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BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
BITB -- Email Marketing
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BITB -- Email Marketing

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Chris Sietsema's presentation for agencyside's "Back in the Black" training

Chris Sietsema's presentation for agencyside's "Back in the Black" training

Published in: Business, Technology
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  • When to send? Popular tools? Standard Metrics?
  • Transcript

    • 1. Email Marketing Chris Sietsema Back in the Black: April 28 – 29, 2011
    • 2. Quick Background
    • 3. Why Email Marketing <ul><li>Problem: Solution: </li></ul>http://goo.gl/cLrwC
    • 4. <ul><li>Acquiring new customers can cost five times more than satisfying and retaining current customers. </li></ul>Why Email Marketing 5
    • 5. Why Email Marketing
    • 6. When Email Marketing You Are Here
    • 7. Revenue Model <ul><li>Strategy Execution Markup </li></ul>
    • 8. Email Products
    • 9. List Quality Garbage In Garbage Out
    • 10. Segmentation JangoMail Email Marketing Survey - August 2010
    • 11. <ul><li>CAN SPAM Clearly Defined </li></ul><ul><ul><li>Physical Address </li></ul></ul><ul><ul><li>Unsubscribe Option </li></ul></ul><ul><ul><li>No Deception </li></ul></ul><ul><ul><ul><li>Your From Name </li></ul></ul></ul><ul><ul><ul><li>No Funny Subject Lines </li></ul></ul></ul>Deliverability
    • 12. Sender Reputation <ul><li>SenderScore.org </li></ul>
    • 13. Testing Econsultancy Email Marketing Census – March 2011
    • 14. Testing Processes <ul><li>A/B Split </li></ul><ul><li>Multivariate </li></ul>A B
    • 15. &nbsp;
    • 16. How Email Marketing
    • 17. Questions? <ul><li>Chris Sietsema </li></ul><ul><li>Teach to Fish Digital </li></ul><ul><li>[email_address] </li></ul><ul><li>480.389.5435 </li></ul><ul><li>linkedin.com/in/sietsema </li></ul><ul><li>Twitter: @sietsema </li></ul><ul><li>slideshare.net/sietsema </li></ul>

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