agenda21 The Future of Search - @mattjbush talks about the Moments that matter

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Another chance to see the presentation from Matt Bush, Head of Agency, Google UK

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  • Sadly, their site is not optimised for a mobile device. I can’t possibly read it and I can’t be bothered to zoom in and out. So I bounce back out to search to see what else is there.
  • agenda21 The Future of Search - @mattjbush talks about the Moments that matter

    1. 1. UNDERSTANDING THE MOMENTS THAT MATTER Matt Bush Head of Performance, Google
    2. 2. PROCESSING CONNECTIVIT POWER Y
    3. 3. 81% of consumers research online before buying FMCG products
    4. 4. Between 2010 and 2011, the averagenumber of information sources used by shoppers DOUBLED
    5. 5. Stimulus First Moment Second of Truth Moment of Truth
    6. 6. Stimulus First Second Moment Moment of Truth of Truth Which becomes the next person’s ZMOT
    7. 7. UNDERSTAND THECONSUMER JOURNEY
    8. 8. WE CAN HELP
    9. 9. 3 simple questions• What categories should my brand own?• When are my consumers searching?• How do I make their lives easier? ?
    10. 10. THANK YOU mbush@google.com

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