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Integrating Tumblr into a Social          Engagement Strategy                       Kimberley Hand
Blogs are Work
Who’s on Tumblr?
What is Tumblr?
Summary• Tumblr is growing• Second to Facebook in regards to time on  site• It’s easy to get started Tumbleblogging• Tumbl...
Who’s on Tumblr?    Who’s on Tumblr?
Who’s on Tumblr?: Standard             Hotel• The Standard Hotel
Who’s on Tumblr?: General         Electric
Summary• The Standard Hotel  – Focuses on the audience• General Electric  – Tells a story• Elle Magazine  – Behind the sce...
Why Use Tumblr?
Achieve Goals
Be Where There’s An          Audience
Reach a New Audience
How to use Tumblr?         Expand Reach
Get Discovered
Summary• Tumblr can help a brand:  – Achieve goals  – Engage its audience  – Reach a new audience  – Go viral  – Be discov...
BEST PRACTICES  How to Achieve Success
Moving Forward    Establish Metrics
Moving Forward          Tell A Story
Moving Forward         Get creative
Socialize
When to use Tumblr?The Essence of Timing
Winner, Winner
Promote
Summary• Set Goals   – Traffic, reblogs, comments etc.• Tell a story   – What’s the brand like on Tumblr?• Be creative   –...
Questions?     Kimberley HandKhand@sitewire.com
Integrating Tumblr into a Social Engagement Strategy
Integrating Tumblr into a Social Engagement Strategy
Integrating Tumblr into a Social Engagement Strategy
Integrating Tumblr into a Social Engagement Strategy
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Integrating Tumblr into a Social Engagement Strategy

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Transcript of "Integrating Tumblr into a Social Engagement Strategy"

  1. 1. Integrating Tumblr into a Social Engagement Strategy Kimberley Hand
  2. 2. Blogs are Work
  3. 3. Who’s on Tumblr?
  4. 4. What is Tumblr?
  5. 5. Summary• Tumblr is growing• Second to Facebook in regards to time on site• It’s easy to get started Tumbleblogging• Tumblr makes exploration fun
  6. 6. Who’s on Tumblr? Who’s on Tumblr?
  7. 7. Who’s on Tumblr?: Standard Hotel• The Standard Hotel
  8. 8. Who’s on Tumblr?: General Electric
  9. 9. Summary• The Standard Hotel – Focuses on the audience• General Electric – Tells a story• Elle Magazine – Behind the scenes look
  10. 10. Why Use Tumblr?
  11. 11. Achieve Goals
  12. 12. Be Where There’s An Audience
  13. 13. Reach a New Audience
  14. 14. How to use Tumblr? Expand Reach
  15. 15. Get Discovered
  16. 16. Summary• Tumblr can help a brand: – Achieve goals – Engage its audience – Reach a new audience – Go viral – Be discovered
  17. 17. BEST PRACTICES How to Achieve Success
  18. 18. Moving Forward Establish Metrics
  19. 19. Moving Forward Tell A Story
  20. 20. Moving Forward Get creative
  21. 21. Socialize
  22. 22. When to use Tumblr?The Essence of Timing
  23. 23. Winner, Winner
  24. 24. Promote
  25. 25. Summary• Set Goals – Traffic, reblogs, comments etc.• Tell a story – What’s the brand like on Tumblr?• Be creative – What’s the content and experience on Tumblr?• Be social – Interact and share• Perfect Timing – Post frequently• Reblog Contests• Advertise
  26. 26. Questions? Kimberley HandKhand@sitewire.com
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