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Overview of Agent-cy Online Marketing
Overview of Agent-cy Online Marketing
Overview of Agent-cy Online Marketing
Overview of Agent-cy Online Marketing
Overview of Agent-cy Online Marketing
Overview of Agent-cy Online Marketing
Overview of Agent-cy Online Marketing
Overview of Agent-cy Online Marketing
Overview of Agent-cy Online Marketing
Overview of Agent-cy Online Marketing
Overview of Agent-cy Online Marketing
Overview of Agent-cy Online Marketing
Overview of Agent-cy Online Marketing
Overview of Agent-cy Online Marketing
Overview of Agent-cy Online Marketing
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Overview of Agent-cy Online Marketing

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A brief overview of the services by Agent-cy Online Marketing. We are an agency in NYC that serves small and mid-sized clientele with cost-effective online marketing strategy and execution of related …

A brief overview of the services by Agent-cy Online Marketing. We are an agency in NYC that serves small and mid-sized clientele with cost-effective online marketing strategy and execution of related tactics to drive significant online audience development. Our expertise is in Online PR.

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    • 1.  
    • 2. <ul><li>A niche Online PR and Marketing strategies agency with capabilities in: </li></ul><ul><ul><li>Blog & Social Network Development </li></ul></ul><ul><ul><li>E-Mail Marketing </li></ul></ul><ul><ul><li>Media Buying </li></ul></ul><ul><ul><li>Online Marketing Strategy </li></ul></ul><ul><ul><li>Online PR </li></ul></ul><ul><ul><li>Online Promotions </li></ul></ul><ul><ul><li>Search Engine Marketing </li></ul></ul><ul><li>Sample Client Results: </li></ul><ul><ul><li>Significant online audience development and growth: ESRB example </li></ul></ul><ul><ul><li>Audience engagement and conversion: ShopDI example </li></ul></ul>Who We Are
    • 3. <ul><li>Ensure Online Marketing Success </li></ul><ul><ul><li>Target Marketing Online Behavior Analysis and Recommendations </li></ul></ul><ul><ul><li>Online Marketing Channel Analysis and Recommendations </li></ul></ul><ul><ul><li>Consumer/Client Rewards Planning (Affinity Programs) </li></ul></ul><ul><ul><li>Revenue Model Analysis & Recommendations </li></ul></ul><ul><ul><li>Competitive Opportunity Recommendations & Positioning </li></ul></ul><ul><ul><li>User Experience Analysis and Recommendations </li></ul></ul>Online Marketing Strategy
    • 4. <ul><li>Brand Awareness | Thought-leadership </li></ul><ul><li>Press Materials Development (all Optimized for Organic Search) </li></ul><ul><ul><li>Editorial Writing </li></ul></ul><ul><ul><li>Video production </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul><ul><ul><li>Technical writing </li></ul></ul><ul><ul><li>Site (Web) Copy </li></ul></ul><ul><ul><li>Newsletter Copy </li></ul></ul><ul><ul><li>Authoring Forums </li></ul></ul><ul><ul><li>Blog Writing </li></ul></ul><ul><li>Identification, Outreach and Management </li></ul><ul><ul><li>Industry Blogs and Media </li></ul></ul><ul><ul><li>Consumer Social Networks & online publications </li></ul></ul><ul><ul><li>Articles distribution </li></ul></ul><ul><ul><li>Video Content distribution </li></ul></ul><ul><ul><li>Widget Outreach and distribution </li></ul></ul>Online Public Relations
    • 5. Client Example: ESRB
    • 6. <ul><li>Search Visibility for Business Driving Keywords </li></ul><ul><li>Paid Search Engine Marketing </li></ul><ul><ul><li>Ad Copy and Title Development </li></ul></ul><ul><ul><li>Development and Management of a Keyword Plan </li></ul></ul><ul><ul><li>Media budget management </li></ul></ul><ul><ul><li>Landing Page Strategy and Development </li></ul></ul><ul><ul><li>Optimization of program </li></ul></ul><ul><ul><li>Ongoing Reporting </li></ul></ul><ul><li>Organic Search Marketing (Search Engine Optimization) </li></ul><ul><ul><li>On-Site Analysis, Recommendations and Implementation </li></ul></ul><ul><ul><li>Off-Site Visibility/Link Building </li></ul></ul><ul><ul><li>Keyword Management </li></ul></ul>Search Engine Marketing
    • 7. <ul><li>Increased Online Sales </li></ul><ul><li>Affiliate Marketing </li></ul><ul><ul><ul><li>Analysis of available affiliate networks </li></ul></ul></ul><ul><ul><ul><li>Analysis of current affiliate program (as applicable) </li></ul></ul></ul><ul><ul><ul><li>Strategies for success with active and high volume affiliates </li></ul></ul></ul><ul><ul><ul><li>Development of all offers </li></ul></ul></ul><ul><ul><ul><li>Management of all revenue relationships </li></ul></ul></ul><ul><li>Contests & Sweepstakes </li></ul><ul><ul><ul><li>Ideation </li></ul></ul></ul><ul><ul><ul><li>Distribution </li></ul></ul></ul><ul><ul><ul><li>Management </li></ul></ul></ul><ul><ul><ul><li>Reporting </li></ul></ul></ul>Online Promotions
