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Integrating Tumblr into a Social Engagement Strategy
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Integrating Tumblr into a Social Engagement Strategy

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  • 1. Integrating Tumblr into a Social Engagement Strategy Kimberley Hand
  • 2. Blogs are Work
  • 3. Who’s on Tumblr?
  • 4. What is Tumblr?
  • 5. Summary• Tumblr is growing• Second to Facebook in regards to time on site• It’s easy to get started Tumbleblogging• Tumblr makes exploration fun
  • 6. Who’s on Tumblr? Who’s on Tumblr?
  • 7. Who’s on Tumblr?: Standard Hotel• The Standard Hotel
  • 8. Who’s on Tumblr?: General Electric
  • 9. Summary• The Standard Hotel – Focuses on the audience• General Electric – Tells a story• Elle Magazine – Behind the scenes look
  • 10. Why Use Tumblr?
  • 11. Achieve Goals
  • 12. Be Where There’s An Audience
  • 13. Reach a New Audience
  • 14. How to use Tumblr? Expand Reach
  • 15. Get Discovered
  • 16. Summary• Tumblr can help a brand: – Achieve goals – Engage its audience – Reach a new audience – Go viral – Be discovered
  • 17. BEST PRACTICES How to Achieve Success
  • 18. Moving Forward Establish Metrics
  • 19. Moving Forward Tell A Story
  • 20. Moving Forward Get creative
  • 21. Socialize
  • 22. When to use Tumblr?The Essence of Timing
  • 23. Winner, Winner
  • 24. Promote
  • 25. Summary• Set Goals – Traffic, reblogs, comments etc.• Tell a story – What’s the brand like on Tumblr?• Be creative – What’s the content and experience on Tumblr?• Be social – Interact and share• Perfect Timing – Post frequently• Reblog Contests• Advertise
  • 26. Questions? Kimberley HandKhand@sitewire.com