Agenda21   eu cookie seminar - nigel gwilliam - ipa
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  • one of the world's pre-eminent trade bodies for marketing communications agenciesover 260 of the UK’s brightest and best agencies in membership, from a broad range of disciplinesbetween them handle an estimated 85 per cent of all UK advertising spendrepresents agencies and only agencies; Not clients, advertisers or media owners
  • Smartphone sales overtook PC sales in the fourth quarter of 2010
  • ICODon’t do nothing: It’s about not burying your head in the sand – the regulatory approach will take account of the efforts people are going toWe know there are organisations out there doing this properly and their efforts will make the ‘do-nothings’ stand out.
  • Implementer Guide to Privacy & Electronic CommunicationsRegulations (PECRs) for public sector websitesThis guidance is for information only. Website owners are responsible for ensuring their owncompliance with the updated PECRs.
  • Smartphone sales overtook PC sales in the fourth quarter of 2010
  • Smartphone sales overtook PC sales in the fourth quarter of 2010
  • Smartphone sales overtook PC sales in the fourth quarter of 2010
  • Smartphone sales overtook PC sales in the fourth quarter of 2010

Transcript

  • 1. Nigel GwilliamConsultant Head of Digital
  • 2. — The Stupid EU Cookie Law
  • 3. … in 2 ½ minutes
  • 4. IPA advice for agencies— Tell clients there is no need to panic— BUT don’t do nothing— Audit the use of cookies— Classify cookie usage (& remove obsolete cookies)— Increase prominence of information— “Check where else you get online consent and how you get it – is there any way of adapting those techniques?” source: ICO
  • 5. recent example from BT.com
  • 6. What about advertising? “The efforts the advertising industry has already made will form a fundamental and important part of the package of measures taken across industry to achieve compliance and I am grateful for your work towards this goal.” Ed Vaizey, MP Minister for Culture, Communications and Creative Industries
  • 7. What about advertising?
  • 8. What about advertising?
  • 9. What about advertising?
  • 10. Final Thoughts— DON’T DO NOTHING!!— Follow the simple steps described— Keep an eye on what British institutions like the BBC, the Guardian and John Lewis are doing— Only work with accredited OBA providers