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BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
BITB -- Online Display Advertising
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BITB -- Online Display Advertising

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Chris Sietsema's presentation for agencyside's "Back in the Black" training for digital account teams.

Chris Sietsema's presentation for agencyside's "Back in the Black" training for digital account teams.

Published in: Business, Technology
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  • When to send? Popular tools? Standard Metrics?
  • Transcript

    • 1. Online Display Advertising Chris Sietsema Back in the Black: April 28 – 29, 2011
    • 2. Why Online Display
      • Increase Awareness
        • Grow Demand
        • Lift Search Volume
        • Improve Inquiries
      • Utilize as a Component
        • Value Add for Integrated Campaigns
      • Retention & Loyalty
    • 3.
      • Fallacies about Online Display Advertising
      3
    • 4.
      • #1 - It’s “Banner Advertising”
    • 5. Beyond Banners Source: Nielsen IAG
    • 6. Beyond Banners
    • 7.
      • #2 - It’s Awareness Only
    • 8. Retargeting Ad Network Client Website
    • 9.
      • #3 - It’s Expensive
    • 10. Performance Based
    • 11. Impact of Social Advertising
    • 12. Metrics – What to Expect 0.11% CTR
    • 13. Research Tools
    • 14. Popular Networks Best Performing Networks : July – December 2010
    • 15. Targeting
    • 16. Creative Source: DoubleClick for Advertisers
    • 17. Testing
    • 18. Best Practices
      • Don’t Place a Buy Without…
        • A 3-day Out Clause
        • Multiple Creatives in Various Sizes
        • Ability to Change Out Creative (ad server)
        • Your Own Tracking Code
        • Landing Page
    • 19. Questions?
      • Chris Sietsema
      • Teach to Fish Digital
      • [email_address]
      • 480.389.5435
      • linkedin.com/in/sietsema
      • Twitter: @sietsema
      • slideshare.net/sietsema

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