Blogging: B!@g is not a four-letter word.

BLOGGING
B!@g is not a four-letter word.

Most Influential Colleges on Twitter
Stanford
Syracuse
Harvard
University of Wisconsin, Madison
Baylor
University of Arizona
University of California, Berkeley
Butler
Tufts University
University of Oklahoma

Historic re-alignment of what is considered an “elite” school.
Global Language Monitor’s TrendTopperMediaBuzz Internet analysis

Top 10 Universities (Overall)Global Language Monitor – MediaBuzz
University of Wisconsin, Madison
University of Chicago
Harvard University
Massachusetts Institute of Technology
Columbia University
University of Michigan, Ann Arbor
Cornell University
University of California, Berkeley
Yale University
University of Texas, Austin

Top 10 Universities (Momentum)Global Language Monitor – MediaBuzz
Worcester Polytechnic Institute
Miami University, Oxford
Lehigh University
Cal Poly, San Luis Obispo
University of California, Irvine
CUNY, Queens
Georgetown University
Mills College
University of Denver
Rice University

Top 10 Universities (Best of Class)Global Language Monitor – MediaBuzz
Top Catholic University?

Top 10 Universities (Best of Class)Global Language Monitor – MediaBuzz
Top Catholic University? Georgetown.

“[The blogosphere] is a place wherecontext, thoughtfulness, and continuityare rewarded with inbound links, re-tweets, bookmarks, comments, and Likes.Blogs are the digital library of ourintellect, experience, and vision.With blogs,we are investing in our digital legacy.”—Brian Solis, Fast Company

Blogging is the best way to …
… build your online reputation

… build your online reputation,
… build community

… build your online reputation,
… build community, and
… drive people to your website.

“Blogging sets the foundation for influence, providing an intellectual epicenterfor vision and knowledge.”–Brian Solis, Fast Company

9 reasons why you should havea blog in addition to or instead ofa Facebook pageand a Twitter account.

1. Blogging tells the world you’re …
Passionate about your subject

Passionate about your subject,
Serious about sharing that passion

Serious about sharing that passion,
Committed to learning more through interacting with others who share your passion

Serious about sharing that passion,
Committed to learning more through interacting with others who share your passion, and
Invested.

2. WHAT IF …

2. WHAT IF …
Facebook was the next Friendster?

2. WHAT IF …
… Facebook was the next Friendster?
… Twitter was the next MySpace, which, last month, reduced its staff by 50%?

3. Blogging improves how your website ranks in search results.

Inbound links

Inbound links,
Internal links

Inbound links,
Internal links,
Fresh content

Inbound links,
Internal links,
Fresh content,
Click-worthy links

Inbound links,
Internal links,
Fresh content,
Click-worthy links, and
Tweet-worthy posts.

4. Blogging regularly provides you with opportunities to post to your outposts.

5. Blogging allows you to control your content … and that contentisn’t going anywhere.
Now they—followers, search engines—see it, and now they don’t.

6. Blogging allows you to truly interact with and engage your readers.
Email

Email,
RSS

Email,
RSS, and
Following-up on comments.

7. Analytics.
What you don’t know can’t help you.

7. Analytics.
80+ reports:
• New vs. returning visitors
• Languages
• Visitor trending & loyalty
• Browser capabilities
• Search engines
• Referring sites
• Keywords
• Top content
• Top exit pages
• Time spent on blog
• Monitor downloads

8. Connect with coworkers.
“Blogs are an excellent tool for reaching employees and coworkers. At SEOmoz, the entire crew reads the blog daily and receive the equivalent of a daily lesson in search marketing. Blogging … creates cohesion and builds shared experiences throughout the firm.”
—Rand Fishkin, CEO & Co-Founder of SEOmoz

“Blogs remain the hallmarkof expertise and opinion.”—Brian Solis, Fast Company

blogs.nd.edu

9. Our competition is blogging.

Blogging: B!@g is not a four-letter word.

by agencynd on Feb 16, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 387

Statistics

Blogging: B!@g is not a four-letter word. — Presentation Transcript

http://blogs.nd.edu	386
https://blogs.nd.edu	1