Though Google Sites and Yahoo! Sites remain approximately 180 million visitors a month spent online. In the past year, Facebook has surpassed each of the top three largest web properties, capturing the #1 ranking by time spent in A spent online in the U.S., up from 7.2 Gilt.com Hautelook.com Ideeli.com RueLaLa.com U.S. Unique Visitors (000) to Leading Flash Sale Source: comScore Media Metrix, Dec gital e-commerce – flash sale sites – continue growing their respective U.S. audiences strongly rties and Site Category Trends 2010 the most visited web properties in the U.S. month, Facebook is attracting an ever-increasing share of total time August 2010. Facebook now accounts for 12.3 percent just a year ago.
People go there to look for videos, answers to questions, show them how to do something, review a product or service, etc.
You can also send me a note through Twitter or Email.
Transcript of "BITB -- Digital Media Grows Up"
Digital Media Grows Up Jay Feitlinger Back in the Black: April 28 – 29, 2011
How we used to do it… Image Source: mattaboutbusiness.com
where things are now… Image Source: SpotShoppingGuide
Consumers Are Marketing To Consumers <ul><li>Blogs </li></ul><ul><li>Social Media </li></ul><ul><li>Word of Mouth </li></ul><ul><li>Review Sites </li></ul>Image Source: michellebentham.files.wordpress.com
Because everyone now has a voice… Image Source: freakingnews
But it still comes down to people… Image Source: Reuters
Social networking #1 online activity... … a year ago, it was Email!
You Tube is now the second largest search engine <ul><li>Over 2,000,000,000 views PER DAY </li></ul>Image Source: auto.howstuffworks.com Stat Source: sites.google.com/a/pressatgoogle.com/youtube5year
Online TV Viewing on Upward Trajectory… … Q4 ‘10 up 17% from last year with 323,000,000 hours
5.3 Billion Mobile Subscribers <ul><li>Mobile subscribers grew by almost 690 million globally in 2010, to over 5.3 billion </li></ul><ul><li>Predict by 2014 the number of global wireless subscribers will top 7 billion . </li></ul>Image Source: digitaltrends.com Stat Source: mobithinking.com
69% Use Mobile For Research While Shopping Image Source: Fashion Retail
Worlds are colliding… Image Source: Google Images
Connect Smart! <ul><li>Not every innovation is the right fit for a given company or brand </li></ul><ul><li>Integrate your campaigns </li></ul><ul><li>Focus on message not medium </li></ul><ul><li>Make your content available where the customer is at </li></ul>