Demand Side Platforms Advertising becomes a performance channel too
Interest Platforms Software tracks anonymous users. Advertiser provides search keyword phrases or other lists. Platform links phrases to users based on behaviors like cut+paste. Very much in the formative stages.
In-Text Reach people directly within content. Higher engagement if properly served, but that remains a big question.
“Sponsored Link” ads Marketer creates educational, entertaining and/or enlightening content. Marketer employs service to syndicate that content. Content appears on publisher sites under “additional reading” links.
Mobile In-Game Advertising Advertisers “sponsor” actions Play to get deals / rewards