• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
BITB -- What Now?
 

BITB -- What Now?

on

  • 456 views

Bret Giles' presentation at agencyside's "Back in the Black" account team training.

Bret Giles' presentation at agencyside's "Back in the Black" account team training.

Statistics

Views

Total Views
456
Views on SlideShare
456
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • How many of you own a DVR?How many of you fastword through commercial more than 50% of the time? How many of you want to pay for commercials that are being fastforwarded?
  • How many of you own an HDTV?
  • http://psdvibe.com/2009/03/04/design-lab-tv-styled-layout/
  • http://psdvibe.com/2009/03/04/design-lab-tv-styled-layout/
  • For embedded video:Find the link to the youtube video you want to embedGo to http://www.mediaconverter.org/Convert the video to mpeg format and download when the conversion is doneGo to Insert > Movie…Choose if you want it to play automatically or when clicked
  • For released SDK for Sync appshttp://www.pcmag.com/article2/0,2817,2370507,00.asphttps://secure.syncmyride.com/Own/Modules/Developer/Subscribe.aspx
  • http://mashable.com/2010/06/10/internet-week-qr-codes/
  • http://www.gottabemobile.com/2010/12/14/zetawire-acquisition-could-help-google-replace-your-wallet-with-android/http://www.gottabemobile.com/2011/03/31/google-discontinues-qr-code-support-in-places-bets-on-nfc/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Gottabemobile+(GottaBeMobile)
  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/free_text_polls/LTgxMzkyODgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/free_text_polls/LTE0NzQyODM5OTIIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.

BITB -- What Now? BITB -- What Now? Presentation Transcript

  • WHAT NOW?
    Bret Giles
    @bretgiles
  • The New Landscape
    Computer/ Laptop
    Mobile/ Tablet
    Out of Home
    TV
  • TiVo
  • TiVo
  • Google TV
    Apps. On your TV
  • Mobile/Tablet Simulcasting
    58% watch TV while Simultaneously using Internet at least 1X/month - Nielsen
  • YouTube
  • Out of Home
  • Auto Out of Home
  • NFC / Near Field Communications
  • Graphical Interstitial
    User clicks on app and (Animated or Static) Interstitial unit automatically launches before user gets taken to the requested app
  • Captchas
  • Facebook Ads
  • Facebook Ads
  • Augmented reality {AR}
  • Augmented reality {AR}
  • …and that is just a sampling
  • there is tremendous clutter in the advertising and marketing landscape now
  • a key component of your job is to remain abreast of what’s new, what still works, and how each can be used to drive client objectives (and make a dollar or two for the agency in the process)
  • So how do you stay on top of new technologies, best practices, platform changes, etc. in the industry?
  • The next 2 days will help
  • Twitter
    Who do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?
  • Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
  • Site/RSS
    What site or site’s RSS do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?
  • Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
  • Connecting with Others
    And that starts now…