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It Takes a Community to Raise a Brand - by Sean Moffitt

by Wikibrands on Nov 03, 2008

  • 8,865 views

In today's marketplace, it really does take a community, not a cleverly made campaign to raise a brand. Whether its a wiki, fan club, online network or fully fledged brand community, the brands geared ...

In today's marketplace, it really does take a community, not a cleverly made campaign to raise a brand. Whether its a wiki, fan club, online network or fully fledged brand community, the brands geared for the new business and customer environment are embracing their stakeholders in neat and inventive ways. Inside you\'ll find out the who, how, why and whats of building brand communities, the steps involved and 51 examples of interesting brand community platforms.

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wikinomics wikis participation dialogue newmedia newmarketing conversations agentwildfire evangelists crowdsourcing customers fanclubs collaboration brands socialmedia influencers experience buzzcanuck ambassadors community brand wom social presentation networks april1 viral 2.0 2011 branding

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14 Embeds 357

http://buzzcanuck.typepad.com 261
http://wordofmoss.com 56
http://www.slideshare.net 10
http://www.agentwildfire.com 10
http://www.fachak.com 4
http://www.socialmediabiz.com 4
http://socialmediabiz.com 3
http://www.powershift.tv 2
http://marveloper.com 2
http://yok.to 1
http://209.85.227.132 1
http://www.buzzcanuck.typepad.com 1
http://209.85.173.132 1
http://translate.googleusercontent.com 1

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It Takes a Community to Raise a Brand - by Sean Moffitt — Presentation Transcript