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BITB -- Online Display Advertising
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BITB -- Online Display Advertising

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Chris Sietsema's presentation for agencyside's "Back in the Black" training for digital account teams.

Chris Sietsema's presentation for agencyside's "Back in the Black" training for digital account teams.

Published in Business , Technology
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  • When to send? Popular tools? Standard Metrics?

Transcript

  • 1. Online Display Advertising Chris Sietsema Back in the Black: April 28 – 29, 2011
  • 2. Why Online Display
    • Increase Awareness
      • Grow Demand
      • Lift Search Volume
      • Improve Inquiries
    • Utilize as a Component
      • Value Add for Integrated Campaigns
    • Retention & Loyalty
  • 3.
    • Fallacies about Online Display Advertising
    3
  • 4.
    • #1 - It’s “Banner Advertising”
  • 5. Beyond Banners Source: Nielsen IAG
  • 6. Beyond Banners
  • 7.
    • #2 - It’s Awareness Only
  • 8. Retargeting Ad Network Client Website
  • 9.
    • #3 - It’s Expensive
  • 10. Performance Based
  • 11. Impact of Social Advertising
  • 12. Metrics – What to Expect 0.11% CTR
  • 13. Research Tools
  • 14. Popular Networks Best Performing Networks : July – December 2010
  • 15. Targeting
  • 16. Creative Source: DoubleClick for Advertisers
  • 17. Testing
  • 18. Best Practices
    • Don’t Place a Buy Without…
      • A 3-day Out Clause
      • Multiple Creatives in Various Sizes
      • Ability to Change Out Creative (ad server)
      • Your Own Tracking Code
      • Landing Page
  • 19. Questions?
    • Chris Sietsema
    • Teach to Fish Digital
    • [email_address]
    • 480.389.5435
    • linkedin.com/in/sietsema
    • Twitter: @sietsema
    • slideshare.net/sietsema