    • 8. <ul><li>Viral Online Audience Growth | Thought Leadership </li></ul><ul><ul><li>Development and strategy of owned Blog </li></ul></ul><ul><ul><li>Development and strategy of owned Vertical network </li></ul></ul><ul><ul><li>Functional planning </li></ul></ul><ul><ul><li>Strategies and tools to proxy vertical Social Networks </li></ul></ul><ul><ul><li>Identification, Outreach and Management of Social Network partners </li></ul></ul><ul><ul><li>Sponsored content opportunities </li></ul></ul>Blog & Social Network Development
    • 9. <ul><li>Customer Acquisition - Growth </li></ul><ul><li>Strategies </li></ul><ul><ul><li>Layout and design for usability </li></ul></ul><ul><ul><li>Content length and substance </li></ul></ul><ul><ul><li>Promotional Partners </li></ul></ul><ul><ul><li>3 rd party content providers </li></ul></ul><ul><ul><li>CRM/membership program ideation </li></ul></ul><ul><li>Execution and Management </li></ul><ul><ul><li>Creation and ongoing content management of e-mail marketing program </li></ul></ul><ul><ul><li>Focus on serving lifestyle interests of the audience </li></ul></ul><ul><ul><li>Relationship development and management of all partners and audiences </li></ul></ul>Lifestyle E-Mail Marketing TM
    • 10.  
    • 11. <ul><li>Targeted Reach with Impact </li></ul><ul><li>Mobile: local, national, international </li></ul><ul><li>E-Mail Marketing: local, national, international </li></ul><ul><li>Contextual Placement: Network of Sites and Blogs, international </li></ul><ul><li>Targeted Placement </li></ul><ul><li>Copy Writing </li></ul><ul><li>Creative </li></ul>Media Buying
    • 12. Clients IvanExpert Consulting
    • 13. <ul><li>Challenges </li></ul><ul><li>Strong Sales from off-line program, but weak online brand </li></ul><ul><li>Poor user experience </li></ul><ul><li>Positioning of a new brand not “dinner cruise”, but as “Nightlife on Water” </li></ul><ul><li>Need to enhance brand online and gain visibility </li></ul><ul><li>Solution </li></ul><ul><li>Strategic online and action marketing plan </li></ul><ul><li>New logo, new web site </li></ul><ul><li>Messaging by target </li></ul><ul><li>SEO </li></ul><ul><li>Google local management : 3 local cities </li></ul><ul><li>Online PR: In progress </li></ul><ul><ul><li>Local sites and magazines </li></ul></ul><ul><ul><li>Nightlife Magazines </li></ul></ul><ul><ul><li>Nightlife Blogs </li></ul></ul><ul><ul><li>Industry Associations </li></ul></ul><ul><li>Online Promotions/Affinity Programs </li></ul><ul><ul><li>Contests: Local Hotels and Clubs </li></ul></ul><ul><ul><li>Sweepstakes: Viral </li></ul></ul><ul><li>Lifestyle Newsletter TM Content Management </li></ul><ul><li>Social Networking Impact </li></ul>www.citylightscruises.com <ul><ul><li>“ Agent-cy knows Online Marketing. They enhanced our brand online, found our key online partners and continue to help us grow online by managing our Google campaign in NYC, Chicago and Los Angeles . More tourists and party-goers are booking online now at citylightscruises.com .” </li></ul></ul><ul><li>Bruce Goveia, President, CityLightsCruises </li></ul>Client Example : City Lights Cruises: Party Boat Service
    • 14. <ul><li>Challenges </li></ul><ul><li>Strong Duty-free brand, but weak online brand </li></ul><ul><li>Misunderstood targets </li></ul><ul><li>Saturated online marketplace </li></ul><ul><li>Lack of internal marketing resources </li></ul><ul><li>Solution </li></ul><ul><li>Strategic plan and marketing action </li></ul><ul><li>Messaging by target </li></ul><ul><li>SEO </li></ul><ul><li>Online PR: </li></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Magazines </li></ul></ul><ul><ul><li>Fashion Blogs </li></ul></ul><ul><ul><li>Design Schools </li></ul></ul><ul><ul><li>Industry Associations </li></ul></ul><ul><li>Online Promotions/Affinity Programs </li></ul><ul><ul><li>Contests </li></ul></ul><ul><ul><li>Sweepstakes </li></ul></ul><ul><li>Lifestyle Newsletter TM Content Management </li></ul>www.ShopDI.com <ul><li>Key Partnerships: </li></ul><ul><li>Buss Buss ; My Diva; Remarkable Woman;Fashion Week (Couture) ; THE NEST; Woman’s World ; JDATE; Mererani post; Fashion Advice.com; Instinct; NEWSUSA – latest update: Total circulation – 609, 544, total readership – 2,438,176, Online: 10 placements; The Robb Report; Tanzanite Foundation; F.I.T.; California Institute of Jewelry Training;17 Magazine; Good Housekeeping </li></ul><ul><ul><li>“ Agent-cy has been instrumental in increasing our overall online audience through press releases, sweepstakes and various online marketing opportunities. I would highly recommend anyone looking to increase traffic and sales to contact Jasmine [Sandler, CMO of Agent-cy]. Revenue at our website www.ShopDI.com has increased 20% since we started working with Agent-cy.” </li></ul></ul><ul><li>Isaac Klugmann, VP Online Sales ShopDI.com </li></ul>Client Example : Diamonds International: Retail
    • 15. <ul><li>138 West 25 th Street </li></ul><ul><li>10 th Floor </li></ul><ul><li>NY, NY 10001 </li></ul><ul><li>Phone: 646-722-8189 </li></ul><ul><li>Fax: 407-210-4613 </li></ul><ul><li>www.agent-cy.com </li></ul><ul><li>Jasmine Sandler|President </li></ul><ul><li>[email_address] </li></ul>Contact Information

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