Blogging: B!@g is not a four-letter word.

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9 reasons why you should have a blog (in addition to or instead of Facebook or Twitter)

Presented by Mike Roe from AgencyND at a February 16, 2011 brown bag session.

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Blogging: B!@g is not a four-letter word.

  1. 1. BLOGGING<br />B!@g is not a four-letter word.<br />
  2. 2. Most Influential Colleges on Twitter<br />Stanford<br />Syracuse<br />Harvard<br />University of Wisconsin, Madison<br />Baylor<br />University of Arizona<br />University of California, Berkeley<br />Butler<br />Tufts University<br />University of Oklahoma<br />
  3. 3. Historic re-alignment of what is considered an “elite” school.<br />Global Language Monitor’s TrendTopperMediaBuzz Internet analysis<br />
  4. 4. Top 10 Universities (Overall)Global Language Monitor – MediaBuzz<br />University of Wisconsin, Madison<br />University of Chicago<br />Harvard University<br />Massachusetts Institute of Technology<br />Columbia University<br />University of Michigan, Ann Arbor<br />Cornell University<br />University of California, Berkeley<br />Yale University<br />University of Texas, Austin<br />
  5. 5. Top 10 Universities (Momentum)Global Language Monitor – MediaBuzz<br />Worcester Polytechnic Institute<br />Miami University, Oxford<br />Lehigh University<br />Cal Poly, San Luis Obispo<br />University of California, Irvine<br />CUNY, Queens<br />Georgetown University<br />Mills College<br />University of Denver<br />Rice University<br />
  6. 6. Top 10 Universities (Best of Class)Global Language Monitor – MediaBuzz<br />Top Catholic University?<br />
  7. 7. Top 10 Universities (Best of Class)Global Language Monitor – MediaBuzz<br />Top Catholic University? Georgetown.<br />
  8. 8. “[The blogosphere] is a place wherecontext, thoughtfulness, and continuityare rewarded with inbound links, re-tweets, bookmarks, comments, and Likes.Blogs are the digital library of ourintellect, experience, and vision.With blogs,we are investing in our digital legacy.”—Brian Solis, Fast Company<br />
  9. 9.
  10. 10. Blogging is the best way to …<br />… build your online reputation<br />
  11. 11. Blogging is the best way to …<br />… build your online reputation,<br />… build community <br />
  12. 12. Blogging is the best way to …<br />… build your online reputation,<br />… build community, and<br />… drive people to your website.<br />
  13. 13.
  14. 14.
  15. 15. “Blogging sets the foundation for influence, providing an intellectual epicenterfor vision and knowledge.”–Brian Solis, Fast Company<br />
  16. 16. 9 reasons why you should havea blog in addition to or instead ofa Facebook pageand a Twitter account.<br />
  17. 17. 1. Blogging tells the world you’re …<br />Passionate about your subject<br />
  18. 18. 1. Blogging tells the world you’re …<br />Passionate about your subject,<br />Serious about sharing that passion<br />
  19. 19. 1. Blogging tells the world you’re …<br />Passionate about your subject,<br />Serious about sharing that passion,<br />Committed to learning more through interacting with others who share your passion<br />
  20. 20. 1. Blogging tells the world you’re …<br />Passionate about your subject,<br />Serious about sharing that passion,<br />Committed to learning more through interacting with others who share your passion, and<br />Invested.<br />
  21. 21. 2. WHAT IF …<br />
  22. 22. 2. WHAT IF …<br />Facebook was the next Friendster?<br />
  23. 23. 2. WHAT IF …<br />… Facebook was the next Friendster?<br />… Twitter was the next MySpace, which, last month, reduced its staff by 50%?<br />
  24. 24.
  25. 25. 3. Blogging improves how your website ranks in search results.<br />
  26. 26. 3. Blogging improves how your website ranks in search results.<br />Inbound links<br />
  27. 27. 3. Blogging improves how your website ranks in search results.<br />Inbound links,<br />Internal links<br />
  28. 28. 3. Blogging improves how your website ranks in search results.<br />Inbound links,<br />Internal links,<br />Fresh content<br />
  29. 29. 3. Blogging improves how your website ranks in search results.<br />Inbound links,<br />Internal links,<br />Fresh content,<br />Click-worthy links<br />
  30. 30. 3. Blogging improves how your website ranks in search results.<br />Inbound links,<br />Internal links,<br />Fresh content,<br />Click-worthy links, and<br />Tweet-worthy posts.<br />
  31. 31.
  32. 32. 4. Blogging regularly provides you with opportunities to post to your outposts.<br />
  33. 33.
  34. 34. 5. Blogging allows you to control your content … and that contentisn’t going anywhere.<br />Now they—followers, search engines—see it, and now they don’t.<br />
  35. 35. 6. Blogging allows you to truly interact with and engage your readers.<br />Email<br />
  36. 36. 6. Blogging allows you to truly interact with and engage your readers.<br />Email,<br />RSS<br />
  37. 37. 6. Blogging allows you to truly interact with and engage your readers.<br />Email,<br />RSS, and<br />Following-up on comments.<br />
  38. 38. 7. Analytics.<br />What you don’t know can’t help you.<br />
  39. 39. 7. Analytics.<br />80+ reports:<br />• New vs. returning visitors<br />• Languages<br />• Visitor trending & loyalty<br />• Browser capabilities<br />• Search engines<br />• Referring sites<br />• Keywords<br />• Top content<br />• Top exit pages<br />• Time spent on blog<br />• Monitor downloads<br />
  40. 40. 8. Connect with coworkers.<br />“Blogs are an excellent tool for reaching employees and coworkers. At SEOmoz, the entire crew reads the blog daily and receive the equivalent of a daily lesson in search marketing. Blogging … creates cohesion and builds shared experiences throughout the firm.”<br />—Rand Fishkin, CEO & Co-Founder of SEOmoz<br />
  41. 41. “Blogs remain the hallmarkof expertise and opinion.”—Brian Solis, Fast Company<br />
  42. 42. blogs.nd.edu<br />
  43. 43. blogs.nd.edu<br />
  44. 44. 9. Our competition is blogging.<br />

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