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Out of Home Screen size (7”-100’) Targeting Right time right place Audience Captive Group experience Limitation Interactivity Ad units Movie Screen advertising Taxi cab TV In-flight commercials In-Store digital displays Navigation systems Sports arena mega screens Out of Home
Emerging Opportunities | Traditional Media Consumers perception of TV vs. Online video Source: Nielsen online July 2009
TV Screen size (7”-100”) Targeting Demographics based on TV show audience data Contextual, through relevant product placement Audience Small familial groups Passive Limitation Limited interactivity, UI constrained by remote (likely to change when mobile phone apps replace remotes) Ad units Google TV remnant TiVo, Dish and DirectTV interactive spots Product placements & sponsorships Video podcasts TV
TV:: TiVo 40% of US households have a DVR Source: Leichtman Research Group Inc., Sep 2010
Mobile Tablet Screen size (3”-11”) Targeting Mobile phone number Current geo location (even if they are on the go) Audience Individual Limitation Emerging players – admob, brightroll, YouTube, simulcasting Ad units Prerolls and interstitials Promoted videos In app videos Simulcasted content Mobile/ Tablet
Mobile/Tablet :: iAd iAd Download Apps Watch Videos Play Games
Nielsen observed that one in seven people who were watching the Super Bowl and the Olympics opening ceremony was online at the same time.
Mobile/Tablet :: Simulcasting 58% watch TV while Simultaneously using Internet at least 1X/month - Nielsen
Andrew Bagley | Screen Convergence Screen Convergence 1 website many Presentation Layers Website TV Mobile Tablet POS can be interactive with DOOH and Apps Apps for Mobile/TV/Auto Hold Traditional ad buys to Digital standards Analytics Feedback mechanism Cost/View (TrueView) 50 |
THANK YOU. Andrew Bagley Dir. Of Emerging Media & Client Strategy email@example.com sitewire.com @sitewireagency facebook.com/sitewire youtube.com/sitewire