrdinary heroes do extraordinary thingseveryday, oftentimes unnoticed.Bringing these stories to life with a globalaudience through the power of video,events and programming, entrenchesYMCA’s emotional resonance with youtheverywhere
    53. 53. +
    54. 54. +
    55. 55. + Venture #4 – “Y Heroes” Features Content - Production of seed Hero videos User Generated content – submission and curation of other relevant hero videos Social - Social media integration, comments forums and nomination/voting Fundraising – videos strongly integrate with links for fundraising Speaker Bureau – inspirational youth heroes join the YMCA speaker network and speak at other organization’s events Year Long Activity – voting and merit awards lead up to annual global event/celebration Partnership/Sponsorship - with recognized organization to deliver tangible and measurable programs activating youth heroes (Heroic Imagination Project)
    56. 56. + YMCA Heroic Imagination Partnership – Dr. Philip Zimbardo http://www.youtube.com/watch? v=w0Wtgi3kKB8
    57. 57. + Y Heroes – Timelines & Budget Phases Discovery & Build: $100k to $250k / 3 to 5 months Manage & Evaluate $125k to $150k / Annually H.I.P Strategic Partnership: $5k per Y location with expansion upon pilot – target $250k ongoing
    58. 58. + Summary - The Four YGDA Ideas  Vitamin Y Global Mobile App  Gen Y Leader Social Network Y I’m Here Inspiring Video Series  YMCA Heroes Video Documentary Looking for interest, investment, key questions, others who might be interested
    59. 59. + Q&AImportant: Surveyhttps://www.surveymonkey.com/s/ymcagda

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