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Michael Barber Back in the Black:  April 28 – 29, 2011
What do account peeps need to know? <ul><li>Why it matters ? – The opportunity for agencies </li></ul><ul><li>So you can s...
The opportunity for agencies
It affects all things digital <ul><li>Mobile ___________ </li></ul>{insert digital marketing tactic here} website optimiza...
Smarty pants stats <ul><li>By 2013, 50% of web traffic will come through mobile devices  (IDC) . </li></ul><ul><li>Daily u...
Mobile is like an everything bagel.
Agency integration is tricky.
It costs WHAT? <ul><li>Budget, budget, budget. </li></ul><ul><li>Think like a website. The more features, the most $$$. </...
The 8 Steps of Highly Effective Mobile Plans
Q&A
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BITB -- Mobile Marketing

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Michael J. Barber's presentation for agencyside's "Back in the Black" training for agency account teams.

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Transcript of "BITB -- Mobile Marketing"

  1. 1. Michael Barber Back in the Black: April 28 – 29, 2011
  2. 2. What do account peeps need to know? <ul><li>Why it matters ? – The opportunity for agencies </li></ul><ul><li>So you can sound smart . – The stats & trends </li></ul><ul><li>So you understand how to integrate . – The landscape </li></ul><ul><li>So you plan like a ninja . – Mobile planning process. </li></ul><ul><li>So you can price for success . – Mobile costs </li></ul>
  3. 3. The opportunity for agencies
  4. 4. It affects all things digital <ul><li>Mobile ___________ </li></ul>{insert digital marketing tactic here} website optimization (SEO) pay-per-click websites email display advertising commerce
  5. 5. Smarty pants stats <ul><li>By 2013, 50% of web traffic will come through mobile devices (IDC) . </li></ul><ul><li>Daily usage of mobile email increased 40% from Nov 09-10 (ComScore) </li></ul><ul><li>91% of mobile users consume social media on their device; 71% of desktop users (Ruder Finn) </li></ul><ul><li>Mobile commerce will equate for well over 10% of purchases by 2015. (ABI Research) </li></ul>
  6. 6. Mobile is like an everything bagel.
  7. 7. Agency integration is tricky.
  8. 8. It costs WHAT? <ul><li>Budget, budget, budget. </li></ul><ul><li>Think like a website. The more features, the most $$$. </li></ul><ul><li>Front load your budget. </li></ul><ul><li>Be creative with budget sources. </li></ul><ul><li>Don’t forget to promote. </li></ul>
  9. 9. The 8 Steps of Highly Effective Mobile Plans
  10. 10. Q&A
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