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O V E R V I E W why run a contest? 3 myths i get it – now what?
W H Y C O N T E S T S ? increasefan count increase engagement data capture crowdsource ideas
W H Y C O N T E S T S ? your customers are already there! leverage native functions
I N C R E A S E F A N C O U N T a “Like” is the first step to a fan! difficult to market to people unless they’ve already “Liked” your page
I N C R E A S E E N G A G E M E N T Getting a “Like” is not enough “the higher the engagement with you…the more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed.” SocialMediaExaminer.com on August 2, 2010 Engagement directly linked to financial success (ENGAGEMENTdb.com) +18% vs. -6% growth
D A T A C A P T U R E
C R O W D S O U R C I N G Your fans have ideas – listen to them! Intel gathered more than 5,000 unique ideas for “the phone of tomorrow” VitaminWatergathered “thousands” of new flavor ideas and took the flavor Connect to market
1 YOU NEED A HUGE GRAND PRIZE
1 YOU NEED A HUGE GRAND PRIZE make it relevant: if you’re holding a recipe contest, make the grand prize relative to cooking!
1 YOU NEED A HUGE GRAND PRIZE make it worth their while: the more hoops they have to jump through, the bigger the prize should be.
1 YOU NEED A HUGE GRAND PRIZE remember your audience: think about what THEY want
1 YOU NEED A HUGE GRAND PRIZE everyone wins: avoid the “lottery syndrome”
2 YOUR CONTEST WILL GO “VIRAL” ON ITS OWN
2 YOUR CONTEST WILL GO “VIRAL” ON ITS OWN tell your existing fans: status updates and the little used “send an update to fans” feature are two no-brainers
2 YOUR CONTEST WILL GO “VIRAL” ON ITS OWN use other marketing channels: think both ON and OFF line like e-newsletters, the brand’s website, POP, print, TV, radio.
2 YOUR CONTEST WILL GO “VIRAL” ON ITS OWN Facebook ads: usually the #1 traffic driver for contests. make sure you send them to your contest landing page tab.
2 YOUR CONTEST WILL GO “VIRAL” ON ITS OWN post-contest promotion: this UGC is GOLD! Use it.
3 FANS CAN ENTER A CONTEST BY “LIKING” YOUR PAGE
3 FANS CAN ENTER A CONTEST BY “LIKING” YOUR PAGE cannot only use native Facebook functions. Liking, Sharing, Suggesting, Posting to a Wall, or checking in using Places
asking Fans to “Suggest to Friends” and “Post”
4 FACEBOOK MAKES CONTESTS A PAIN
4 FACEBOOK MAKES CONTESTS A PAIN no longer have to spend $10,000 in Facebook ads and get preapproval of rules
4 FACEBOOK MAKES CONTESTS A PAIN you still need rules!
I G E T I T . . . N O W W H A T ? define goals budget accordingly get creative find a partner
F I N D A P A R T N E R three options widget custom built app customizable ‘white label’ app
W I D G E T simple & quick to setup price range: $50 - $3,000 North Social, Wildfire, Fan Appz provide a very brief interaction
C U S T O M B U I L T A P P built to spec price range: $100,000 + launch time can be months unproven
C U S T O M I Z A B L E A P P customizable yet turnkey price range: $10,000 + Bulbstorm, Wildfire, Votigo wide variations of features
R E S O U R C E S bulbstorm.com/blog facebook.com/promotions_guidelines.php Basics of Social Media ROI by Olivier Blanchard of Brand Builder
Want to learn more? Chris Bird VP of Client Solutions email@example.com 602.688.8023 office @Chris_Bird LinkedIn.com/in/ChrisABird www.bulbstorm.com