Top 50 Websites

Wikibrands Digital Engagement Resource Deck #1“Top 50 Websites” May, 2012 www.wiki-brands.com

Top 10 Wikibrand FactorsStrategy (FLIRT) Execution (MILCC)• Focus • Measurement/Metrics/• Language, Content Monitoring/Insight and Tone • Internalizing• Incentives and Community Outreach • Life Stage Planning• Rules, Guidelines and • Community Rituals Management• Tools and Platforms • Culture Building

“Customers don’t forgiveorganizations for bad websites”

“It takes 99% of us less than 4 seconds to determine if they want to stick around your website…” What’s it saying?

“Users spend most of their time on other websites…this meansthat users gear their expectations for your site by what they have learned to expect elsewhere.” Jakob Nielsen

The Higher Call of Great Websites

Top 10 Landing Page Features

The 100 PointWebsite Test

Website Criteria – 100 pt. Scale Criteria Importance Overall Impact 25 points Content 15 points Navigation 15 points User Experience 15 points Findability 15 points Sociabiility 15 points Total 100 points

Website Criteria – Overall Impact Overall Criteria Pts. Impact First Creates immediate wow, looks contemporary, /10 Impressions causes to sign up, engages for significant time Simplicity Uncluttered, readable, graphic/colourful, strong /5 calls to action, infographics/flowcharts, above the fold Uniqueness Distinctively branded, unique graphics, brand /5 consistency, look and feel diff. from competitors, Typography Dynamic Slider windows, Dynamic news feeds, Rollover /3 prompts, Real-time response and feedback Multimedia Varied and interesting use of animation, pictures, /2 video, music, mashups

Website Criteria - ContentContent Criteria Pts.Usefulness Helps users, up-to-date, interactive, provides real /3 value, customized, well-presented, breadth, has a point of viewTransparency Real people/employees, mission /3 statement/manifesto, policies and rulesCredentials Evidence of popularity, third party or customer /3 testimonials, Organizational authorityHuman/Fun Conversational language, Humour, Consistency /3 with audience, enthusiasm, Stories, leaves you wanting moreIncentives/Ne Dynamic stream of news, Campaigns, Offers, /3ws Competitions, External links, Opportunity for fame

Website Criteria - NavigationNavigation Criteria Pts.Search ability Internal search engines, menus, support, /3 mental model on what to expect when you clickLinks Graphic links, internal links, return to home /3 menu easy, links open in new windowsIntuitive Top options for clicking dependent on user /3 and place on site, priority of informationMenus Consistency of presence, descriptiveness /3Types of user New vs. returning user, Country and language /3reaction of user, Tiered user access

Website Criteria – User ExperienceUser Experience Criteria Pts.Usability Limited click to completion, no need to upload /3 new software, browser and monitor capability, Download speed, Cross platformKnowledge of Adaptive, flexible taxonomies, know history, /3users analytics inform experience, customizable environmentSecurity Safe for users to use, not flagged by filters, /3 password protectionTroubleshooting Strong Q&As, How-tos, Tracking orders/process, /3 Virtual live customer serviceEasy to Contact Availability of forms, contact us page, triage to /3 the right person in the organization

Website Criteria - FindabilityFindability Criteria Pts.Smart URL Short, intuitive, .com, Multiple vanity urls /3Metatags Own the best relevant words, each page /3and sufficiently tagged and namedKeywordsLinks Good level of working inbound and /3 outbound links, seamlessly linked micrositesPartners and Network of partners, community of /3Affiliates ambassadors, employee extensionsFunnel Social networks and content drive back to /3 website

Website Criteria - SociabilitySociability Criteria Pts.Blog Content Frequent, well-tagged, relevant, engaging posts, /3 Smart headlines, Strong user engagementSocial Top social network integrated apps, easy to /3Integration register through social profiles, activity linked to social network feedsCommunity Provides forums, crowdsourcing and /3 microcommunities for participation, community moderationEasy to link Compatible with all the key social networks, /3 automated actions/emails, widgetsParticipation Ability to participate, to give and receive, hear /3 and respond, real-time feedback, peer to peer capability, leaderboards

