Blogging: B!@g is not a four-letter word.
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Blogging: B!@g is not a four-letter word.

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9 reasons why you should have a blog (in addition to or instead of Facebook or Twitter)

9 reasons why you should have a blog (in addition to or instead of Facebook or Twitter)

Presented by Mike Roe from AgencyND at a February 16, 2011 brown bag session.

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Blogging: B!@g is not a four-letter word. Blogging: B!@g is not a four-letter word. Presentation Transcript

  • BLOGGING
    B!@g is not a four-letter word.
  • Most Influential Colleges on Twitter
    Stanford
    Syracuse
    Harvard
    University of Wisconsin, Madison
    Baylor
    University of Arizona
    University of California, Berkeley
    Butler
    Tufts University
    University of Oklahoma
  • Historic re-alignment of what is considered an “elite” school.
    Global Language Monitor’s TrendTopperMediaBuzz Internet analysis
  • Top 10 Universities (Overall)Global Language Monitor – MediaBuzz
    University of Wisconsin, Madison
    University of Chicago
    Harvard University
    Massachusetts Institute of Technology
    Columbia University
    University of Michigan, Ann Arbor
    Cornell University
    University of California, Berkeley
    Yale University
    University of Texas, Austin
  • Top 10 Universities (Momentum)Global Language Monitor – MediaBuzz
    Worcester Polytechnic Institute
    Miami University, Oxford
    Lehigh University
    Cal Poly, San Luis Obispo
    University of California, Irvine
    CUNY, Queens
    Georgetown University
    Mills College
    University of Denver
    Rice University
  • Top 10 Universities (Best of Class)Global Language Monitor – MediaBuzz
    Top Catholic University?
  • Top 10 Universities (Best of Class)Global Language Monitor – MediaBuzz
    Top Catholic University? Georgetown.
  • “[The blogosphere] is a place wherecontext, thoughtfulness, and continuityare rewarded with inbound links, re-tweets, bookmarks, comments, and Likes.Blogs are the digital library of ourintellect, experience, and vision.With blogs,we are investing in our digital legacy.”—Brian Solis, Fast Company
  • Blogging is the best way to …
    … build your online reputation
  • Blogging is the best way to …
    … build your online reputation,
    … build community
  • Blogging is the best way to …
    … build your online reputation,
    … build community, and
    … drive people to your website.
  • “Blogging sets the foundation for influence, providing an intellectual epicenterfor vision and knowledge.”–Brian Solis, Fast Company
  • 9 reasons why you should havea blog in addition to or instead ofa Facebook pageand a Twitter account.
  • 1. Blogging tells the world you’re …
    Passionate about your subject
  • 1. Blogging tells the world you’re …
    Passionate about your subject,
    Serious about sharing that passion
  • 1. Blogging tells the world you’re …
    Passionate about your subject,
    Serious about sharing that passion,
    Committed to learning more through interacting with others who share your passion
  • 1. Blogging tells the world you’re …
    Passionate about your subject,
    Serious about sharing that passion,
    Committed to learning more through interacting with others who share your passion, and
    Invested.
  • 2. WHAT IF …
  • 2. WHAT IF …
    Facebook was the next Friendster?
  • 2. WHAT IF …
    … Facebook was the next Friendster?
    … Twitter was the next MySpace, which, last month, reduced its staff by 50%?
  • 3. Blogging improves how your website ranks in search results.
  • 3. Blogging improves how your website ranks in search results.
    Inbound links
  • 3. Blogging improves how your website ranks in search results.
    Inbound links,
    Internal links
  • 3. Blogging improves how your website ranks in search results.
    Inbound links,
    Internal links,
    Fresh content
  • 3. Blogging improves how your website ranks in search results.
    Inbound links,
    Internal links,
    Fresh content,
    Click-worthy links
  • 3. Blogging improves how your website ranks in search results.
    Inbound links,
    Internal links,
    Fresh content,
    Click-worthy links, and
    Tweet-worthy posts.
  • 4. Blogging regularly provides you with opportunities to post to your outposts.
  • 5. Blogging allows you to control your content … and that contentisn’t going anywhere.
    Now they—followers, search engines—see it, and now they don’t.
  • 6. Blogging allows you to truly interact with and engage your readers.
    Email
  • 6. Blogging allows you to truly interact with and engage your readers.
    Email,
    RSS
  • 6. Blogging allows you to truly interact with and engage your readers.
    Email,
    RSS, and
    Following-up on comments.
  • 7. Analytics.
    What you don’t know can’t help you.
  • 7. Analytics.
    80+ reports:
    • New vs. returning visitors
    • Languages
    • Visitor trending & loyalty
    • Browser capabilities
    • Search engines
    • Referring sites
    • Keywords
    • Top content
    • Top exit pages
    • Time spent on blog
    • Monitor downloads
  • 8. Connect with coworkers.
    “Blogs are an excellent tool for reaching employees and coworkers. At SEOmoz, the entire crew reads the blog daily and receive the equivalent of a daily lesson in search marketing. Blogging … creates cohesion and builds shared experiences throughout the firm.”
    —Rand Fishkin, CEO & Co-Founder of SEOmoz
  • “Blogs remain the hallmarkof expertise and opinion.”—Brian Solis, Fast Company
  • blogs.nd.edu
  • blogs.nd.edu
  • 9. Our competition is blogging.