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5 Social Marketing Solutions for Regulated Industries
By Hugh Kennedy, Partner, EVP Planning, Healthcare Practice Lead
The natural conservatism of marketing in regulated industries – healthcare, pharmaceuticals, and financial services – can suck the life out of social media and dull its original intent—to promote direct interaction. But it doesn’t have to be that way. Social media in regulated industries can solve three unique problems. And some brands have caught on. They see that an early mover advantage is still out there for regulated industries, and they are creating thought-provoking content that elevates their brands but doesn’t land them on the wrong side of regulations.
Find out how to join the social media party in a regulated industry from PJA Advertising + Marketing, named a 2013 top midsize agency by B2B Magazine.
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