Email Marketing Chris Sietsema Back in the Black: April 28 – 29, 2011
Quick Background
Why Email Marketing <ul><li>Problem:  Solution: </li></ul>http://goo.gl/cLrwC
<ul><li>Acquiring new customers can cost five times more than satisfying and retaining current customers. </li></ul>Why Em...
Why Email Marketing
When Email Marketing You Are Here
Revenue Model <ul><li>Strategy  Execution  Markup </li></ul>
Email Products
List Quality Garbage In Garbage Out
Segmentation JangoMail Email Marketing Survey - August 2010
<ul><li>CAN SPAM Clearly Defined </li></ul><ul><ul><li>Physical Address </li></ul></ul><ul><ul><li>Unsubscribe Option </li...
Sender Reputation <ul><li>SenderScore.org  </li></ul>
Testing Econsultancy Email Marketing Census – March 2011
Testing Processes <ul><li>A/B Split </li></ul><ul><li>Multivariate </li></ul>A B
 
How Email Marketing
Questions? <ul><li>Chris Sietsema </li></ul><ul><li>Teach to Fish Digital </li></ul><ul><li>[email_address] </li></ul><ul>...
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BITB -- Email Marketing

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Chris Sietsema's presentation for agencyside's "Back in the Black" training

Published in: Business, Technology
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  • BITB -- Email Marketing

    1. 1. Email Marketing Chris Sietsema Back in the Black: April 28 – 29, 2011
    2. 2. Quick Background
    3. 3. Why Email Marketing <ul><li>Problem: Solution: </li></ul>http://goo.gl/cLrwC
    4. 4. <ul><li>Acquiring new customers can cost five times more than satisfying and retaining current customers. </li></ul>Why Email Marketing 5
    5. 5. Why Email Marketing
    6. 6. When Email Marketing You Are Here
    7. 7. Revenue Model <ul><li>Strategy Execution Markup </li></ul>
    8. 8. Email Products
    9. 9. List Quality Garbage In Garbage Out
    10. 10. Segmentation JangoMail Email Marketing Survey - August 2010
    11. 11. <ul><li>CAN SPAM Clearly Defined </li></ul><ul><ul><li>Physical Address </li></ul></ul><ul><ul><li>Unsubscribe Option </li></ul></ul><ul><ul><li>No Deception </li></ul></ul><ul><ul><ul><li>Your From Name </li></ul></ul></ul><ul><ul><ul><li>No Funny Subject Lines </li></ul></ul></ul>Deliverability
    12. 12. Sender Reputation <ul><li>SenderScore.org </li></ul>
    13. 13. Testing Econsultancy Email Marketing Census – March 2011
    14. 14. Testing Processes <ul><li>A/B Split </li></ul><ul><li>Multivariate </li></ul>A B
    15. 16. How Email Marketing
    16. 17. Questions? <ul><li>Chris Sietsema </li></ul><ul><li>Teach to Fish Digital </li></ul><ul><li>[email_address] </li></ul><ul><li>480.389.5435 </li></ul><ul><li>linkedin.com/in/sietsema </li></ul><ul><li>Twitter: @sietsema </li></ul><ul><li>slideshare.net/sietsema </li></ul>
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