50 Great Websites

#1- lululemon – Fitness with a CausePros - Visual, Point of view - Manifesto, Great Content, Ambassadors, Menus http://shop.lululemon.com/home.jsp

#2- Icebreaker – Visual Active StorytellerPros - Photographic, stories of founder/history, Authenticity - Trace back your garment http://ca.icebreaker.com/

#3 TakingItGlobal –Global Youth Leader CommunityPros – Great set of resources and community tools for youth http://www.tigweb.org

#4- Ashoka – Changemaking via Youth Pros - The power of microfunding, great team profiles http://www.changemakers.com/main

#5- Tourism Australia – Map-based Travel DiscoveryPros - Great location-tagged photography and experienceshttp://www.nothinglikeaustralia.com/ca/flash.htm#/entries

#6- Twitter Stories – Tales from 140 CharactersPros - Curated stories, emotional meaning, photographic impacthttp://stories.twitter.com/

#7 Moo.com – The Loveable CommodityPros - Friendly tone of voice, visual impact, helpful user-generated hints and tips http://us.moo.com/

#8- Outside 127 Hours – User-Generated Video InspirationPros - Powerful use of video, competitive entries, inspirational http://www.127definingmoments.com/

#9- The Responsibility Project – From insurance comes conversation…Pros - Issues discussion, intercativity and guides, bringing to life a commodity product http://responsibility-project.libertymutual.com/

#10- SHFT – Curating the Best Sustainable Stuff to Notice and Talk About Pros - Great visual impact, well-categorized by activity, recognition for authors http://www.shft.com/

#11- NASA – Making Space Watchable Pros - Key headlines, images and multimedia http://www.nasa.gov/

#12- Mint – Bringing to Life Personal FinancePros - Clarity, simplicity, aggregated member data, user experience https://www.mint.com/

#13 - Tribeca Film – Telling the Stories of the StorytellersPros - Simple navigation, visual display, most popular posts, filmmaker profiles http://www.tribecafilm.com/

#14- Freelancer – Crowdsourcing simply explained..Pros - How it works, latest dynamic statistics, menu/category system http://www.freelancer.com/

#15 - Sundance Festival –A lot of content colourfully displayed…Pros - Dynamic slider, extensive drop down menus, clean aesthetic http://www.sundance.org/festival/

#16- Open Ideo – Posing Challenges to the Creative WorldPros - Ranking of challenges and status, key statistics and activity, optimism http://www.openideo.com/

#17- Crowdrise – Real-Time Call to Actions Pros - Focus on projects, events, people – visual impact above the fold http://www.crowdrise.com/

#18- Historypin – Creating a new category of visual website Pros - Creative idea, well-explained in video, clean and simple http://www.historypin.com/

#19 Vibram – Provocative Technology Pros - Simple concept provoactively rendered http://www.youarethetechnology.com/

#20-- Life – Cultures and Eras in PicturesPros - Black and white and hitory appeal, social media integartion, featured http://life.time.com/

#21- The Johnny Cash Project –Multimedia Creative ProductionPros - Wonderfully simple crreative crowdsourcing idea http://www.thejohnnycashproject.com/

#22 - The Tiziano Project – Kurdistan’s Tapestry of StoriesPros - Video collage, individual stories that tell a bigger story http://tizianoproject.org/

#23 – National Geographic – Nature as an Art GalleryPros - Visual impact, editor’s picks, social media integration http://www.nationalgeographic.com/

#24 – Dropbox – Simple Solution, Simply Explained Pros - Directed attention, simple education https://www.dropbox.com/

#25 Vitro Design Museum –Content on a Different Menu Plane Pros - Unique menu system, supporting dynamic content http://www.design-museum.de/index.php

#26 – Lego – Toys with Announcement Value Pros - Colourful background, product display http://www.lego.com/en-us/Default.aspx

