Your SlideShare is downloading. ×
Optimising online video   agenda21 event - Youtube's Perspective
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Optimising online video agenda21 event - Youtube's Perspective

87
views

Published on

Youtube describes how to optimise your video to improve performance

Youtube describes how to optimise your video to improve performance

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
87
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Optimising online video advertising #agenda21events
  • 2. REFRESHING YOUR VIEW OF YOUTUBE mchaplin@google.com Agency Head YouTube
  • 3. MEET THE ENGAGED AUDIENCE
  • 4. CREATION CURATION CONNECTIONCOMMUNITY
  • 5. WHAT THEY ARE WATCHING
  • 6. THE YOUTUBE YOU THINK YOU KNOW THE YOUTUBE YOU SAY YOU WANT THE YOUTUBE YOU NEED TO ENGAGE WITH
  • 7. The YouTube you think you know
  • 8. THE YOUTUBE YOU THINK YOU KNOW AUTHENTIC UNIQUE UNPREDICTABLE
  • 9. The YouTube you say you want
  • 10. THE YOUTUBE YOU SAY YOU WANT WELL-KNOWN PROFESSIONAL CONTROLLED
  • 11. The YouTube you need to engage with
  • 12. THE YOUTUBE YOU NEED TO ENGAGE WITH ORIGINAL CONSISTENT COLLABORATIVE
  • 13. How brands can use all of YouTube
  • 14. MAKING THE MOST OF YOUTUBE Authentic Branded content Professional Advertising Original Partnership
  • 15. THE HIDDEN VALUE OF YOUTUBE
  • 16. YOUTUBE Ad Format True View In Stream
  • 17. WITH YOUTUBE YOU DON’T JUST PAY FOR VIEWS YOU EARN THEM TOO Paid Organic + 20% uplift • In-Stream and In-Search • 3 week campaign • 1 million views • £40k investment • CPV - £0.03 834K 166K
  • 18. WITH YOUTUBE EVEN SKIPPED VIEWS HAVE BRAND VALUE TOO Skipped 59% 81% Free Paid Standard Pre Roll & Not skipped
  • 19. USING THE FORMAT BEYOND THE STANDARD TV AD
  • 20. Mattersons Fridge Raiders
  • 21. THANK YOU
  • 22. Optimising online video advertising #agenda21events Thank you from all @agenda21digital www.agenda21digital.com