Your SlideShare is downloading. ×

BITB -- Facebook Marketing

415

Published on

Jay Feitlinger's presentation at agencyside's "Back in the Black" account team training.

Jay Feitlinger's presentation at agencyside's "Back in the Black" account team training.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
415
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • As you are getting started on targeting, think about your target customer(s) for the product or service you are advertising: What is their typical age range? What are their typical interests? Are they typically men or women? Where do they live?
  • You can also send me a note through Twitter or Email.
  • Transcript

    • 1. Facebook Marketing Jay Feitlinger Back in the Black: April 28 – 29, 2011
    • 2. Avoid these 3 common mistakes
      • No Social Media Strategy
        • Tone / Consistency
        • Not Investing Time
      • Selling / Broadcasting
        • Provide fans relevant and engaging content
      • Breaking The Rules
        • Profile vs. Page
        • Promotions
        • Tagging
      Image Source: assetebooks.com
    • 3. Instead focus on these 3 areas
      • Be a real person
      • Share valuable and relevant information
        • Don’t use automated tools
      • Listen to the community and respond
      Image Source: stringcaninteractive.com
    • 4. Get Heard!
    • 5. Create Awareness
      • Email
      • Website
      • Social Plugins
      http://developers.facebook.com/docs/plugins/
    • 6. Want to give away an iPad? http://www.facebook.com/promotions_guidelines.php
    • 7. Advertising on Facebook
      • Determine Campaign Goals
      • Create Ads
      • Set Facebook Targeting
      • Test Test Test
      • Measure Results
      Image Source: cirn.wikispaces.com
    • 8. 1 - Decide on Goals
      • Customer Feedback
      • Brand Awareness?
      • Driving traffic to external site?
      • Driving traffic to a Facebook fan page?
      • Fan Growth?
          • Quantity vs. Quality Debate
    • 9. 2 - Types Of Paid Ad Options
      • Standard Ad
      • Sponsored Ad
      • Poll Ad
      • Event Ad
      • Sampling Ad
      • Video Comment Ad
      • Sponsored Story Ad
    • 10. Facebook Ad Guidelines
      • Title (25 characters)
      • Links to Page on Facebook
      • Title should match the name of Page
      Image or Video Thumbnail (110 X 80 pixels) Links to Page on Facebook Body Copy (135 characters) Like # people like [your brand]
    • 11. Driving Traffic Off Facebook
    • 12. 3 - Targeting
      • Geography
      • Search / Network
      • Mobile
      • TV
      • Keywords
      • Site Placement
      • Mobile
      • Gender
      • Age
      • Geography
      • Language (over 70)
      • Workplace
      • Connection Targeting
        • Page, Event or App
      • Education / Work
      • Degree
      • Likes and Interests
      • Relationship status
      • Age / Birthday
      • Gender
    • 13. 4 - Test Test Test
      • Getting better results through experimentation
      • Be sure to set a control ad to test all your changes against
      • Make sure you only change one part of the ad (i.e. copy, targeting, etc.) at a time
      • Run your test for at least a week to get reliable results
    • 14. 5 - Measure Results
      • All Facebook Ad Stats as well as fan page:
        • Tab Views - where people are going
        • External referrers
        • Post Feedback
        • Monthly Active Users
        • Page Views
    • 15. Learn from Others
    • 16. Facebook Marketing Summary
      • Be authentic
        • Develop Relationships
        • Be Yourself
      • Create exciting content
        • Engage the fans
        • Don’t use automated tools
        • Leverage Facebook Wall Feed formula
      • Target your message to the right audience
        • Cost per click not Cost per impression
        • Constant Testing
      • Plan for conversion
        • Landing page will be representative of the information in your ad
        • Showcase what you're promoting
      • Learn from your own data
        • Listen to your fans and prospective customers
        • Monitor Facebook Insights
      • Learn from others
        • Websites such as All Facebook & Social Media Examiner
        • Examples such as Audi & Disney
    • 17. Questions ?
      • [email_address]
      • @JayFeitlinger

    ×