Agent-cy Online Marketing Services and B2B Marketing Case Studies
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Agent-cy Online Marketing Services and B2B Marketing Case Studies

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Services and Case Studies from Agent-cy Online Marketing, a full service Digital Marketing agency based in NYC. Agent-cy, since 2006, has helped B2B and e-commerce organizations grow their businesses ...

Services and Case Studies from Agent-cy Online Marketing, a full service Digital Marketing agency based in NYC. Agent-cy, since 2006, has helped B2B and e-commerce organizations grow their businesses via effective online marketing. Agent-cy is led by Jasmine Sandler, a known Digital Marketing Consultant and Author. Agent-cy Online Marketing specializes in:
SEO
Web Development and U/X
Social Media Marketing
PPC Management

Agent-cy has a site at www.agent-cy.com and Jasmine Sandler at www.jasminesandler.com

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Agent-cy Online Marketing Services and B2B Marketing Case Studies Agent-cy Online Marketing Services and B2B Marketing Case Studies Presentation Transcript

  • DIGITAL MARKETING CAPABILITIES WWW.AGENT-CY.COM
  • DIGITAL MARKETING STRATEGY SERVICES
  • SERVICE: B2B SOCIAL MEDIA STRATEGY • • • • • • Understand your targets’ Social content consumption needs and how to engage. Gain a detailed, manageable Content Strategy and Plan. Learn how to use Blogging to drive consistent thought-leadership and market position Understand your Social Ecosystem. Understand how Social Branding can impact audience development Find your optimal channel, frequency, engagement and effort mix in SMM Agent-cy’s B2B SMM Strategy Program enables a long-term plan for online branding and audience growth in Social. WWW.AGENT-CY.COM • Companies need a Solid SMM Strategy to gain audience engagement.
  • SERVICE: SEO AUDIT & STRATEGY • • • SEO Audit reviews 22 points of interference, including: • Code | Content |Structure • Broken Links| 404s| Sitemap Error • Back-linking trust ratio • Permeations in Site Development Gain competitive Search insight and a proper keyword analysis Understand how Blogging & Original Content plays a role in your SEO longterm program Agent-cy’s SEO Audit & Strategy Service has helped many B2B companies drive consistent Google Page 1 Rank WWW.AGENT-CY.COM • Get a detailed review of any Google Panda and Penguin issues and gain immediate resolutions.
  • SERVICE: CONTENT PLANNING Development and Delivery of a Plan for Content that will drive thought leadership and target engagement • Analysis and Integration with Company Market Position • Review of Content Types, Plan for Appropriate Content for Web Conversion • Plan for Content Expansion • Ties into effective Social Media Strategy • Involves optimization of current or planned SEO Strategy Agent-cy’s Content Planning program drives thought-leadership, increases viral factor of online branding and enables Online PR opportunities . WWW.AGENT-CY.COM •
  • SERVICE: ONLINE PR PLANNING • • • • • Step by Step Online PR Plan to meet your Online Branding Objectives Delivers creative insight into how to leverage your content assets to gain online media attention Review of current SEO Program and plan for embed into proper Online PR program Plan for enabling your executive as an Online thought-leader Agent-cy’s Online PR plan drive thought-leadership, Online Branding, Qualified Sales opportunities and Online community development . WWW.AGENT-CY.COM Analysis and Recommendations of current Social Media Marketing Program as a tie into driving Online Brand Awareness
  • SERVICE: DIGITAL MARKETING PLAN • • • • • Receive immediate program recommendations for optimization and engagement. Find out how and where to engage your audience online. Gain competitive web marketing insight. Receive a detailed, manageable content plan. Have a detailed, step-by-step action plan for driving consistent & qualified online lead generation. Agent-cy has delivered over 100 Comprehensive Digital Marketing Plans to companies to assist their brand development, audience development and sales expansion. WWW.AGENT-CY.COM • Get a full diagnosis of your current Search, Social , Online Media, Online PR and Website programs.
  • ONLINE MARKETING MANAGED SERVICES
  • SERVICE: SEO MANAGEMENT • • Immediate On-Site changes to start rank development. Include appropriate Funnels/Goals/Analytics set up. Keyword Maintenance and close provisional changes to maintain SEO market position. • All white-hat techniques. • Transparent activity and weekly reporting. • Content writing by professionals: press releases, articles, copy for directory sites. Agent-cy’s team are SEO veterans , contributing keys to the industry. Our SEO Management program drives rank and market postion SEO results, for both the short and longterm WWW.AGENT-CY.COM • Aggressive programs driven by professionals in SEO , writing for the web and Social Media Managers.
  • SERVICE: PAID SEARCH MANAGEMENT • • • • Professional Analysis of current campaign and real opportunities deliver immediate insight for qualified lead generation Google Certified Agency – all team members Agent-cy Team brings you the best of web banner design, copywriting, analytical insight and SEM management Agent-cy’s PPC Management program drives immediate leads, supports SEO program, delivers campaign insight weekly to your Marketing team WWW.AGENT-CY.COM Use of contextual, targeted placement, retargeting, calling, geo-location included
  • SERVICE: SOCIAL MEDIA MANAGEMENT Includes appropriate set up and graphics for all determined channels. • Daily professional SMM management in appropriate channels - drives solid awareness and engagement. • SMM done with SEO in mind for optimal online marketing results. • Agent-cy Content creators can deliver all forms – blogging, video/animation, imagery & Graphics. • SMM service includes all management: E-Mail Marketing, Agent-cy’s SMM Team saves you time, money and drives real business results. Agent-cy delivers ongoing audience development. WWW.AGENT-CY.COM •
  • SERVICE: ONLINE PR • • • • • Channel Updates, Commenting. Targeted Blogger Outreach and Management. Content Development and Distribution, including Multi-media Press Releases, Online Videos, Webcasts. Podcasts, Interviews, Articles, Blogging & Graphics. Targeted outreach to reporters via Social, E-Mail, Phone and reporting. Get Your Online Brand discovered faster and with real credibility for leads and sales. Agent-cy is an Online PR agency. Our focus is utilizing effective PR strategy and execution online to deliver significant Online Branding for our clients. WWW.AGENT-CY.COM • Social Media Channel Development and daily management.
  • SOCIAL MEDIA MARKETING
  • SERVICE: LINKEDIN MARKETING • Comprehensive Analysis & Recommendations: • LinkedIn Group • LinkedIn Company Page • LinkedIn Showcase Pages • LinkedIn Ads and History • Individual LinkedIn Executive Profiles • Individual LinkedIn Marketing Plans & LinkedIn Executive Profile Development • Ideation of LinkedIn Ad Campaigns • LinkedIn Company Page and Showcase Page Design & Set Up Group LinkedIn Training – Sales Teams, Marketing Teams, Ops WWW.AGENT-CY.COM • Agent-cy has helped many global executives and teams use LinkedIn as their #1 Sales and Marketing Social Media Tool.
  • SERVICE: B2B FACEBOOK MARKETING Comprehensive Analysis & Recommendations • Facebook Page Set Up • Facebook Daily Content • Facebook Insights • Facebook Fan Engagement • Facebook Marketing Plan including Content Planning • Ideation of Quarterly Campaigns • Facebook Marketing Training • Facebook Marketing Management • Facebook Page Design and App set Up • Facebook LP Set Up • Facebook Ad Design & Management • Facebook Daily Community Engagement • Facebook Insights Reporting & Agent-cy’s FB program increases fanbuilding consistently, online brand awareness, drives share ability of content & engages FB fans in all events WWW.AGENT-CY.COM •
  • SERVICE: E-MAIL MARKETING • • • Review & Plan for Driving E-Mail Opt-In & Open Rate Increase Analysis & Pairing of E-Mail Program with other Member/Subscriber Programs Delivery of Full E-Mail Marketing Plan & Specific Guidelines Agent-cy’s E-Mail Marketing Programs help global organizations increase Open Rates, Opt-Ins & Sharing WWW.AGENT-CY.COM • Comprehensive Analysis of current program: • Creative • Frequency • Engagement • Audience • Technology • Content Elements • Sharing
  • WEB DESIGN & DEVELOPMENT
  • SERVICE: WEB DESIGN • • • • Design Proficiencies in B2B, Corporate, Institutional, Healthcare, Social Media, Ecommerce Professional web design with (3) revisions on all pages Development Team: Custom, Corporate; Magento; WP; Drupal; Joomla Total QOS through 5-step process Agent-cy’s Web Design Services are Professional, intended for custom corporate sites requiring strong Branding and ensured user engagement. WWW.AGENT-CY.COM • Professional Web Design includes comprehensive: • User Profiling • User Path Diagrams • Creative Branding Review
  • SERVICE: IOS & APP DEVELOPMENT • • • • On sites, Responsive Design MobileFriendly Design development with user in mind Internal Application development useful for driving operational efficiencies Sales & Marketing Internal , IOS and Android Apps extend communications and improve sales processes with remote sales personnel Agent-cy’s Tech & Development teams have led App strategy and development for the most discerning organizations. WWW.AGENT-CY.COM Business Apps to Public/Member/Customer IOS and Android friendly Apps can help to retain customers and deliver added value
  • SERVICE: WEBSITE CONVERSION Page by page and full site analysis to recommend the best user experience. • Starts with detailed business review. • Recommendations on web copy, layout & design, content elements based on U/X best practices and user review. • Aid in defining users by types and needs to create optimal paths. • Optimize user funnels towards conversion. • Run and manage A/B tests on all prominent Landing Pages. Agent-cy’s CRO Program helps B2B sites reduce Bounce Rates, drive more time on page & drive total conversion. WWW.AGENT-CY.COM •
  • GRAPHIC DESIGN |ILLUSTRATION MOTION GRAPHICS | ONLINE VIDEO
  • SERVICE: GRAPHIC DESIGN • • Professionally Designed images support a strong Online Branding Program: o Info graphics Design o Presentation Design o Online Ad Design o Web Banner Design o Graphical Images for Article support o Computer Graphics Proper Graphics are Crucial to Social Media Engagement and Community Development Agent-cy’s Graphic Design team supports our clients Online Branding goals. WWW.AGENT-CY.COM • We have Branding professionals design corporate look and feel. Your identity is crucial to target perception of a credible brand
  • SERVICE: CUSTOM ILLUSTRATION • • Custom Illustrations can be used to drive brand position and target engagement • Pro Custom Illustration provides unique opportunities for original content strength Agent-cy’s In house Professional Illustrator creates from a design & marketing standpoint to drive target engagement for B2B clientele. WWW.AGENT-CY.COM Professionally Designed images support a strong Online Branding Program: • Ad Illustration • Storyboard Design • Custom Illustrated Web Banners • Custom Illustrated Web Icons • Custom Illustrated Graphics to support Blog Posts , Online Ads and Articles • E-book covers • Caricatures
  • SERVICE: MOTION GRAPHICS • • • • • Story-telling with animation sells Can be used to drive an online demo Can be used to build anticipation Can be used to highlight a process Our Motion Graphics process is comprehensive: Storyboard Development Marketing Ideation Graphics & V.O. WWW.AGENT-CY.COM MOTION GRAPHICS Agent-cy’s In house Motion Graphics Pro works from our Illustrators StoryBoard creates from a design & marketing standpoint to drive target engagement for B2B clientele.
