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THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY ONLINE MARKETING, INC.

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY ONLINE MARKETING, INC.

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Linkedin group training   jasmine sandler Linkedin group training jasmine sandler Presentation Transcript

  • AGENDA: Your Personal Branding & Lead Gen Tool Get Branded – Get Seen – Get Clients Personal Branding Presenter: & LinkedIn Jasmine Sandler | CEO jsandler@agent-cy.com LinkedIn as a Sales Tool Using LinkedInTHIS PRESENTATION AND ALL CONTENTS ARE OWNED BYAGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT About Agent-cyWRITTEN CONSENT FROM AGENT-CY
  • What is Personal Branding? The development and management of an individual brand through the creation of effective content, styling and message representation so that the personality developed becomes the reason behind the purchase choice.THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY ANDCANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • Why Do You Need It?? The #1 reason people do business with each other is their likability and trust of the other person Companies choose to work with small businesses vendors because they enjoy the personal CEO attention The online marketplace for driving and delivering upon personality is more saturated every day You need to stand out to gain attention, grow credibility and enhance your reputationTHIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY ANDCANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • How Do You Define Your Brand? • Start with developing your own "individual value statement". Consider how you are different, yet better. • Review personal brand competitors success tracks – what has made them a brand? • List three of your strengths. If you are unsure, ask colleagues and friends what they consider to be your strengths. “Jasmine is smart, articulate and knows her stuff. If youre looking for someone who KNOWS branding....Jasmine is the one to speak to. Ramon Ray, SmallBizTechnology “Jasmine is…THE QUEEN OF ONLINE MARKETING!“ Devin Cleary, NYXPO “Jasmine is one of the best digital marketing professionals in the business. Jasmine consistently met and exceeded our expectations. Jasmine is exceptionally knowledgeable and creative. Mark Benson, DoubleRock CorporationTHIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY ANDCANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • How Do I Create My Brand?• Choose who specifically who want to serve and what you want to be known for. What type of expert are you?• Create your own personal style to reflect the message to your intended audience: Powerful, Fun, Entertaining, Comedic…• Decide how you want to be seen based on your strengths –Books, TV, Videos, Stunts/Promos, Pictures• Create a personal branding kit: Headshot, articles you’ve had published, one-sheet, appearances in the news, personal video
  • How Do I Deliver My Message? • Identify the Interests and Behaviors of Your Target Audience • Create Specific content: Video, Articles, Blog Post, Audio • Create a Messaging plan: Frequency, Length, Tracking, Alerts • Consider Advertising, PR, Promotions, Events, Speeches, Signings • Use LinkedIn® as Your Personal Branding PlatformTHIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY ANDCANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • PHOTO– SHOW WHO YOU ARE HEADLINE/UPFRONT NAME – JASMINE SANDLER TITLE – (WHO I AM. CREDIBILITY ) WEB MARKETING EXPERT. 50+ LINKEDIN RECOMMENDATIONS. HEADLINE – WHAT YOU PROVIDE. DIGITAL MARKETING CONSULTING. SEO SUPPORT . LINKEDIN COACHING.THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY ANDCANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • HEADLINE/UPFRONT START OR PARTICIPATE IN A GROUP THAT SUPPORTS YOUR PERSONAL BRAND: I CREATED & SUPPORT WOMEN BUSINESS OWNERS (wbo)THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY ANDCANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • DRIVE VISIBILITY TO YOUR PERSONAL BRAND POSITION
  • PARTICIPATE IN DAILYCOMMENTING/ Q&AAND ADDING ARTICLESRELATED TO YOURPERSONAL BRANDVALUE
  • Publicize yourLinkedIn profileon your otherprofiles
  • LEAD GENERATION & SALES TOOLLinkedIn Rank helps Search VisibilityCredibility via postings, comments, answersWarm Intros- Know Who You are Talking To Before You MeetLinkedIn to LinkedIn Client ReferralsClient Testimonials Ensure Customer ConfidenceLinkedIn NetworkingValuable Group Contributions drive connects/interests
  • Connect on-Search for connection-Advanced Search-Review YourUniversity, ProfessionalContacts
  • Connect on Join GroupsTHIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY ANDCANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • Converse onStatus updates
  • Answers& Questions
  • KEY TAKEAWAYSYour LinkedIN Profile Matters, A LOT•Think Search Visibility, Think Engagement, Think Uniqueness•Strong Headline Copy –Your Direct Response Ad•Highlighting summary with experience and resultsYour Leadership in LinkedIn Matters Too•Your Own LinkedIn Group to serve your own Community•If Your Profile States A Skill, Back it up – Answers MatterYour Daily LinkedIn Participation is a MUST•Status Updates – Make it Relevant, Valuable and Short•Answers Gain You Expertise•Update Your Profile When Things Change
  • SERVICESComprehensive Personal Branding ProgramPersonal Brand Assessment & Market PositionLinkedIn ProfilingPersonal BlogLeadership DevelopmentLinkedIn Training & CoachingOn-Site GroupPhone GroupPrivate/One-on-one(includes personal brand assessment)Full-Service Interactive AgencyWeb site Planning/Online Business StrategyWeb Site Design & DevelopmentSEO & PPC ManagementSocial Media Strategy & Management
  • CONTACT INFO Jasmine Sandler Agent-cy Online Marketing Phone: (347)-809-5480 Fax: (407) 210-4613 jsandler@agent-cy.com www.agent-cy.com www.jasminesandler.com www.linkedin.com/in/onlinebrandingTHIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY ANDCANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY