Here’s a different way of looking at the same data. You’ll notice the “pie” is getting bigger with Interactive Marketing budgets growing from 12% of total ad spend in 2009 to 21% in 2014. You’ll also notice how Social and Mobile are growing while Display is shrinking.http://blogs.forrester.com/marketing/2009/07/interactive-marketing-nears-55-billion-advertising-overall-declines.html
Transcript of "BITB -- Industry Stats and Trends"
INDUSTRY STATS + TRENDS<br />Bret Giles<br />@bretgiles<br />