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BITB -- Facebook Marketing
 

BITB -- Facebook Marketing

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Jay Feitlinger's presentation at agencyside's "Back in the Black" account team training.

Jay Feitlinger's presentation at agencyside's "Back in the Black" account team training.

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  • As you are getting started on targeting, think about your target customer(s) for the product or service you are advertising: What is their typical age range? What are their typical interests? Are they typically men or women? Where do they live?
  • You can also send me a note through Twitter or Email.

BITB -- Facebook Marketing BITB -- Facebook Marketing Presentation Transcript

  • Facebook Marketing Jay Feitlinger Back in the Black: April 28 – 29, 2011
  • Avoid these 3 common mistakes
    • No Social Media Strategy
      • Tone / Consistency
      • Not Investing Time
    • Selling / Broadcasting
      • Provide fans relevant and engaging content
    • Breaking The Rules
      • Profile vs. Page
      • Promotions
      • Tagging
    Image Source: assetebooks.com
  • Instead focus on these 3 areas
    • Be a real person
    • Share valuable and relevant information
      • Don’t use automated tools
    • Listen to the community and respond
    Image Source: stringcaninteractive.com
  • Get Heard!
  • Create Awareness
    • Email
    • Website
    • Social Plugins
    http://developers.facebook.com/docs/plugins/
  • Want to give away an iPad? http://www.facebook.com/promotions_guidelines.php
  • Advertising on Facebook
    • Determine Campaign Goals
    • Create Ads
    • Set Facebook Targeting
    • Test Test Test
    • Measure Results
    Image Source: cirn.wikispaces.com
  • 1 - Decide on Goals
    • Customer Feedback
    • Brand Awareness?
    • Driving traffic to external site?
    • Driving traffic to a Facebook fan page?
    • Fan Growth?
        • Quantity vs. Quality Debate
  • 2 - Types Of Paid Ad Options
    • Standard Ad
    • Sponsored Ad
    • Poll Ad
    • Event Ad
    • Sampling Ad
    • Video Comment Ad
    • Sponsored Story Ad
  • Facebook Ad Guidelines
    • Title (25 characters)
    • Links to Page on Facebook
    • Title should match the name of Page
    Image or Video Thumbnail (110 X 80 pixels) Links to Page on Facebook Body Copy (135 characters) Like # people like [your brand]
  • Driving Traffic Off Facebook
  • 3 - Targeting
    • Geography
    • Search / Network
    • Mobile
    • TV
    • Keywords
    • Site Placement
    • Mobile
    • Gender
    • Age
    • Geography
    • Language (over 70)
    • Workplace
    • Connection Targeting
      • Page, Event or App
    • Education / Work
    • Degree
    • Likes and Interests
    • Relationship status
    • Age / Birthday
    • Gender
  • 4 - Test Test Test
    • Getting better results through experimentation
    • Be sure to set a control ad to test all your changes against
    • Make sure you only change one part of the ad (i.e. copy, targeting, etc.) at a time
    • Run your test for at least a week to get reliable results
  • 5 - Measure Results
    • All Facebook Ad Stats as well as fan page:
      • Tab Views - where people are going
      • External referrers
      • Post Feedback
      • Monthly Active Users
      • Page Views
  • Learn from Others
  • Facebook Marketing Summary
    • Be authentic
      • Develop Relationships
      • Be Yourself
    • Create exciting content
      • Engage the fans
      • Don’t use automated tools
      • Leverage Facebook Wall Feed formula
    • Target your message to the right audience
      • Cost per click not Cost per impression
      • Constant Testing
    • Plan for conversion
      • Landing page will be representative of the information in your ad
      • Showcase what you're promoting
    • Learn from your own data
      • Listen to your fans and prospective customers
      • Monitor Facebook Insights
    • Learn from others
      • Websites such as All Facebook & Social Media Examiner
      • Examples such as Audi & Disney
  • Questions ?
    • [email_address]
    • @JayFeitlinger