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This agency:2 article discusses the Rise of Photo Sharing and the battle between Google, Instagram & Facebook.
The growth in popularity of photo sharing services - which allow users to take, share and comment on photos in real time - has been extraordinary. The rise in the use of smartphones has led to a rise in demand for photo sharing online and, thanks to platforms such as Instagram, it is emerging as a new form of social networking in its own right.
The launch of Google’s Photovine iPhone app is a clear indication that the big players, including Facebook, are not going to allow Instagram to triumph easily.