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BITB -- Email Marketing

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Published

Chris Sietsema's presentation for agencyside's "Back in the Black" training

Chris Sietsema's presentation for agencyside's "Back in the Black" training

Published in Business , Technology
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  • When to send? Popular tools? Standard Metrics?

Transcript

  • 1. Email Marketing Chris Sietsema Back in the Black: April 28 – 29, 2011
  • 2. Quick Background
  • 3. Why Email Marketing
    • Problem: Solution:
    http://goo.gl/cLrwC
  • 4.
    • Acquiring new customers can cost five times more than satisfying and retaining current customers.
    Why Email Marketing 5
  • 5. Why Email Marketing
  • 6. When Email Marketing You Are Here
  • 7. Revenue Model
    • Strategy Execution Markup
  • 8. Email Products
  • 9. List Quality Garbage In Garbage Out
  • 10. Segmentation JangoMail Email Marketing Survey - August 2010
  • 11.
    • CAN SPAM Clearly Defined
      • Physical Address
      • Unsubscribe Option
      • No Deception
        • Your From Name
        • No Funny Subject Lines
    Deliverability
  • 12. Sender Reputation
    • SenderScore.org
  • 13. Testing Econsultancy Email Marketing Census – March 2011
  • 14. Testing Processes
    • A/B Split
    • Multivariate
    A B
  • 15.  
  • 16. How Email Marketing
  • 17. Questions?
    • Chris Sietsema
    • Teach to Fish Digital
    • [email_address]
    • 480.389.5435
    • linkedin.com/in/sietsema
    • Twitter: @sietsema
    • slideshare.net/sietsema