Your SlideShare is downloading. ×
3 Biggest Myths about Facebook Contests
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

3 Biggest Myths about Facebook Contests

1,021
views

Published on

presented by Chris Bird of Bulbstorm

presented by Chris Bird of Bulbstorm

Published in: Business

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,021
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
28
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • i may have met some of you at agencyside’s recent BOLO event out here in Scottsdale in October. one of the big surprises of the event was how few agencies had run a formal contest on Facebook. most understood the importance of integrating social media overall and especially Facebook into a client’s campaign – but not a lot of experience with contests. so the folks at agencyside asked if I could spend a little time reviewing the real basics of why contests are important and what are some of the things to think about as you prepare to go down this path.
  • social media technology companyhelp to power ridiculously engaging contest on facebook
  • we are not going to talk about why being on Facebook is important.
  • I’m convinced that every contest should be run on facebook.
  • Many people believe that with a bigger and better grand prize, will come bigger and better results. Unfortunately, it isn’t that simple. Upping the ante from a $2,000 prize to a $20,000 prize will not result in 10 x more participation. Here are some tips for selecting prizes for your Facebook contest:
  • if you are asking them to produce a 30 second video – the grand prize better be good.if you are simply asking them for an email address – the prizes can be small.
  • social media is about fans and consumers having a say in things.
  • this was a big topic at BOLO – specifically about getting a video or a campaign to go “viral”. contests are no different.
  • fans see an UPDATE once they hit their message box.
  • Promo Guidelines state that contest must be administered through an APPLICATIONyou cannot enter anyone into a contest by simply using native FB functions. it can be the first step to enter, but not the entire process.key word in Facebook’s Promotional Guidelines is “before”. you can have them use the native FB functions before entering a contest but it cannot be the sole hoop to jump through
  • here is an example of a contest that is being run that is in violation of Facebook’s Promotional Guidelines. in the past Facebook hasn’t policed this all that well, but it’s just a matter of time before they start getting more aggressive. the penalty: they can take down your page.
  • breaking two rules: they are asking fans to “SUGGEST TO FRIENDS” as well as having them “POST TO THEIR WALL”.
  • so you thought today you’d only be hearing 3 myths. but as Billy Mays (RIP) would say “but wait – there’s more”
  • I would say this was the primary reason that most businesses stayed away from contests on Facebook. We all love Facebook, but let’s be honest…they can make this difficult. and then change with no explanation!this is a very recent change, as of Friday last week.
  • although the approval process is much easier (non-existent really), the Facebook Terms of Service and Promotional Guidelines are is still in place.
  • Transcript

    • 1. 3
      Biggest Myths About
      Facebook Contests
      Facebook Contest 101
    • 2. Who is
      Chris Bird and why is he talking to us?
    • 3. Chris Bird
      VP of Client Solutions
    • 4. O V E R V I E W
      why run a contest?
      3 myths
      i get it – now what?
    • 5. W H Y C O N T E S T S ?
      increasefan count
      increase engagement
      data capture
      crowdsource ideas
    • 6. W H Y C O N T E S T S ?
      your customers are already there!
      leverage native functions
    • 7. I N C R E A S E F A N C O U N T
      a “Like” is the first step to a fan!
      difficult to market to people unless they’ve already “Liked” your page
    • 8. I N C R E A S E E N G A G E M E N T
      Getting a “Like” is not enough
      “the higher the engagement with you…the more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed.”
      SocialMediaExaminer.com on August 2, 2010
      Engagement directly linked to financial success (ENGAGEMENTdb.com)
      +18% vs. -6% growth
    • 9. D A T A C A P T U R E
    • 10. C R O W D S O U R C I N G
      Your fans have ideas – listen to them!
      Intel gathered more than 5,000 unique ideas for “the phone of tomorrow”
      VitaminWatergathered “thousands” of new flavor ideas and took the flavor Connect to market
    • 11. 3
      myths
    • 12. 1
      YOU NEED A HUGE GRAND PRIZE
    • 13. 1
      YOU NEED A HUGE GRAND PRIZE
      make it relevant: if you’re holding a recipe contest, make the grand prize relative to cooking!
    • 14. 1
      YOU NEED A HUGE GRAND PRIZE
      make it worth their while: the more hoops they have to jump through, the bigger the prize should be.
    • 15. 1
      YOU NEED A HUGE GRAND PRIZE
      remember your audience: think about what THEY want
    • 16. 1
      YOU NEED A HUGE GRAND PRIZE
      everyone wins: avoid the “lottery syndrome”
    • 17. 2
      YOUR CONTEST WILL GO “VIRAL” ON ITS OWN
    • 18. 2
      YOUR CONTEST WILL GO “VIRAL” ON ITS OWN
      tell your existing fans: status updates and the little used “send an update to fans” feature are two no-brainers
    • 19. 2
      YOUR CONTEST WILL GO “VIRAL” ON ITS OWN
      use other marketing channels: think both ON and OFF line like e-newsletters, the brand’s website, POP, print, TV, radio.
    • 20. 2
      YOUR CONTEST WILL GO “VIRAL” ON ITS OWN
      Facebook ads: usually the #1 traffic driver for contests. make sure you send them to your contest landing page tab.
    • 21. 2
      YOUR CONTEST WILL GO “VIRAL” ON ITS OWN
      post-contest promotion: this UGC is GOLD! Use it.
    • 22. 3
      FANS CAN ENTER A CONTEST BY “LIKING” YOUR PAGE
    • 23. 3
      FANS CAN ENTER A CONTEST BY “LIKING” YOUR PAGE
      cannot only use native Facebook functions. Liking, Sharing, Suggesting, Posting to a Wall, or checking in using Places
    • 24.
    • 25. asking Fans to “Suggest to Friends” and “Post”
    • 26.
    • 27. 4
      FACEBOOK MAKES CONTESTS A PAIN
    • 28. 4
      FACEBOOK MAKES CONTESTS A PAIN
      no longer have to spend $10,000 in Facebook ads and get preapproval of rules
    • 29. 4
      FACEBOOK MAKES CONTESTS A PAIN
      you still need rules!
    • 30. I G E T I T . . . N O W W H A T ?
      define goals
      budget accordingly
      get creative
      find a partner
    • 31. F I N D A P A R T N E R
      three options
      widget
      custom built app
      customizable ‘white label’ app
    • 32. W I D G E T
      simple & quick to setup
      price range: $50 - $3,000
      North Social, Wildfire, Fan Appz
      provide a very brief interaction
    • 33. C U S T O M B U I L T A P P
      built to spec
      price range: $100,000 +
      launch time can be months
      unproven
    • 34. C U S T O M I Z A B L E A P P
      customizable yet turnkey
      price range: $10,000 +
      Bulbstorm, Wildfire, Votigo
      wide variations of features
    • 35. R E S O U R C E S
      bulbstorm.com/blog
      facebook.com/promotions_guidelines.php
      Basics of Social Media ROI
      by Olivier Blanchard of Brand Builder
    • 36. Want to learn more?
      Chris Bird
      VP of Client Solutions
      cbird@bulbstorm.com
      602.688.8023 office
      @Chris_Bird
      LinkedIn.com/in/ChrisABird
      www.bulbstorm.com