View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
hands on social social networks aug 31/sep 1, 2009
Social network: online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact Social networking services/sites (SNS): The main types of social networking services are those which contain category divisions (such as former school-year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Popular methods now combine many of these Definitions
The “Right” Way Transparency: be authentic Democratic: let the community decide Celebrity: your customers are the stars, not you Prosperity: this is a commitment
Engagement Ads: users can engage with ads in the same way they interact with other content on Facebook, without leaving their home page. When a user takes an action within an Engagement ad, it sparks organic sharing through the home page to the user’s friends, giving advertisers viral impressions
Link with people you would accept a phone call from or would call back right away.
Link with people you’d meet at a networking event and take a business card from.
Recommendation: subscribe to the latter. This is not your personal life, it’s your business life. The more connected you are, the better. The easier it is to easily connect to the next ‘degree of separation’.
Becoming an Authority Through LinkedIn Answers
Use the answers section to:
Get answers to your questions
Find people who are experts in certain fields
Answer other people’s questions to build authority in topics in which you have expertise
Show off what you know & build authority just by answering questions; but expect nothing in return
Be careful not to come off as spam though. Your answers can be flagged
Special advertising opportunity: can take 100% share of voice on an answers page.
Match up what a prospect tells you with what is included in his/her LinkedIn profile.
Better yet, in the People Search tool, use the advanced search option and enter the name of companies s/he worked for. You can specify a specific expertise (on right) if company is large. Look for overlapping employees and connect to ask them what s/he thought of your prospect.