BITB -- What Now?

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Bret Giles' presentation at agencyside's "Back in the Black" account team training.

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  • How many of you own a DVR?How many of you fastword through commercial more than 50% of the time? How many of you want to pay for commercials that are being fastforwarded?
  • How many of you own an HDTV?
  • http://psdvibe.com/2009/03/04/design-lab-tv-styled-layout/
  • http://psdvibe.com/2009/03/04/design-lab-tv-styled-layout/
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  • http://mashable.com/2010/06/10/internet-week-qr-codes/
  • http://www.gottabemobile.com/2010/12/14/zetawire-acquisition-could-help-google-replace-your-wallet-with-android/http://www.gottabemobile.com/2011/03/31/google-discontinues-qr-code-support-in-places-bets-on-nfc/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Gottabemobile+(GottaBeMobile)
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  • BITB -- What Now?

    1. 1. WHAT NOW?<br />Bret Giles<br />@bretgiles<br />
    2. 2. The New Landscape<br />Computer/ Laptop<br />Mobile/ Tablet<br />Out of Home<br />TV<br />
    3. 3. TiVo<br />
    4. 4. TiVo<br />
    5. 5. Google TV<br />Apps. On your TV<br />
    6. 6.
    7. 7. Mobile/Tablet Simulcasting<br />58% watch TV while Simultaneously using Internet at least 1X/month - Nielsen<br />
    8. 8. YouTube<br />
    9. 9. Out of Home<br />
    10. 10. Auto Out of Home<br />
    11. 11.
    12. 12.
    13. 13.
    14. 14. NFC / Near Field Communications<br />
    15. 15. Graphical Interstitial<br />User clicks on app and (Animated or Static) Interstitial unit automatically launches before user gets taken to the requested app<br />
    16. 16. Captchas<br />
    17. 17. Facebook Ads<br />
    18. 18. Facebook Ads<br />
    19. 19. Augmented reality {AR}<br />
    20. 20. Augmented reality {AR} <br />
    21. 21. …and that is just a sampling<br />
    22. 22. there is tremendous clutter in the advertising and marketing landscape now <br />
    23. 23. a key component of your job is to remain abreast of what’s new, what still works, and how each can be used to drive client objectives (and make a dollar or two for the agency in the process)<br />
    24. 24. So how do you stay on top of new technologies, best practices, platform changes, etc. in the industry?<br />
    25. 25. The next 2 days will help<br />
    26. 26. Twitter<br />Who do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?<br />
    27. 27. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
    28. 28. Site/RSS<br />What site or site’s RSS do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?<br />
    29. 29. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
    30. 30. Connecting with Others<br />And that starts now…<br />

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