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WHAT NOW?<br />Bret Giles<br />@bretgiles<br />
The New Landscape<br />Computer/ Laptop<br />Mobile/ Tablet<br />Out of Home<br />TV<br />
TiVo<br />
TiVo<br />
Google TV<br />Apps. On your TV<br />
Mobile/Tablet Simulcasting<br />58% watch TV while Simultaneously using Internet at least 1X/month - Nielsen<br />
YouTube<br />
Out of Home<br />
Auto Out of Home<br />
NFC / Near Field Communications<br />
Graphical Interstitial<br />User clicks on app and (Animated or Static) Interstitial unit automatically launches before us...
Captchas<br />
Facebook Ads<br />
Facebook Ads<br />
Augmented reality {AR}<br />
Augmented reality {AR} <br />
…and that is just a sampling<br />
there is tremendous clutter in the advertising and marketing landscape now  <br />
a key component of your job is to remain abreast of what’s new, what still works, and how each can be used to drive client...
So how do you stay on top of new technologies, best practices, platform changes, etc. in the industry?<br />
The next 2 days will help<br />
Twitter<br />Who do you follow that you get the most beneficial insights, news and links that directly influence or improv...
Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
Site/RSS<br />What site or site’s RSS do you follow that you get the most beneficial insights, news and links that directl...
Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
Connecting with Others<br />And that starts now…<br />
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BITB -- What Now?

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Bret Giles' presentation at agencyside's "Back in the Black" account team training.

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  • How many of you own a DVR?How many of you fastword through commercial more than 50% of the time? How many of you want to pay for commercials that are being fastforwarded?
  • How many of you own an HDTV?
  • http://psdvibe.com/2009/03/04/design-lab-tv-styled-layout/
  • http://psdvibe.com/2009/03/04/design-lab-tv-styled-layout/
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  • http://mashable.com/2010/06/10/internet-week-qr-codes/
  • http://www.gottabemobile.com/2010/12/14/zetawire-acquisition-could-help-google-replace-your-wallet-with-android/http://www.gottabemobile.com/2011/03/31/google-discontinues-qr-code-support-in-places-bets-on-nfc/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+Gottabemobile+(GottaBeMobile)
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  • Transcript of "BITB -- What Now?"

    1. 1. WHAT NOW?<br />Bret Giles<br />@bretgiles<br />
    2. 2. The New Landscape<br />Computer/ Laptop<br />Mobile/ Tablet<br />Out of Home<br />TV<br />
    3. 3. TiVo<br />
    4. 4. TiVo<br />
    5. 5. Google TV<br />Apps. On your TV<br />
    6. 6.
    7. 7. Mobile/Tablet Simulcasting<br />58% watch TV while Simultaneously using Internet at least 1X/month - Nielsen<br />
    8. 8. YouTube<br />
    9. 9. Out of Home<br />
    10. 10. Auto Out of Home<br />
    11. 11.
    12. 12.
    13. 13.
    14. 14. NFC / Near Field Communications<br />
    15. 15. Graphical Interstitial<br />User clicks on app and (Animated or Static) Interstitial unit automatically launches before user gets taken to the requested app<br />
    16. 16. Captchas<br />
    17. 17. Facebook Ads<br />
    18. 18. Facebook Ads<br />
    19. 19. Augmented reality {AR}<br />
    20. 20. Augmented reality {AR} <br />
    21. 21. …and that is just a sampling<br />
    22. 22. there is tremendous clutter in the advertising and marketing landscape now <br />
    23. 23. a key component of your job is to remain abreast of what’s new, what still works, and how each can be used to drive client objectives (and make a dollar or two for the agency in the process)<br />
    24. 24. So how do you stay on top of new technologies, best practices, platform changes, etc. in the industry?<br />
    25. 25. The next 2 days will help<br />
    26. 26. Twitter<br />Who do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?<br />
    27. 27. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
    28. 28. Site/RSS<br />What site or site’s RSS do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?<br />
    29. 29. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
    30. 30. Connecting with Others<br />And that starts now…<br />
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