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BITB -- Digital Media Grows Up


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Jay Feitlinger's presentation at agencyside's "Back in the Black" account team training.

Jay Feitlinger's presentation at agencyside's "Back in the Black" account team training.

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  • Though Google Sites and Yahoo! Sites remain approximately 180 million visitors a month spent online. In the past year, Facebook has surpassed each of the top three largest web properties, capturing the #1 ranking by time spent in A spent online in the U.S., up from 7.2 U.S. Unique Visitors (000) to Leading Flash Sale Source: comScore Media Metrix, Dec gital e-commerce – flash sale sites – continue growing their respective U.S. audiences strongly rties and Site Category Trends 2010 the most visited web properties in the U.S. month, Facebook is attracting an ever-increasing share of total time August 2010. Facebook now accounts for 12.3 percent just a year ago.
  • People go there to look for videos, answers to questions, show them how to do something, review a product or service, etc.
  • You can also send me a note through Twitter or Email.
  • Transcript

    • 1. Digital Media Grows Up Jay Feitlinger Back in the Black: April 28 – 29, 2011
    • 2. Image Source: Flickr dubaiboy
    • 3. How we used to do it… Image Source:
    • 4. where things are now… Image Source: SpotShoppingGuide
    • 5. Consumers Are Marketing To Consumers
      • Blogs
      • Social Media
      • Word of Mouth
      • Review Sites
      Image Source:
    • 6. Because everyone now has a voice… Image Source: freakingnews
    • 7. But it still comes down to people… Image Source: Reuters
    • 8. Social networking #1 online activity... … a year ago, it was Email!
    • 9. Break it down by hour
    • 10. Facebook Takes the Lead
    • 11. #1 China 1.3 Billion #2 India 1.2 Billion #3 Facebook 600+ Million
      • 6.9 Billion
      Facebook as a country is 3rd largest. Watch out India! 500, 600, 700 Million?
    • 12. not just users but active users
    • 13. My mom is even on “The Facebook”
    • 14.
      • If I tell my Facebook friends about a brand its not because I like a brand but rather I like my friends and want to share!
      Image Source:
    • 15. sharing on other sites too…
    • 16. 60,000+ blogs created PER DAY
      • Over 160,000,000 blogs today
    • 17. 140,000,000 Tweets per day
    • 18. more than finding a job!
    • 19.  
    • 20.
      • According to Yahoo! 92% of all business searches start looking online ,
      • either at home or on their mobile phones
    • 21. Google still owns the market
    • 22. You Tube is now the second largest search engine
      • Over 2,000,000,000 views PER DAY
      Image Source: Stat Source:
    • 23. Online TV Viewing on Upward Trajectory… … Q4 ‘10 up 17% from last year with 323,000,000 hours
    • 24. Mobile Video grows more than 40%
    • 25. 5.3 Billion Mobile Subscribers
      • Mobile subscribers grew by almost 690 million globally in 2010, to over 5.3 billion
      • Predict by 2014 the number of global wireless subscribers will top 7 billion .
      Image Source: Stat Source:
    • 26. 69% Use Mobile For Research While Shopping Image Source: Fashion Retail
    • 27. Worlds are colliding… Image Source: Google Images
    • 28. Connect Smart!
      • Not every innovation is the right fit for a given company or brand
      • Integrate your campaigns
      • Focus on message not medium
      • Make your content available where the customer is at
    • 29. Questions ?
      • [email_address]
      • @JayFeitlinger