#27 – Boss Bottled – A Super Curated, Nocturnal, Manly Problem Solver Pros – Good use of data and design, global sitehttp://www.boss-fragrances.co.uk/mens-fragrances/boss-bottled-night/?lc=gb

#28 – AARP – Bringing the Everyday To Life Pros - Interesting content, fun and games for older people http://www.aarp.org/

#29 – AVAAZ – Wearing a Cause on a Digital Sleeeve Pros - Great global multilingual site, social proof http://www.avaaz.org/en/

#30 Ushahidi – Simple Crowdsourcing Pros - Clean layout, mobile enbalement http://ushahidi.com/

#31 – Brains on Fire –The Personal and Intimate AgencyPros - Personable/human tone, great About Us/Team area http://www.brainsonfire.com/

#32 TED – Inspirational 20 Minute Video BlissPros - Video, collage effect, common format, well tagged, socially integrated http://www.ted.com/

#33 – Kiva – Telling Stories and Providing Hope Around the World Pros - Inspring, stortytelling, simple layout, call to action http://www.kiva.org/

#34 – Quirky – If You Can Think It, You Can Do It Pros - Clean, colourful, economy of words http://www.quirky.com/

#35 Equinox – The Fitness Experience and Lifestyle Brand Pros - Balance of information and lifestyle, mutimedia elements http://www.equinox.com/

#36 GE Ecomagination – Imagining The FuturePros - Visuals, great content, infographics, loose distinctive web design http://www.ecomagination.com/

#37 – One – Multiple Channels, One Cause Pros - Dynmaic slider, typography, visuals, Facebook inegration http://www.one.org/us/

#38 Wonderopolis – Daily Educational InspirationPros - daily editorial calendar, simple focus, background imagery http://wonderopolis.org/

#39 – Freerice –A Reciprocal and Fun RelationshipPros - novel educational fundraising model, real-time feedback http://freerice.com/

#40 – Nike+ - Aesthetically Beautiful Fitness Pros - Aesthetically beautiful, customer experience driven, use of icons http://nikeplus.nike.com/plus/

#41 – Nesta –Solving for a Different Kind of Future Pros - Words over pictures, compressed menu of information http://www.nesta.org.uk/

#42 Umbra – Design Well Designed Pros - Hero visuals and secondary menu http://www.umbra.com/

#43 The Nature Conservancy – Providing Greener HopePros - Calls to action, what they do, descriptive dynamic slider http://www.nature.org/

#44 NOLA’s Make It Right –The Continuing Hurricane Katrina Cause Pros - Results, icons, vdeos http://makeitrightnola.org/

#45 Crumpler – Fashion Icon Menus Pros - lead visual impact, full catalogue on front page http://www.crumpler.com/

#46 Threadless – Fun and Irreverent Design Challenges and T-ShirtsPros - simple 4 menu structure, personable/human, elegant voting processhttp://www.threadless.com/

#47 Trendwatching –Prescribing and Anointing What’s NextPros - creating new vernacular, deep content depth, colur schematic http://trendwatching.com/briefing/

#48 8Tracks – A Gallery of DIY DJsPros - Tagging, Front page mix portfolio, onc-click functionality http://8tracks.com/

#49 Pinterest – Curating Visual SplendourPros - object-centred focus, balance of presnted and user-generated reaction http://pinterest.com/

#50 Blurb – Putting Personalization Right Into Your Hands SimplyPros - Tagline, Big Visual, 1-2-3 Step process, Focused Call to Action, Valueadds– Apps, Extra, Ideas , Content Rich (50 menu opts) http://www.blurb.com/

#51 Life is Good – Shopping Optimism Pros - optimistic tone, visual categories, typography, storytelling http://www.lifeisgood.com/

The 4th Annual Buzz Report Survey Interested?Help input the to the authoritative survey on emerging business, digital, marketing and media trends. https://www.surveymonkey.com/s/buzzreport2012

Expand the List, Continue the Conversation Twitter: @wikibrands smoffitt@wiki-brands.com @seanmoffitt

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Top 50 Websites

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