Integrating Tumblr into a Social Engagement Strategy
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Integrating Tumblr into a Social Engagement Strategy

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    Integrating Tumblr into a Social Engagement Strategy Integrating Tumblr into a Social Engagement Strategy Presentation Transcript

    • Integrating Tumblr into a Social Engagement Strategy Kimberley Hand
    • Blogs are Work
    • Who’s on Tumblr?
    • What is Tumblr?
    • Summary• Tumblr is growing• Second to Facebook in regards to time on site• It’s easy to get started Tumbleblogging• Tumblr makes exploration fun
    • Who’s on Tumblr? Who’s on Tumblr?
    • Who’s on Tumblr?: Standard Hotel• The Standard Hotel
    • Who’s on Tumblr?: General Electric
    • Summary• The Standard Hotel – Focuses on the audience• General Electric – Tells a story• Elle Magazine – Behind the scenes look
    • Why Use Tumblr?
    • Achieve Goals
    • Be Where There’s An Audience
    • Reach a New Audience
    • How to use Tumblr? Expand Reach
    • Get Discovered
    • Summary• Tumblr can help a brand: – Achieve goals – Engage its audience – Reach a new audience – Go viral – Be discovered
    • BEST PRACTICES How to Achieve Success
    • Moving Forward Establish Metrics
    • Moving Forward Tell A Story
    • Moving Forward Get creative
    • Socialize
    • When to use Tumblr?The Essence of Timing
    • Winner, Winner
    • Promote
    • Summary• Set Goals – Traffic, reblogs, comments etc.• Tell a story – What’s the brand like on Tumblr?• Be creative – What’s the content and experience on Tumblr?• Be social – Interact and share• Perfect Timing – Post frequently• Reblog Contests• Advertise
    • Questions? Kimberley HandKhand@sitewire.com