• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Dashboards

on

  • 840 views

Chris Sietsema presentation

Chris Sietsema presentation
March 2010

Statistics

Views

Total Views
840
Views on SlideShare
840
Embed Views
0

Actions

Likes
0
Downloads
33
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Dashboards Dashboards Presentation Transcript

    • Dashboarding Chris Sietsema March 1, 2010
    • What We Will Discuss
      • Visual Design
      • Technology
      • Maintaining & Delivering Value
    • Why Use Dashboards?
      • Organize Important Information
        • … for speedy interpretation
      • Make Decisions Easier
      • Maintain / Increase Client Confidence
    • A Common Issue
      • Are you satisfied with your current approach to measurement?
      ISITE Design 2010 Web Strategy Report Survey of 268 Organizations
    • Not More Data. Rather, The Right Data.
    • Three Elements
      • Visual Display
    • Three Elements
      • 2. Single Page / Screen
    • Three Elements
      • 3. Most Important Info
    • Dashboards Can Also Be…
      • Bi-Directional
      • Alert Generating
      • Always On & Online
    • Common Problems
    • Too Much
    • Poor Display
    • Poor or Confusing Math
    • The Human Brain
    • Short Term Memory
      • One Screen, No Scrolling
      7 ± 2
    • Visual Encoding
      • FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
    • Visual Encoding
      • HOW MANY
      • F ’S
    • Visual Encoding
      • F INISHED F ILES ARE THE RESULT O F YEARS O F SCIENTI F IC STUDY COMBINED WITH THE EXPERIENCE O F YEARS
    • Visual Encoding
    • Careful Balance Pretty INFORMATIVE
    • The Dashboard is a Utility , Not a Piece of A r t .
    • Placement & Orientation 1 . 2 ^ 2 3 1
    • Creating Your Dashboard
    • What’s the Goal?
      • Corporate
        • What is the business objective?
        • “ We Need to Accomplish X”
      • Personal
        • How is your primary contact measured?
        • “ If we do Y, I get a bonus!”
    • Beware of HiPPOs
      • “ Hi ghest P aid P erson’s O pinion”
      • Avinash Kaushik – Occam’s Razor
    • Select Metrics Carefully
      • Transactions
      Traffic Bounce Rate Clickthrough Rate Sentiment Revenue per Recipient AOV Sales Revenue Cost Per Lead Market Share Top 10 Products Most Productive Keywords
    • Focus on The Finish Line
    • Assign the Appropriate Display
    • Bar Graphs
      • Multiple measure comparison
      • Allows for clear visual comparison of data
      • Nominal, Ordinal & Interval comparisons
    • Bar Graphs
      • Stacked bars allow for contrast between parts of a whole
      • Requires less real estate than pie charts
      • Example above is an ordinal comparison
    • Line Graphs
      • Show historical data
      • Greater detail than bar graph for timelines
      • Displays movement of data
    • Bullet Graphs
      • Actual vs. Target Measurements
      • Key measures can be compared
      • Saves space while conveying the point
      • Many prefer to gauges
      • http://bit.ly/bulletgraph
    • Scatter Plots
      • Defines correlations between data sets
      • Helps answer the question, “is there a relationship between these values?”
    • Choose Your Tool
    • Tools
      • Google Analytics Custom Reports
    • Tools
      • Off the Shelf Tools
    • Tools
      • Off the Shelf Tools
    • Tools You don’t have to be a
    • Tools
      • Google Charts (requires developer)
    • Final Steps
      • Create
      • Maintain
      • Get Feedback
      • Continuously Improve
    • Questions?
      • Chris Sietsema
      • @sietsema
      • linkedin.com/in/sietsema
      • 480.389.5435
    • Slide-ography
      • 6 | Owl - EraPhernalia Vintage on flickr Creative Commons
      • 5 | Television – dailyinvention on flickr Creative Commons
      • 8 | Important Bench – Valerie Everett on flickr Creative Commons
      • 10 | Sample Dashboard from Information Dashboard Design by Stephen Few
      • 11 | Pm5d mixing board from Yamaha Audio
      • 12 | Crayon Drawing – mpclemens on flickr Creative Commons
      • 13 | Sequent calculus for classical linear logic on Wikimedia Commons
      • 14 | Brain – perpetualplum on flickr Creative Commons
      • 20 | Scale of Justice on Wikimedia Commons
      • 23 | VW Dashboard – jepoirrier on flickr Creative Commons
      • 25 | Hippo – Giles Douglas on flickr Creative Commons
      • 27 | Checkered Flag – tharrin on flickr Creative Commons
      • 34 | Tools – denise carbonell on flickr Creative Commons
      • 36 | Olympic Dashboard – iDashboards
      • 37 | Product Tour Dashboards – Tableau Software
      • 40 | Sample Dashboard from GilliganOnData.com