BITB -- New Technologies, New Marketing

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Bret Giles' presentation at agencyside's "Back in the Black" account team training.

Bret Giles' presentation at agencyside's "Back in the Black" account team training.

More in: Business , Technology , Design
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  • How many of you own an HDTV?
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Transcript

  • 1. presents
    BACK
    IN THE
    BLACK
    sponsored by
    media partners
  • 2. ADVERTISING BREAKTHROUGHS
    Bret Giles
    @bretgiles
  • 3.
  • 4.
  • 5.
  • 6. New IAB Units
  • 7. Filmstrip
  • 8. Pushdown
  • 9. Slider
    http://bcove.me/2d480wdz
  • 10. Demand Side Platforms
    Advertising becomes a performance channel too
  • 11. Interest Platforms
    Software tracks anonymous users.
    Advertiser provides search keyword phrases or other lists.
    Platform links phrases to users based on behaviors like cut+paste.
    Very much in the formative stages.
  • 12. Captcha
  • 13. In-Text
    Reach people directly within content.
    Higher engagement if properly served, but that remains a big question.
  • 14. “Sponsored Link” ads
    Marketer creates educational, entertaining and/or enlightening content.
    Marketer employs service to syndicate that content.
    Content appears on publisher sites under “additional reading” links.
  • 15. Mobile In-Game Advertising
    Advertisers “sponsor” actions
    Play to get deals / rewards
  • 16. q&a