  • SERVICE: PRO VIDEO PRODUCTION • Use of professional video with highquality cameras to bring company and organizational environment to life • Quality of video becoming more important in proper Content Marketing • Executive Branding requires proper online video capture and scripting • Video supports driving: Investments Qualified Leads Engagement Sharing/Viral Activities Agent-cy’s Online Video Team has created hundreds of corporate videos and has capabilities in scripting, HD work, on location and moving videos. Pro Online Videos from Agent-cy can take your company to the next level online. WWW.AGENT-CY.COM • • • •
  • AGENT-CY B2B CLIENT CASE STUDIES
  • CASE STUDY: Software Manufacturer “Jasmine and her team at Agent-cy completely turned around Interactive Edge. As a result of their work, we now have a strong online brand and consistent leads." -Zel Bianco. zbianco@interactiveedge.com WWW.AGENT-CY.COM Challenges • Ineffective Online Marketing Program • Marketing Team not working together • Poor Website User Experience • Low E-Mail Open Rates • No Social Following • Company Branding almost none Solution • Strategic plan and marketing action • E-Mail Marketing Strategy • SEO Strategy & On-site work • Web Site Redesign • LinkedIn Marketing & Training • B2B Social Media Strategy Results • Landed largest CPG client during our program • New Site launched – all traffic up • Open rates up to 25% • LinkedIn Sales Opps Daily for CEO • Google Top Rank 2 main keywords
  • CASE STUDY: I.T. CONSULTING "I have been working with Jasmine and Agent-cy for a number of months on marketing for IvanExpert Consulting. She analyzed our website and suggested key changes, she improved our SEO traffic, she got our Senior Technology Expert a monthly article at eWEEK.com. In sum, Jasmine knows the ins and outs of marketing, especially online marketing." -Caroline Green, Partner, IvanExpert Consulting. caroline@ivanexpert.com WWW.AGENT-CY.COM Challenges • Need to reach business clients • Little understanding of opportunities to • gain market share for MAC consulting business • No understanding of direct nor indirect online competition • Confused brand identity : consultants or technicians? • Frustrated with inefficient online marketing efforts Solution • Strategic plan and marketing action • SEO Audit & Management • Online PR Results • Growth of business clientele 25% • Regular guest contributor placement at eweek.com – high CTO readership • Traffic spikes 50-85%
  • CASE STUDY: Audio Conferencing Jasmine and her team are passionate about social media, its business value and best practices. Jasmine takes the time to understand your business and goals, maps your unique landscape and delivers outcomes that IMPACT SUCCESS. She is all about engagement, involvement and results. She made every meeting and dollar count and I can’t recommend her & Agent-cy more highly. Cambria Vacarro, Brand Manager, Intercall WWW.AGENT-CY.COM Challenges • Need to prove to Parent (West) Online sales of audio and video conferencing • No clear understanding of SMB online market • No unified social voice • 10 Disparate Divisions with no Social guidelines, governance or behavior Solution • B2B Social Media Strategy • Content Planning • Unified Messaging Results • Key Stakeholders from Sales & Marketing working together towards a common SMM goal • Intercall SMM Manager utilizing blueprint for success • SMB Market definitions for optimized Sales outreach
  • CASE STUDY: Payroll Distribution Jasmine is one of the best digital marketing professionals in the business. Jasmine and her team consistently met and exceeded our expectations. Jasmine is exceptionally knowledgeable and creative. In addition, all of her deliverables were completed on time and within budget. Jasmine’s efforts were strategically aligned with both our short-term and longterm business and strategic goals and objectives. Moreover, Jasmine is the consummate professional whose expertise is only surpassed by her first-class demeanor.." -Mark Benson, CMO WWW.AGENT-CY.COM Challenges • Poor website User Experience • Little knowledge of online audience behaviors • Need for secure process of delivering partner documentation • Limited Traffic Solution • U/X • Conversion Optimization • SEO Strategy & On-Site • Web Copy Editing • Guided Online Focus Groups • Functional Plan Results • Primary and Secondary audience delivered optimal User Experience • Conversion Increase *5 • Marketing Team made more efficient
  • SEO & SOCIAL MEDIA TRAINING : CLIENTS SERVED www.agent-cy.com
  • HOW TO CONTACT US: Agent-cy Team Skype: agent.cy.online E-Mail: info@agent-cy.com Phone: 212-843-4111 www.agent-cy.com 1180 6th Avenue 8th Floor New York, NY 10036 Online PR and Marketing Since 2006