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Web Analytics
 

Web Analytics

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An intro to web analytics - some top things to look at.

An intro to web analytics - some top things to look at.

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    Web Analytics Web Analytics Presentation Transcript

    • Web Analytics Making Sense of Mumbo-Jumbo
    • Analytics 101
      • A small tracking script records each visit and page view
      • Reporting is not Analysis
      • Analytics should inform and be informed by business goals
      • It’s not a perfect science
    • Traffic Overview
      • Numbers need context
      • Trendspotting
      • What are your goals?
    • Content is King
      • What are visitors looking at?
      • What aren’t they looking at?
      • What content performs well?
    • Traffic Sources
      • Search Engines
      • Keywords you have
      • Keywords you want
      • ND Search
      • Google.com
      • Referring Sites
      • Incoming links
      • Where are they going?
      • Who is linking to you?
    • BOUNCE RATE
      • A user leaves after visiting a single page
    • Bouncy Content
      • Content performance compared to the rest of the site
    • Bouncy Keywords
      • Keyword performance compared to the rest of the site
    • Drawing Conclusions
      • Who is your audience?
      • What do you want them to do?
      • How can you measure that?
      • Measure, tweak, and repeat.