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BITB -- Mobile Marketing

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Michael J. Barber's presentation for agencyside's "Back in the Black" training for agency account teams.

Michael J. Barber's presentation for agencyside's "Back in the Black" training for agency account teams.

Published in: Business

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Transcript

  • 1. Michael Barber Back in the Black: April 28 – 29, 2011
  • 2. What do account peeps need to know?
    • Why it matters ? – The opportunity for agencies
    • So you can sound smart . – The stats & trends
    • So you understand how to integrate . – The landscape
    • So you plan like a ninja . – Mobile planning process.
    • So you can price for success . – Mobile costs
  • 3. The opportunity for agencies
  • 4. It affects all things digital
    • Mobile ___________
    {insert digital marketing tactic here} website optimization (SEO) pay-per-click websites email display advertising commerce
  • 5. Smarty pants stats
    • By 2013, 50% of web traffic will come through mobile devices (IDC) .
    • Daily usage of mobile email increased 40% from Nov 09-10 (ComScore)
    • 91% of mobile users consume social media on their device; 71% of desktop users (Ruder Finn)
    • Mobile commerce will equate for well over 10% of purchases by 2015. (ABI Research)
  • 6. Mobile is like an everything bagel.
  • 7. Agency integration is tricky.
  • 8. It costs WHAT?
    • Budget, budget, budget.
    • Think like a website. The more features, the most $$$.
    • Front load your budget.
    • Be creative with budget sources.
    • Don’t forget to promote.
  • 9. The 8 Steps of Highly Effective Mobile Plans
  • 10. Q&A