BITB -- Digital Media Grows Up
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BITB -- Digital Media Grows Up

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Jay Feitlinger's presentation at agencyside's "Back in the Black" account team training.

Jay Feitlinger's presentation at agencyside's "Back in the Black" account team training.

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  • Though Google Sites and Yahoo! Sites remain approximately 180 million visitors a month spent online. In the past year, Facebook has surpassed each of the top three largest web properties, capturing the #1 ranking by time spent in A spent online in the U.S., up from 7.2 Gilt.com Hautelook.com Ideeli.com RueLaLa.com U.S. Unique Visitors (000) to Leading Flash Sale Source: comScore Media Metrix, Dec gital e-commerce – flash sale sites – continue growing their respective U.S. audiences strongly rties and Site Category Trends 2010 the most visited web properties in the U.S. month, Facebook is attracting an ever-increasing share of total time August 2010. Facebook now accounts for 12.3 percent just a year ago.
  • People go there to look for videos, answers to questions, show them how to do something, review a product or service, etc.
  • You can also send me a note through Twitter or Email.

Transcript

  • 1. Digital Media Grows Up Jay Feitlinger Back in the Black: April 28 – 29, 2011
  • 2. Image Source: Flickr dubaiboy
  • 3. How we used to do it… Image Source: mattaboutbusiness.com
  • 4. where things are now… Image Source: SpotShoppingGuide
  • 5. Consumers Are Marketing To Consumers
    • Blogs
    • Social Media
    • Word of Mouth
    • Review Sites
    Image Source: michellebentham.files.wordpress.com
  • 6. Because everyone now has a voice… Image Source: freakingnews
  • 7. But it still comes down to people… Image Source: Reuters
  • 8. Social networking #1 online activity... … a year ago, it was Email!
  • 9. Break it down by hour
  • 10. Facebook Takes the Lead
  • 11. #1 China 1.3 Billion #2 India 1.2 Billion #3 Facebook 600+ Million
    • 6.9 Billion
    Facebook as a country is 3rd largest. Watch out India! 500, 600, 700 Million?
  • 12. not just users but active users
  • 13. My mom is even on “The Facebook”
  • 14.
    • If I tell my Facebook friends about a brand its not because I like a brand but rather I like my friends and want to share!
    Image Source: SEOMoz.com
  • 15. sharing on other sites too…
  • 16. 60,000+ blogs created PER DAY
    • Over 160,000,000 blogs today
  • 17. 140,000,000 Tweets per day
  • 18. more than finding a job!
  • 19.  
  • 20.
    • According to Yahoo! 92% of all business searches start looking online ,
    • either at home or on their mobile phones
  • 21. Google still owns the market
  • 22. You Tube is now the second largest search engine
    • Over 2,000,000,000 views PER DAY
    Image Source: auto.howstuffworks.com Stat Source: sites.google.com/a/pressatgoogle.com/youtube5year
  • 23. Online TV Viewing on Upward Trajectory… … Q4 ‘10 up 17% from last year with 323,000,000 hours
  • 24. Mobile Video grows more than 40%
  • 25. 5.3 Billion Mobile Subscribers
    • Mobile subscribers grew by almost 690 million globally in 2010, to over 5.3 billion
    • Predict by 2014 the number of global wireless subscribers will top 7 billion .
    Image Source: digitaltrends.com Stat Source: mobithinking.com
  • 26. 69% Use Mobile For Research While Shopping Image Source: Fashion Retail
  • 27. Worlds are colliding… Image Source: Google Images
  • 28. Connect Smart!
    • Not every innovation is the right fit for a given company or brand
    • Integrate your campaigns
    • Focus on message not medium
    • Make your content available where the customer is at
  • 29. Questions ?
    • [email_address]
    • @JayFeitlinger