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BITB -- Email Marketing
 

BITB -- Email Marketing

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Chris Sietsema's presentation for agencyside's "Back in the Black" training

Chris Sietsema's presentation for agencyside's "Back in the Black" training

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BITB -- Email Marketing BITB -- Email Marketing Presentation Transcript

  • Email Marketing Chris Sietsema Back in the Black: April 28 – 29, 2011
  • Quick Background
  • Why Email Marketing
    • Problem: Solution:
    http://goo.gl/cLrwC
    • Acquiring new customers can cost five times more than satisfying and retaining current customers.
    Why Email Marketing 5
  • Why Email Marketing
  • When Email Marketing You Are Here
  • Revenue Model
    • Strategy Execution Markup
  • Email Products
  • List Quality Garbage In Garbage Out
  • Segmentation JangoMail Email Marketing Survey - August 2010
    • CAN SPAM Clearly Defined
      • Physical Address
      • Unsubscribe Option
      • No Deception
        • Your From Name
        • No Funny Subject Lines
    Deliverability
  • Sender Reputation
    • SenderScore.org
  • Testing Econsultancy Email Marketing Census – March 2011
  • Testing Processes
    • A/B Split
    • Multivariate
    A B
  •  
  • How Email Marketing
  • Questions?
    • Chris Sietsema
    • Teach to Fish Digital
    • [email_address]
    • 480.389.5435
    • linkedin.com/in/sietsema
    • Twitter: @sietsema
    • slideshare.net/sietsema