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BITB -- Industry Stats and Trends
 

BITB -- Industry Stats and Trends

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Bret Giles' presentation at agencyside's "Back in the Black" account team training.

Bret Giles' presentation at agencyside's "Back in the Black" account team training.

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  • Here’s a different way of looking at the same data. You’ll notice the “pie” is getting bigger with Interactive Marketing budgets growing from 12% of total ad spend in 2009 to 21% in 2014. You’ll also notice how Social and Mobile are growing while Display is shrinking.http://blogs.forrester.com/marketing/2009/07/interactive-marketing-nears-55-billion-advertising-overall-declines.html

BITB -- Industry Stats and Trends BITB -- Industry Stats and Trends Presentation Transcript

  • INDUSTRY STATS + TRENDS
    Bret Giles
    @bretgiles
  • media consumption
  • http://infomagination.typepad.com/blog/2009/07/killer-chart-the-obligatory-media-fragmentation-chart.html
  • media spending
  • Source: Forrester Research
  • Interactive Marketing Spend
    Source: Forrester Research, Inc.
    Source: Forrester Research
  • Source: Forrester’s Interactive Advertising Models (US Only)
  • Are we underutilizing digital media as a marketing vehicle or is it just that much more efficient and time rather than budget intensive?