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BITB -- Online Display Advertising
 

BITB -- Online Display Advertising

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Chris Sietsema's presentation for agencyside's "Back in the Black" training for digital account teams.

Chris Sietsema's presentation for agencyside's "Back in the Black" training for digital account teams.

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BITB -- Online Display Advertising BITB -- Online Display Advertising Presentation Transcript

  • Online Display Advertising Chris Sietsema Back in the Black: April 28 – 29, 2011
  • Why Online Display
    • Increase Awareness
      • Grow Demand
      • Lift Search Volume
      • Improve Inquiries
    • Utilize as a Component
      • Value Add for Integrated Campaigns
    • Retention & Loyalty
    • Fallacies about Online Display Advertising
    3
    • #1 - It’s “Banner Advertising”
  • Beyond Banners Source: Nielsen IAG
  • Beyond Banners
    • #2 - It’s Awareness Only
  • Retargeting Ad Network Client Website
    • #3 - It’s Expensive
  • Performance Based
  • Impact of Social Advertising
  • Metrics – What to Expect 0.11% CTR
  • Research Tools
  • Popular Networks Best Performing Networks : July – December 2010
  • Targeting
  • Creative Source: DoubleClick for Advertisers
  • Testing
  • Best Practices
    • Don’t Place a Buy Without…
      • A 3-day Out Clause
      • Multiple Creatives in Various Sizes
      • Ability to Change Out Creative (ad server)
      • Your Own Tracking Code
      • Landing Page
  • Questions?
    • Chris Sietsema
    • Teach to Fish Digital
    • [email_address]
    • 480.389.5435
    • linkedin.com/in/sietsema
    • Twitter: @sietsema
    • slideshare.net/sietsema