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BITB -- What Now?

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Bret Giles' presentation at agencyside's "Back in the Black" account team training.

Bret Giles' presentation at agencyside's "Back in the Black" account team training.

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  • How many of you own a DVR?How many of you fastword through commercial more than 50% of the time? How many of you want to pay for commercials that are being fastforwarded?
  • How many of you own an HDTV?
  • http://psdvibe.com/2009/03/04/design-lab-tv-styled-layout/
  • http://psdvibe.com/2009/03/04/design-lab-tv-styled-layout/
  • For embedded video:Find the link to the youtube video you want to embedGo to http://www.mediaconverter.org/Convert the video to mpeg format and download when the conversion is doneGo to Insert > Movie…Choose if you want it to play automatically or when clicked
  • For released SDK for Sync appshttp://www.pcmag.com/article2/0,2817,2370507,00.asphttps://secure.syncmyride.com/Own/Modules/Developer/Subscribe.aspx
  • http://mashable.com/2010/06/10/internet-week-qr-codes/
  • http://www.gottabemobile.com/2010/12/14/zetawire-acquisition-could-help-google-replace-your-wallet-with-android/http://www.gottabemobile.com/2011/03/31/google-discontinues-qr-code-support-in-places-bets-on-nfc/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Gottabemobile+(GottaBeMobile)
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  • Transcript

    • 1. WHAT NOW?
      Bret Giles
      @bretgiles
    • 2. The New Landscape
      Computer/ Laptop
      Mobile/ Tablet
      Out of Home
      TV
    • 3. TiVo
    • 4. TiVo
    • 5. Google TV
      Apps. On your TV
    • 6.
    • 7. Mobile/Tablet Simulcasting
      58% watch TV while Simultaneously using Internet at least 1X/month - Nielsen
    • 8. YouTube
    • 9. Out of Home
    • 10. Auto Out of Home
    • 11.
    • 12.
    • 13.
    • 14. NFC / Near Field Communications
    • 15. Graphical Interstitial
      User clicks on app and (Animated or Static) Interstitial unit automatically launches before user gets taken to the requested app
    • 16. Captchas
    • 17. Facebook Ads
    • 18. Facebook Ads
    • 19. Augmented reality {AR}
    • 20. Augmented reality {AR}
    • 21. …and that is just a sampling
    • 22. there is tremendous clutter in the advertising and marketing landscape now
    • 23. a key component of your job is to remain abreast of what’s new, what still works, and how each can be used to drive client objectives (and make a dollar or two for the agency in the process)
    • 24. So how do you stay on top of new technologies, best practices, platform changes, etc. in the industry?
    • 25. The next 2 days will help
    • 26. Twitter
      Who do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?
    • 27. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    • 28. Site/RSS
      What site or site’s RSS do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?
    • 29. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    • 30. Connecting with Others
      And that starts now…