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BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
BITB -- New Technologies, New Marketing
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BITB -- New Technologies, New Marketing

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Bret Giles' presentation at agencyside's "Back in the Black" account team training.

Bret Giles' presentation at agencyside's "Back in the Black" account team training.

Published in: Business, Technology, Design
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  • How many of you own an HDTV?
  • Real time bidding
  • How many of you own a DVR?How many of you fastword through commercial more than 50% of the time? How many of you want to pay for commercials that are being fastforwarded?
  • For embedded video:Find the link to the youtube video you want to embedGo to http://www.mediaconverter.org/Convert the video to mpeg format and download when the conversion is doneGo to Insert > Movie…Choose if you want it to play automatically or when clicked
  • Transcript

    • 1. presents<br />BACK<br />IN THE <br />BLACK<br />sponsored by<br />media partners<br />
    • 2. ADVERTISING BREAKTHROUGHS<br />Bret Giles<br />@bretgiles<br />
    • 3.
    • 4.
    • 5.
    • 6. New IAB Units<br />
    • 7. Filmstrip<br />
    • 8. Pushdown<br />
    • 9. Slider<br />http://bcove.me/2d480wdz<br />
    • 10. Demand Side Platforms<br />Advertising becomes a performance channel too<br />
    • 11. Interest Platforms <br />Software tracks anonymous users.<br />Advertiser provides search keyword phrases or other lists.<br />Platform links phrases to users based on behaviors like cut+paste.<br />Very much in the formative stages.<br />
    • 12. Captcha<br />
    • 13. In-Text<br />Reach people directly within content.<br />Higher engagement if properly served, but that remains a big question.<br />
    • 14. “Sponsored Link” ads<br />Marketer creates educational, entertaining and/or enlightening content.<br />Marketer employs service to syndicate that content.<br />Content appears on publisher sites under “additional reading” links.<br />
    • 15. Mobile In-Game Advertising<br />Advertisers “sponsor” actions<br />Play to get deals / rewards<br />
    • 16. q&amp;a<br />

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