INDUSTRY STATS + TRENDS<br />Bret Giles<br />@bretgiles<br />
media consumption<br />
http://infomagination.typepad.com/blog/2009/07/killer-chart-the-obligatory-media-fragmentation-chart.html<br />
media spending<br />
Source:  Forrester Research<br />
Interactive Marketing Spend<br />Source: Forrester Research, Inc.<br />Source:  Forrester Research<br />
Source: Forrester’s  Interactive Advertising Models (US Only)<br />
Are we underutilizing digital media as a marketing vehicle or is it just that much more efficient and time rather than bud...
Upcoming SlideShare
Loading in...5
×

BITB -- Industry Stats and Trends

318

Published on

Bret Giles' presentation at agencyside's "Back in the Black" account team training.

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
318
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Here’s a different way of looking at the same data. You’ll notice the “pie” is getting bigger with Interactive Marketing budgets growing from 12% of total ad spend in 2009 to 21% in 2014. You’ll also notice how Social and Mobile are growing while Display is shrinking.http://blogs.forrester.com/marketing/2009/07/interactive-marketing-nears-55-billion-advertising-overall-declines.html
  • BITB -- Industry Stats and Trends

    1. 1. INDUSTRY STATS + TRENDS<br />Bret Giles<br />@bretgiles<br />
    2. 2. media consumption<br />
    3. 3. http://infomagination.typepad.com/blog/2009/07/killer-chart-the-obligatory-media-fragmentation-chart.html<br />
    4. 4.
    5. 5. media spending<br />
    6. 6.
    7. 7. Source: Forrester Research<br />
    8. 8. Interactive Marketing Spend<br />Source: Forrester Research, Inc.<br />Source: Forrester Research<br />
    9. 9. Source: Forrester’s Interactive Advertising Models (US Only)<br />
    10. 10.
    11. 11. Are we underutilizing digital media as a marketing vehicle or is it just that much more efficient and time rather than budget intensive?<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×