Foursquare has 51% of marketshare, while Facebook places is estimated at 4%*
43% of LBS users check-in multiple times per day
47% of companies will use LBS services for deals in 2011
*Online Marketing Trends
Room for Growth
There are currently 60 million smartphones in the United States. By the end of 2011, 82.8 million additional phones will be activated.
Yet, There’s Concern
Despite eMarketer finding that 74% of consumers leave with a positive impression of a company or brand after interacting via new media, a recent study by Applied Predictive Technologies estimated that the average revenue increase seen by businesses when implementing Foursquare or Facebook Places is only 2%.