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BITB -- Mobile Marketing
 

BITB -- Mobile Marketing

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Michael J. Barber's presentation for agencyside's "Back in the Black" training for agency account teams.

Michael J. Barber's presentation for agencyside's "Back in the Black" training for agency account teams.

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    BITB -- Mobile Marketing BITB -- Mobile Marketing Presentation Transcript

    • Michael Barber Back in the Black: April 28 – 29, 2011
    • What do account peeps need to know?
      • Why it matters ? – The opportunity for agencies
      • So you can sound smart . – The stats & trends
      • So you understand how to integrate . – The landscape
      • So you plan like a ninja . – Mobile planning process.
      • So you can price for success . – Mobile costs
    • The opportunity for agencies
    • It affects all things digital
      • Mobile ___________
      {insert digital marketing tactic here} website optimization (SEO) pay-per-click websites email display advertising commerce
    • Smarty pants stats
      • By 2013, 50% of web traffic will come through mobile devices (IDC) .
      • Daily usage of mobile email increased 40% from Nov 09-10 (ComScore)
      • 91% of mobile users consume social media on their device; 71% of desktop users (Ruder Finn)
      • Mobile commerce will equate for well over 10% of purchases by 2015. (ABI Research)
    • Mobile is like an everything bagel.
    • Agency integration is tricky.
    • It costs WHAT?
      • Budget, budget, budget.
      • Think like a website. The more features, the most $$$.
      • Front load your budget.
      • Be creative with budget sources.
      • Don’t forget to promote.
    • The 8 Steps of Highly Effective Mobile Plans
    • Q&A