presents<br />BACK<br />IN  THE <br />BLACK<br />sponsored by<br />media partners<br />
ADVERTISING BREAKTHROUGHS<br />Bret Giles<br />@bretgiles<br />
New IAB Units<br />
Filmstrip<br />
Pushdown<br />
Slider<br />http://bcove.me/2d480wdz<br />
Demand Side Platforms<br />Advertising becomes a performance channel too<br />
Interest Platforms <br />Software tracks anonymous users.<br />Advertiser provides search keyword phrases or other lists.<...
Captcha<br />
In-Text<br />Reach people directly within content.<br />Higher engagement if properly served, but that remains a big quest...
“Sponsored Link” ads<br />Marketer creates educational, entertaining and/or enlightening content.<br />Marketer employs se...
Mobile In-Game Advertising<br />Advertisers “sponsor” actions<br />Play to get deals / rewards<br />
q&a<br />
Upcoming SlideShare
Loading in...5
×

BITB -- New Technologies, New Marketing

311

Published on

Bret Giles' presentation at agencyside's "Back in the Black" account team training.

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
311
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • How many of you own an HDTV?
  • Real time bidding
  • How many of you own a DVR?How many of you fastword through commercial more than 50% of the time? How many of you want to pay for commercials that are being fastforwarded?
  • For embedded video:Find the link to the youtube video you want to embedGo to http://www.mediaconverter.org/Convert the video to mpeg format and download when the conversion is doneGo to Insert &gt; Movie…Choose if you want it to play automatically or when clicked
  • BITB -- New Technologies, New Marketing

    1. 1. presents<br />BACK<br />IN THE <br />BLACK<br />sponsored by<br />media partners<br />
    2. 2. ADVERTISING BREAKTHROUGHS<br />Bret Giles<br />@bretgiles<br />
    3. 3.
    4. 4.
    5. 5.
    6. 6. New IAB Units<br />
    7. 7. Filmstrip<br />
    8. 8. Pushdown<br />
    9. 9. Slider<br />http://bcove.me/2d480wdz<br />
    10. 10. Demand Side Platforms<br />Advertising becomes a performance channel too<br />
    11. 11. Interest Platforms <br />Software tracks anonymous users.<br />Advertiser provides search keyword phrases or other lists.<br />Platform links phrases to users based on behaviors like cut+paste.<br />Very much in the formative stages.<br />
    12. 12. Captcha<br />
    13. 13. In-Text<br />Reach people directly within content.<br />Higher engagement if properly served, but that remains a big question.<br />
    14. 14. “Sponsored Link” ads<br />Marketer creates educational, entertaining and/or enlightening content.<br />Marketer employs service to syndicate that content.<br />Content appears on publisher sites under “additional reading” links.<br />
    15. 15. Mobile In-Game Advertising<br />Advertisers “sponsor” actions<br />Play to get deals / rewards<br />
    16. 16. q&a<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×