O V E R V I E W why run a contest? 3 myths i get it – now what?
W H Y C O N T E S T S ? increasefan count increase engagement data capture crowdsource ideas
W H Y C O N T E S T S ? your customers are already there! leverage native functions
I N C R E A S E F A N C O U N T a “Like” is the first step to a fan! difficult to market to people unless they’ve already “Liked” your page
I N C R E A S E E N G A G E M E N T Getting a “Like” is not enough “the higher the engagement with you…the more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed.” SocialMediaExaminer.com on August 2, 2010 Engagement directly linked to financial success (ENGAGEMENTdb.com) +18% vs. -6% growth
C R O W D S O U R C I N G Your fans have ideas – listen to them! Intel gathered more than 5,000 unique ideas for “the phone of tomorrow” VitaminWatergathered “thousands” of new flavor ideas and took the flavor Connect to market