BITB -- Key Terms and Tools
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Bret Giles and Lacey Brown's presentation at agencyside's "Back in the Black" account team training.
![Glossary of Terms ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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BITB -- Key Terms and Tools
- 1. Key Terms, Tools and 10 Things you must do
- 4. Review Survey Results: Poll Everywhere
- 11. The 10 things you should absolutely , positively invest in this year
- 13. Hold an Expert Series Event.
- 15. Become a Publisher / Think like a Publisher.
- 17. Change your Pricing Strategy: Get off of % of Media Growth.
- 21. Test Real-Time Bidding for a Display Client.
- 23. Make your Site Mobile-Ready / Tablet Friendly.
- 25. Identify a Staff Member to “Re-Create” their Role
- 31. Attend an agencyside class & sign up for BOLO 2011
Editor's Notes
- Discuss a few key terms, such as CAPTCHA: A challenge-response frequently used on website forms to ensure that the response is not being completed by a computer. Near field communication: Near-Field Communication enables a mobile phone to act like a digital wallet – allowing consumers to pay without ever making contact or swiping a credit card. This technology also enables phones to act as a transportation smart card and interact with Smart Objects or “infotags”. These tags can be scanned by the mobile phones to retrieve more information. For instance, a home for sale sign can include an infotag that can be scanned to pull up additional specs and photos of the home onto the consumer’s mobile phone. HTML 5 - a coding language that allows developers greater flexibility to easily incorporate multimedia and image-based content without necessarily having to rely on special plugins. More flexibility and less chances of sites breaking. Better for designers: allows easier gradients, rounded corners, font face and allows a continued migration away from Flash. Any concepts or terms we need to spend more time on?
- Discuss a few key tools. Refer to page 57 in the back of the workbooks for the list of tools. Ideation Software – such as UserVoice. We didn’t talk a lot about this, so we wanted to make sure we covered it now. Josh mentioned it in his presentation on social media marketing – Starbucks leveraged UserVoice to poll their customers on “MyStarbucksIdeas.com” People went on there and suggested ideas, voted on them and then SB responded to let them know if those ideas were under consideration and if so, when they’d be implemented. For example, HootSuite can be used for teams to manage Twitter accounts by sharing tasks, tracking, monitoring mentions. MailChimp is an email provider (who we use) – nice reporting and customization. Radian6 is used for social media monitoring and engagement. Sender Score can be used to determine your client’s email trustworthiness. Any tools we need to further explain?
- CORRECT ANSWER: B CONTENT STRATEGY
- CORRECT ANSWER: A
- CORRECT ANSWER: D All of the Above
- C) Atlas
- TIME and PROJECT