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Designing for Live and Digital by agencyEA
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Designing for Live and Digital by agencyEA

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For the Event Design Summit 2012, agencyEA senior designer Rick Cosgrove presented how technology is now a main component of all experience designs, and as such designers need to fully adopt a …

For the Event Design Summit 2012, agencyEA senior designer Rick Cosgrove presented how technology is now a main component of all experience designs, and as such designers need to fully adopt a “live+digital” creative process.

Published in Design , Business , Technology
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  • 1. PRESENTEDPLUGGING INTO BY:TECHNOLOGY:DESIGNING RICK COSGROVE“LIVE+DIGITAL” SENIOR DESIGNER AGENCYEA 1
  • 2. 03.01. 02. LEARNINGOUR DESIGN SOLUTIONS: FROMPROCESS DIGITAL + LIVE DESIGNING IN DIGITAL 2
  • 3. OURDESIGNPROCESS How we do it 3
  • 4. OURDESIGNPROCESS1. UNDERSTAND THE PROFILE THE IDENTIFY THE BUILD THECLIENT’S GOALS AUDIENCE CHALLENGES STRATEGY 4
  • 5. OURDESIGNPROCESS2. DIGITAL DIGITAL DIGITAL INSPIRATION RESOURCESBRAINSTORM 5
  • 6. OURDESIGNPROCESS2. DIGITAL DIGITAL INSPIRATIONBRAINSTORM 6
  • 7. OURDESIGNPROCESS2. DIGITAL DIGITAL RESOURCESBRAINSTORM 7
  • 8. OURDESIGNPROCESS3. FROMINSPIRATION RELEVANT TOOLSTO IDEATION 8
  • 9. OURDESIGNPROCESS4. REVISE, REVISE, LEVERAGE ELEVATE(WITH TEARS IN YOUR EYES) RESOURCES THE SOLUTION 9
  • 10. SOLUTIONS:INTEGRATINGDIGITAL+LIVE Booya baby! 10
  • 11. SOLUTIONS:INTEGRATINGDIGITAL + LIVEUNDERSTAND PROFILE IDENTIFY BUILDTHE CLIENT’S THE THE THEGOALS AUDIENCE CHALLENGES STRATEGY 11
  • 12. SOLUTIONS:INTEGRATINGDIGITAL + LIVEBOEING747-8 INTERCONTINENTALPREMIERE & FIRST FLIGHT 12
  • 13. SOLUTIONS:INTEGRATING BOEINGDIGITAL + LIVE 747-8 INTERCONTINENTAL PREMIERE & FIRST FLIGHT ENERGIZE AND THANK BOEING’S KEYUNDERSTAND STAKEHOLDERS – CUSTOMERS,CLIENT SUPPLIERS AND WORKFORCEGOALS POSITION THE 747-8 INTERCONTINENTAL AS “THE MUST HAVE AIRPLANE” FOR A GLOBAL OPERATOR: STYLE, PERFORMANCE, AND CONFIDENCE HIGHLIGHT THE NEW TECHNOLOGIES AND MATERIALS THAT CREATE BOTTOM LINE CUSTOMER BENEFITS 13
  • 14. SOLUTIONS:INTEGRATING BOEINGDIGITAL + LIVE 747-8 INTERCONTINENTAL PREMIERE & FIRST FLIGHTKNOWYOURAUDIENCE 10,000+ CUSTOMERS (B2B) SUPPLIERS / PARTNERS EMPLOYEES MEDIA 14
  • 15. SOLUTIONS:INTEGRATING BOEINGDIGITAL + LIVE 747-8 INTERCONTINENTAL PREMIERE & FIRST FLIGHTKNOW GENERATE BUZZ, ANTICIPATION ANDTHECHALLENGES PARTICIPATION FROM A GLOBAL CUSTOMER BASE CHANGE IN SCOPE AND SCALE OF PRODUCT REVEAL TIGHT WINDOW OF EXECUTION WORK WITHIN THE WORLD’S LARGEST BUILDING BY VOLUME 15
  • 16. SOLUTIONS:INTEGRATING BOEINGDIGITAL + LIVE 747-8 INTERCONTINENTAL PREMIERE & FIRST FLIGHTBUILDTHE MICROSITESTRATEGY INTEGRATED EMAIL CAMPAIGN LIVE VIDEO STREAMING LIVE TWITTER & TEXT MESSAGING INTEGRATION DURING EVENT WORLD’S LARGEST KABUKI DROP 16
  • 17. SOLUTIONS:INTEGRATING BOEINGDIGITAL + LIVE 747-8 INTERCONTINENTAL PREMIERE & FIRST FLIGHTMICROSITELIVE STREAM& TEXT FEEDLIVE VIDEO STREAMING,TEXTING ON SCREEN,PHOTO AND COMMENT 17
  • 18. SOLUTIONS:INTEGRATINGDIGITAL + LIVEGE HEALTHCAREHEALTHYMAGINATION SHOWCASE & RSNA 18
  • 19. SOLUTIONS:INTEGRATING GE HEALTHCAREDIGITAL + LIVE HEALTHYMAGINATION 2011 SHOWCASELIVE SETS & ENTRANCEHOLOGRAPHIC GE STORAGE & PRODUCTIONTHEATER EMPLOYEE AREA GELIVE ACTORS PAIRED INTERVIEWSWITH DIGITAL FIGURES GREEN ROOM PRESS EMERGENCY ROOM AFRICA RURAL STAGE MAIN INNERCITY CLINIC BATHROOMS 19
  • 20. SOLUTIONS:INTEGRATING GE HEALTHCAREDIGITAL + LIVE HEALTHYMAGINATION 2011 POP-UPINTELINFOSCAPE &EXERGAMINGGENERAL PUBLIC’SINTERACTION WITHSHOWCASE 20
  • 21. SOLUTIONS:INTEGRATING GE HEALTHCAREDIGITAL + LIVE RSNA 2010 & 2011SOCIALINTEGRATIONTWITTER, POLLS ANDCOMMENTS FEED 21
  • 22. SOLUTIONS:INTEGRATINGDIGITAL + LIVESEARSKENMORE CHEF’S CHALLENGE 22
  • 23. SOLUTIONS:INTEGRATING SEARSDIGITAL + LIVE KENMORE CHEF’S CHALLENGEQR CODEUSING A FLASH MOBWEARING SHIRTS WITHPRINTED QR CODES 23
  • 24. SOLUTIONS:INTEGRATING SEARSDIGITAL + LIVE KENMORE CHEF’S CHALLENGELIVESTREAMINGUSING FACEBOOK FORAUDIENCEENGAGEMENT ANDSTREAMING CONTENT 24
  • 25. LEARNINGFROMDESIGNING INDIGITAL My two cents.. 25
  • 26. 1. START IN THE REAL WORLD:DESIGN WITH LOGISTICSAT THE FOREFRONT 26
  • 27. 2. ALWAYS SEEYOUR “DIGITAL”TURN INTO A REALITY 27
  • 28. 3. HAVE NO FEAR: WE STILL USETRADITIONAL MARKETING, IT’S THEINTERACTION METHODS THAT EVOLVE 28
  • 29. 4. THE WORLD IS SMALL, ANDEVERYTHING HAS BEEN DONE.SO MAKE “EVERYTHING” BETTER 29
  • 30. RICK COSGROVESENIOR DESIGNERAGENCYEA THANK YOU! STAY SASSY, DON’T BE CHICKEN 30